Real Madrid To Sign 'Saudi Arabia' Sponsorship Deal
Feb 20, 2021, by Chris
Real Madrid is set to sign a deal with Saudi Arabia to promote the country's Qiddiya project, according to a report of 'The Times'.
Saudi Arabia's Qiddiya Project To Become New Real Madrid Women's Main Sponsor
As reported by 'The Times', two separate leaked documents reveal that Real Madrid has been in advanced talks with Saudi Arabia’s state-owned Qiddiya project about a €150 million (£130 million) partnership deal.
The possible Saudi Arabia x Real Madrid partnership would make Saudi Arabia's Qiddiya project the main sponsor for the club’s women’s team as well as a premium sponsor of the Real Madrid Men's team.
Real Madrid Women's team does not have an own main sponsor yet
Qiddiya is a £5.7 billion entertainment megaproject built close to Riyadh. It is intended to become Saudi Arabia’s “capital of sports and entertainment”.
It could be another attempt by the country to use “sportswashing”
As written by "The Times", Saudi Arabia's approach to Real "could be another attempt by the country to use “sportswashing” to gain international influence and positive publicity".
What do you think of Real Madrid's possible deal with Saudi Arabia and their 'Qiddiya' project? Comment below.
Chattanooga Red Wolves Reveal Vibrant Hispanic Heritage Pre-Match Shirt
USL League One club Chattanooga Red Wolves SC have unveiled a striking special-edition warm-up top in celebration of Hispanic Heritage Month. Worn ahead of the club's annual Hispanic Heritage Night celebrations, the design pays homage to the rich cultural contributions and traditions of the Hispanic and Latino communities within the local area and across the sport.
Set against an off-white base, the standout feature of the shirt is a massive howling wolf graphic across the front. The silhouette of the club's emblem is brought to life through intricate Mesoamerican and folk art motifs, filled with vibrant shades of teal, red, yellow, orange, and violet. Matching cultural diamond patterns run down the red side panels, while the sleeve cuffs are detailed with horizontal sequences representing various Latin American flags.
The reverse side continues the celebratory theme with a sun wheel and mythological fauna gracing the upper back. Centered below is the club's rallying cry, "DALE LOBOS," printed in a bold red textured font and framed by geometric borders.
US Cremonese 26-27 Third Kit Released
Italian club US Cremonese and technical sponsor Acerbis have officially unveiled their new third kit for the 2026-27 campaign. Designed by Cremona native Carlo Enrico Bonvicini, the jersey is built around a deep navy base enhanced by an alternating pattern of glossy and matte tonal pinstripes for subtle depth.
Elegant golden trim outlines the classic polo collar and sleeve cuffs, complemented by monochrome gold sponsor branding and a reimagined two-tone club crest that references 1980s and 1990s iconography alongside the historical Giovanni Baldesio legend.
