Chelsea Announce Trivago Training Kit Sponsorship + 21-22 Training Collection Revealed
May 19, 2021, by Chris
Chelsea today announced that they've agreed a deal with Trivago, the global hotel and accomodation search engine, to become the club's new training shirt sponsor. The new Chelsea 21-22 training kits were also unveiled on the occasion.
It's unknown how much Trivago will pay or how long the deal between the company and Chelsea will be - it was only announced that it was a "multi-year partnership".
Chelsea FC 2021-2022 Training Kit
This is the new Nike Chelsea FC training shirt for 2021-22.
Based on the Nike 21-22 training template, the Nike Chelsea FC 2021-2022 training shirt is modern and simple. The Nike Chelsea 21-22 training jersey is black with yellow applications and a yellow/black Chelsea crest.
The alternative colorway of the Nike Chelsea 21-22 training football shirt is grey.
The front comes with a placeholder for the sponsor logo - Chelsea does not have a training sponsor for the 21-22 season yet.
Anthem Jacket
What makes the training jersey and collection very interesting is that it previews the Chelsea 21-22 home and away shirts.
Chelsea Announce Trivago Training Kit Sponsorship
Chelsea chief executive Guy Laurence said: "We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family. With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s and Academy training wear."
Trivago CEO Axel Hefer said: "When the opportunity to partner with Chelsea came up, we jumped at the idea. We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does. We are excited to bring this to life with a smile-raising, heart thumping trivago twist in a uniquely Chelsea way – let’s go!"
As part of the deal, Chelsea fans will be able to participate in monthly "Money Can't Buy" experiences. These will include things like meeting the players, get coaching sessions from Chelsea trainers or accessing the exclusive Trivago suite at Stamford Bridge.
Nike Chelsea 21-22 Home Kit Released
The Nike Chelsea 2021-22 shirt has a very different look to the 20-21 home shirt. The Nike Chelsea FC 2021-22 home jersey combines the main color 'Lyon Blue' with 'Opti Yellow' logos. Lyon Blue is a fresh royal blue, while Opti Yellow is a rather standard yellow.
Nike Chelsea 21-22 Home Kit Released
Chelsea FC 21-22 Away Shirt
LEAKED: Nike Chelsea 21-22 Away Kit To Be Yellow & Black
The colors of the training collection are the same as for the away kit, just flipped.
The Chelsea 21-22 training collection will be released in July 2021.
Made by Nike. Do you like Chelsea's new training collection? Let us know in the comments below, and see the 21-22 Kit Overview for all Premier League kit leaks.
Madrid CFF 26-27 Away Kit Released
Spanish Liga F club Madrid CFF has debuted its new Nike away kit for the 26-27 season. Featuring a stealthy black base with a subtle textured chevron pattern, the jersey is highlighted by a central vertical stripe comprised of fluorescent pink bars, inside of which the club name "MADRID CFF" is inscribed in neon volt lettering. The vibrant color scheme is complemented by a volt Nike Swoosh on the right chest, a recolored pink and volt crest, and matching pink sponsor prints across the front, paired with contrasting white shorts and socks.
FC Arouca 26-27 Third Kit Released
Portuguese Primeira Liga club FC Arouca and domestic manufacturer Skita have officially launched the team's new third kit for the 26-27 campaign.
The Skita FC Arouca 26-27 third shirt is predominantly black, highlighted by an intricate tonal floral jacquard pattern embossed across both the front and back of the torso. Fine white trim lines the round crew-neck collar and sleeve cuffs, adding clean contrast to the dark base.
Completing the monochrome look, the FC Arouca crest, Skita branding, and main sponsor bwin all appear in clean white. Black shorts and socks are set to round off the new 26-27 third uniform.
