Market Share of 40%: All British Football Clubs That Would Be Affected by a Gambling Sponsor Ban
Feb 4, 2021, by Simon
After we reported about a potential gambling ban on football shirts yesterday, we want to also take a look at the current situation in the leagues that will be affected, namely the Premier League and Championship.
Gambling Companies Sponsor 40% of Premier League and Championship Clubs
The Premier League, arguably the world's most competitive club league competition, is of course the biggest stage in Great Britain. Currently, 8 out of 20 teams have a gambling firm as main sponsor. This amounts to a share of 40%.
bookmakers do not care about lower-league sides
The share of main sponsors that are part of the gambling industry is even larger in the Championship, 10 of 24 clubs or 42% are sponsored by a gambling company. Interestingly, bookmakers do not care about lower-league sides. Not a single League One, League Two or National League side has a main sponsor from the gambling industry.
Another interesting aspect of the gambling ban, if it will happen, is how exactly the new prime minister Boris Johnson will define a gambling sponsor as there are also companies present like Football Index (Nottingham Forest, Queens Park Rangers), theoretically a gambling company, or USG (Sheffield United), a trading company, that allows high-risk CFD trading and acts 'unscrupulously towards customers'.
Another variable is how exactly a gambling sponsor ban would look like. Will gambling companies not be allowed to be main sponsor or sleeve sponsor? How will official social media accounts of the football clubs be treated? There will be a lot of questions and only time will tell if the government of the UK is really committed to this plan.
Number/share of Premier League main shirt sponsors from the gambling industry - 2013/14 until 2019/20
Are you surprised that so many Premier League and Championship clubs have a company from the gambling sector as main sponsor? Would you like to see their obtrusive logos disappear? Let us know your thoughts in the comments down below.
Footy Headlines Is Back on Instagram
Footy Headlines has officially returned to Instagram with a brand new account, @footyheadlinesoff. The comeback brings the site's football kit leaks, boot news, and gear coverage back to the platform.
You can follow the new official account on Instagram now via @footyheadlinesoff to keep track of all upcoming kit leaks and shirt releases.
Alianza Lima 2026 Third Kit Released - Traditional Purple 'Blanquimorada'
Peruvian giants Club Alianza Lima and Nike have officially unveiled the club's new 2026 third jersey. Continuing a revered tradition spanning over 55 years, the kit embraces the traditional purple palette in honor of the Señor de los Milagros (Lord of Miracles), which the team will wear during the upcoming October festivities.
The Nike Alianza Lima 2026 third shirt features a deep purple base paired with lighter lilac accents on the round collar, shoulder panels, and sleeve cuffs. Bright gold detailing highlights both the Nike Swoosh and the club crest, complemented by subtle pink accents along the side panels and an inner collar inscription celebrating the club's identity.
The new purple kit will make its official on-pitch debut on October 11, 2026, when Alianza Lima travel to face Cusco FC in Liga 1 action. It is already available for purchase via Nike Peru and Marathon Sports in men's, women's, and children's versions.
AS Roma 26-27 Lifestyle Jacket Revealed - 1994 Design Inspired
The new Adidas AS Roma 1994 retro jacket have been unveiled via the brand's online store. The design is inspired by the 1994 World Cup template, famously worn by Germany, which is given to various Adidas teams.
As for Giallorossi, the jacket uses the club's famous red and yellow colorway, combined with darker diamond pattern up top. It is expected to be worn by the players before games or during walkouts.
FC Annecy 26-27 Away Kit Released
Ligue 2 outfit FC Annecy and technical sponsor Adidas have officially launched the club's new away jersey for the 26-27 season. Completing the team's set following the earlier arrivals of their home and third shirts, the new alternate look delivers a timeless and elegant aesthetic.
The Adidas FC Annecy 26-27 away shirt is built around a crisp white base, highlighted by a sharp red polo collar. Deep red detailing continues onto the shoulders with the brand's signature three stripes, as well as the Adidas logo on the chest and Annecy's stylized gothic 'A' crest. The club's various sponsor logos, headlined by shipping company MSC alongside regional partners E.Leclerc Annecy, Teamwork, and Haute-Savoie le Département, are also rendered in matching red tones.
The new strip is completed with white shorts and socks, and is set to be worn across their 26-27 Ligue 2 campaign.
FC Südtirol 26-27 Third Kit Released
Italian Serie B club FC Südtirol and technical sponsor Erreà have officially unveiled the new third kit for the 2026-27 campaign. Completing the club's matchday wardrobe alongside the previously launched home and away strips, the design draws strong inspiration from the natural alpine scenery and vineyard landscapes of the South Tyrol region.
The Erreà FC Südtirol 26-27 third jersey arrives in an elegant cream and off-white base complemented by deep forest green accents. A faint, tonal organic pattern runs across the fabric, while the front features the "Südtirol" wordmark alongside the iconic mountain silhouette in dark green, placed directly above main sponsor Alperia. Both the Erreà emblem and the diamond-shaped FCS crest are rendered in a clean monochrome green style.
Contrasting green detailing finishes the rear collar, sleeve cuffs, and side flanks of the shirt. The uniform is completed by matching off-white shorts and socks, both accented with forest green trim and club lettering. The FC Südtirol 26-27 third kit is available through the club's official store.