All-New Sparta Prague Logo Unveiled
Feb 11, 2021, by Simon
In shocking news, AC Sparta Prague, one of Czech's most successful football clubs, has just unveiled a new logo. The new visual identity will be used from the 2021-22 season and was the product of 'several years of preparations and work on this project'.
Design-wise, the all-new Sparta Prague logo comes without the writing 'AC SPARTA PRAHA FOTBAL' inside the outer circle. Instead, there are two circles surrounding a white 'S' on a black background now.
These circles are white respectively black. The tricolor element underneath stays with a thick black border.
In terms of colours, the new Sparta Prague logo introduces rather radical changes as it mostly comes without red, a very important aspect of the previous logo. Additionally, the colour black has a more important role now.
One of the advantages will be to easily adjust the colour scheme according to the situation. Additionally, the club also unveiled a new, unique font for ACS and a unified identity that will be used across the board.
"The direction that we have chosen after long discussions represents a natural development and moves us graphically from the past to the present. We try to respect modern trends, yet in our opinion this is not a hurried revolution. That is why we believe that the result will be close to the fans‘ hearts. Although we know that our supporters will discuss this step a lot. But we don’t mind that at all," says František Čupr, CEO of AC Sparta Praha, about the change of Sparta’s visual identity.
"When creating the logo, the intention was to preserve the key elements that have defined Sparta for more than one hundred years, and to create a clear and distinctive mark following the unique history of the club applied to the 21st century," emphasizes Tadeáš Drahorád, Art Director of Go4Gold.
What do you think of the new Sparta Prague logo? Are you excited to see the Sparta Prague 21-22 football kits, the first-ever with the new visual identity? Let us know your thoughts in the comments down below.
No More Mizuno: Reebok Hansa Rostock 26-27 Third Kit Released
German 3. Liga club FC Hansa Rostock and new technical sponsor Reebok have officially unveiled the team's new third kit for the 26-27 season. Completing the club's kit set alongside the previously launched home and away shirts, the release marks another custom design from Reebok in their debut campaign as Hansa's official supplier after taking over from Mizuno.
The Reebok Hansa Rostock 26-27 third shirt reinterprets a classic design from the club's archive, taking direct inspiration from the away jersey worn during the 1999-00 season. It features a sleek black base on the front and back, complemented by vibrant red sleeves that highlight Reebok's signature vector branding. A traditional polo collar tops off the vintage look, paying homage to an era defined by club figures like Timo Lange, Magnus Arvidsson, Victor Agali, and Steffen Baumgart.
Crafted from modern performance fabrics with a contemporary athletic fit, the jersey blends nostalgic late-90s styling with up-to-date sportswear technology. The new Hansa Rostock 26-27 third kit is available now via the club's official online store and physical retail locations.
Crawley Town 26-27 Away Kit Released
English club Crawley Town and technical partner Erreà have officially launched the new 26-27 away kit. Following the design direction established by this season's home uniform, the new alternative strip carries a sleek black and gold color scheme inspired by the club's fiery identity.
The Erreà Crawley Town 26-27 away jersey is predominantly black with a subtle tonal flame pattern running across the front and sleeves as a nod to the Red Devils nickname. All accents are styled in gold, including a recoloured black and gold crest, gold Erreà chest branding, and gold sponsor logos. The inside back collar incorporates 1896, marking the foundation year of the club.
Black shorts and matching black socks complete the new Crawley Town 26-27 away kit by Erreà, which is now available to purchase through the official club store.
