Chelsea Announce Trivago Training Kit Sponsorship + 21-22 Training Collection Revealed
May 19, 2021, by Chris
Chelsea today announced that they've agreed a deal with Trivago, the global hotel and accomodation search engine, to become the club's new training shirt sponsor. The new Chelsea 21-22 training kits were also unveiled on the occasion.
It's unknown how much Trivago will pay or how long the deal between the company and Chelsea will be - it was only announced that it was a "multi-year partnership".
Chelsea FC 2021-2022 Training Kit
This is the new Nike Chelsea FC training shirt for 2021-22.
Based on the Nike 21-22 training template, the Nike Chelsea FC 2021-2022 training shirt is modern and simple. The Nike Chelsea 21-22 training jersey is black with yellow applications and a yellow/black Chelsea crest.
The alternative colorway of the Nike Chelsea 21-22 training football shirt is grey.
The front comes with a placeholder for the sponsor logo - Chelsea does not have a training sponsor for the 21-22 season yet.
Anthem Jacket
What makes the training jersey and collection very interesting is that it previews the Chelsea 21-22 home and away shirts.
Chelsea Announce Trivago Training Kit Sponsorship
Chelsea chief executive Guy Laurence said: "We are all looking forward to that moment when we can travel freely again, whether that is to watch Chelsea or to have a long-awaited holiday away from home, so I’m really delighted to be welcoming trivago into the Chelsea family. With a global platform that is truly best-in-class, we will be proud to wear the trivago name on our Men’s, Women’s and Academy training wear."
Trivago CEO Axel Hefer said: "When the opportunity to partner with Chelsea came up, we jumped at the idea. We at trivago are very passionate about football. For us, it is not just entertainment, it is part of our culture and daily life. Being with people who matter to us, experiencing exciting and unique moments together, exploring new destinations on away matches or huge victories in national and international competitions – football is bringing joy into our daily lives in a similar way travel does. We are excited to bring this to life with a smile-raising, heart thumping trivago twist in a uniquely Chelsea way – let’s go!"
As part of the deal, Chelsea fans will be able to participate in monthly "Money Can't Buy" experiences. These will include things like meeting the players, get coaching sessions from Chelsea trainers or accessing the exclusive Trivago suite at Stamford Bridge.
Nike Chelsea 21-22 Home Kit Released
The Nike Chelsea 2021-22 shirt has a very different look to the 20-21 home shirt. The Nike Chelsea FC 2021-22 home jersey combines the main color 'Lyon Blue' with 'Opti Yellow' logos. Lyon Blue is a fresh royal blue, while Opti Yellow is a rather standard yellow.
Nike Chelsea 21-22 Home Kit Released
Chelsea FC 21-22 Away Shirt
LEAKED: Nike Chelsea 21-22 Away Kit To Be Yellow & Black
The colors of the training collection are the same as for the away kit, just flipped.
The Chelsea 21-22 training collection will be released in July 2021.
Made by Nike. Do you like Chelsea's new training collection? Let us know in the comments below, and see the 21-22 Kit Overview for all Premier League kit leaks.
Nike Phantom 6 Haaland Chapter 5 Boots Revealed - Reactive Nike Hydra Upper
Through its partner stores, Nike has officially revealed Erling Haaland's fifth signature edition, the Nike Phantom 6 Haaland Chapter 5 from his Force of Nature collection. Finished in a Baltic Blue colorway with cloud-inspired graphics across the rear, the low-cut boot introduces Nike's Hydra treatment, which uses reactive white ink that vanishes when wet to uncover additional details of the graphic beneath. Engineered for lethal finishing in the 26-27 season, the boot combines a Gripknit upper with a Cyclone 360 soleplate and is scheduled to launch on October 1, 2026. Huge thanks to Pro Direct and Unisportsore for images and the video.
Fortuna Sittard 26-27 Cup Kit Released - Sponsorless 1957 Tribute
Dutch Eredivisie side Fortuna Sittard and technical supplier Robey have officially revealed a special cup kit for the 26-27 campaign. Created in collaboration with design agency 51North, this release marks the very first dedicated cup kit in the club's history. It serves as a direct tribute to predecessor club Fortuna '54, who won the 1957 KNVB Beker with a memorable Bram Appel hat-trick against Feyenoord.
The Robey Fortuna Sittard 26-27 cup shirt faithfully revives the historic look with a white base highlighted by broad horizontal red and blue stripes across the chest, completing the Dutch tricolor. In true vintage fashion, the jersey comes with long sleeves as standard and features a retro polo collar. Club sponsors voluntarily stepped aside to allow a completely clean, sponsorless front, while the Robey branding and club badge are subtly embroidered in tonal white to maintain the authentic aesthetic.
Additional bespoke details round off the historic tribute. A heritage Fortuna '54 tag sits near the bottom hem, and an embroidered depiction of the KNVB Cup sits neatly below the back collar, added with official federation approval. The shirt is worn with matching white shorts and socks, completing a timeless look for Fortuna's cup run.
FIFA ASEAN Cup Features Same Left-Sleeve Kit Badge as in 2026 FIFA World Cup Final
The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.
Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.
Big thanks to @What The Kit for spotting and making the collage.
