Chelsea Announce Trivago Training Kit Sponsorship + 21-22 Training Collection Revealed
Chelsea today announced that they've agreed a deal with Trivago, the global hotel and accomodation search engine, to become the club's new training shirt sponsor. The new Chelsea 21-22 training kits were also unveiled on the occasion.
It's unknown how much Trivago will pay or how long the deal between the company and Chelsea will be - it was only announced that it was a "multi-year partnership".
Chelsea FC 2021-2022 Training Kit
This is the new Nike Chelsea FC training shirt for 2021-22.
Based on the Nike 21-22 training template, the Nike Chelsea FC 2021-2022 training shirt is modern and simple. The Nike Chelsea 21-22 training jersey is black with yellow applications and a yellow/black Chelsea crest.
The alternative colorway of the Nike Chelsea 21-22 training football shirt is grey.
The front comes with a placeholder for the sponsor logo - Chelsea does not have a training sponsor for the 21-22 season yet.
Anthem Jacket
What makes the training jersey and collection very interesting is that it previews the Chelsea 21-22 home and away shirts.
Chelsea Announce Trivago Training Kit Sponsorship
Chelsea chief executive Guy Laurence said: "We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family. With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s and Academy training wear."
Trivago CEO Axel Hefer said: "When the opportunity to partner with Chelsea came up, we jumped at the idea. We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does. We are excited to bring this to life with a smile-raising, heart thumping trivago twist in a uniquely Chelsea way – let’s go!"
As part of the deal, Chelsea fans will be able to participate in monthly "Money Can't Buy" experiences. These will include things like meeting the players, get coaching sessions from Chelsea trainers or accessing the exclusive Trivago suite at Stamford Bridge.
Nike Chelsea 21-22 Home Kit Released
The Nike Chelsea 2021-22 shirt has a very different look to the 20-21 home shirt. The Nike Chelsea FC 2021-22 home jersey combines the main color 'Lyon Blue' with 'Opti Yellow' logos. Lyon Blue is a fresh royal blue, while Opti Yellow is a rather standard yellow.
Nike Chelsea 21-22 Home Kit Released
Chelsea FC 21-22 Away Shirt
LEAKED: Nike Chelsea 21-22 Away Kit To Be Yellow & Black
The colors of the training collection are the same as for the away kit, just flipped.
The Chelsea 21-22 training collection will be released in July 2021.
Made by Nike. Do you like Chelsea's new training collection? Let us know in the comments below, and see the 21-22 Kit Overview for all Premier League kit leaks.
Vintage Football Shirts
from Cult Kits
2004/05 Juventus Ibrahimovic #9 Home Shirt (L) Nike
1994 France -96 Reusable Face Mask
2003/05 Chelsea Veron #20 Home Shirt (L) Umbro
1994/95 AC Milan Savicevic #10 Home Shirt (M) Lotto
2003 Japan Adidas 'No Life Without Football' Leisure T-Shirt (S)
2000/02 Monchengladbach Filou #24 *Signed* Home Shirt (M) Reebok
1994 Toyota Cup Adidas Staff Jacket (L)
1988 Netherlands Reusable Face Mask
2025 Denmark 1/4 Zip Jacket (L) Hummel X Rotate
1995/96 Torino #3 L/S Home Shirt (S) Lotto
Juventus 26-27 Home Kit Debuted
Yesterday, Juventus debuted its new 2026-27 home kit. It looked absolutely beautiful on the pitch with its traditional striped design.
However, it turned into a disappointing debut as they lost 0-2 to Fiorentina, putting their chances of qualifying for the 2026-27 UEFA Champions League at serious risk.
Penalty Shonan Bellmare 15th Season Commemorative Kit
Japanese J-League side Shonan Bellmare has officially unveiled a special 15th Season Commemorative kit produced by Penalty. This vibrant new release marks a significant milestone in the partnership between the club and the Brazilian sportswear brand, celebrating a decade and a half of continuous collaboration.
Most notably, the club has confirmed that this commemorative shirt will serve as the final kit produced by Penalty for Shonan Bellmare, bringing an end to one of the most recognizable and long-running technical sponsorships in modern Japanese domestic football.
The Shonan Bellmare 15th Season Commemorative shirt features a mashup design, merging the look of the past 15 kits in one shirt. The result is a highly complex and striking graphic design set against the team's traditional bright lime green base.
What are your thoughts on this final Shonan Bellmare commemorative kit from Penalty? Let us know in the comments below.






















