Lille Extends New Balance Kit Deal - 4 Kits To Be Released Each Season
Mar 2, 2021, by Chris
New Balance has today announced an extension to the current sponsorship agreement with Ligue 1 Club, LOSC Lille.
Lille and New Balance started their partnership in 2016 when they signed a five-year deal - the original New Balance Lille deal was signed for five years until 2021, replacing Nike.
New Balance To Release 4 LOSC Lille Kits Per Season
The New Balance LOSC Lille sponsorship extension will see New Balance manufacture all technical kit and training wear for the French Club.
four kits per year and pinnacle footwear collaboration launches each season
While neither the financial details nor the exact contract length (multi-year relationship) have been announced, it was said that New Balance will be "creating the biggest product range in LOSC history, with four kits per year and pinnacle footwear collaboration launches each season".
General Manager of New Balance Football, Kenny McCallum said: “New Balance is excited to build on what’s already proven to be an incredibly successful relationship with LOSC Lille. The club’s wealth of history and commitment to development really mirrors our own heritage in sport and desire to innovate.
We’ve been side by side in some of the most successful seasons in recent times, during which we’ve seen LOSC’s influence across Ligue 1 and Europe grow. The Club has so much potential, we’re really ambitious about the future and re-defining what it really means to be a kit supplier”
Chairman, Olivier Létang of LOSC Lille said: “We are very happy to continue this partnership with New Balance. We are two great football challengers, two “game changers”, and besides our common values and the great relationship that already links us, we share strong ambitions on and off the pitch.
In a period where the health and economic crisis requires us to reinvent ourselves, with New Balance we have the ambition to innovate and bring some freshness. This partnership is powerful and ambitious and enables LOSC to further develop its product and merchandising offer, with the aim of increasing the Club’s profile in France and around the world”
The New Balance Lille 21-22 home, away and third kits are set to be released throughout the summer, while we expect the fourth kit to be released in early 2022.
Do you like that LOSC Lille and New Balance continue their partnership? What do you think of NB now releasing four kits for them each season? Comment below.
Unreleased Puma Ultra Nitro 7 Boots Spotted On Pitch
A brand-new colorway of the next-generation Puma Ultra Nitro 7 football boots has been spotted on the pitch, laced up by Kevin Santos during a recent pre-match warm-up. The unreleased pair gives us our first look at what Puma has in store for its flagship speed silo in the upcoming autumn collection. Thanks to rkidfootball & bootsclub.
The spotted boots feature a clean white base highlighted by an eye-catching purple and blue gradient that wraps around the toe box and lower lateral section. Puma completes the aesthetic with dark Cat branding outlined along the upper and subtle light blue accents across the collar and soleplate, offering a sharp contrast to the bold launch edition.
Middlesbrough 26-27 150th Anniversary Kit Available Today
Middlesbrough have announced that their special 2026–27 150th anniversary shirt will be available to pre-order at 12 noon today, September 23.
Special Adidas Argentina 2026 Lionel Messi Farewell Kit Leaked
Based on the leaked images, @whatthekit_x created a mock-up of Messi wearing a special Argentina jersey, designed to honor his legendary career with the national team.
No More Puma: Brain Dead UD Ibiza 26-27 Away Kit Released
Spanish club UD Ibiza has officially released its new away kit for the 26-27 season, crafted by creative collective and technical sponsor Brain Dead. Following the takeover from Puma earlier this summer and the previous unveilings of their home and third shirts, this release completes the island club's match collection for the campaign.
The Brain Dead UD Ibiza 26-27 away jersey delivers a bold aesthetic inspired directly by the sargantana ibicenca (the Ibiza wall lizard), an enduring symbol of the island's natural identity. The kit channels the reptile's distinct scales into a contemporary camouflage pattern, blending blurred digital textures in shades of toxic green, moss, and deep black across the entire front, back, and sleeves.
Contrasting the chaotic camouflage base, all accents and club emblems are rendered in a striking electric yellow monochrome, including the UD Ibiza crest, Brain Dead's signature head profile logo, and sponsor branding. The design is finished with a neat black crew-neck collar, matching black sleeve cuffs tipped with white piping, and clean white stripes tracing down each flank.
Haaland Trains in Leaked Nike Phantom 26-27 Signature Boots
Manchester City striker Erling Haaland has been spotted wearing his upcoming Nike Phantom 6 signature boots in training with the Norwegian team, confirming the exclusive leak from Footy Headlines. Created for the 26-27 season, the custom pair provides the first look yet at the high-end edition of the Norwegian star's next official on-pitch release.
The new signature boots feature a light blue base. A standout cloud-like graphic wraps around the heel and rear portion of the boot, adding a unique personalized touch to the design. Built on the Phantom 6 framework, the cleats boast Nike's Gripknit material across the upper for optimal ball control alongside the Cyclone 360 soleplate for rotational traction.
Nike is set to launch the Erling Haaland 26-27 signature boots on October 1.
Adidas Argentina Messi Farewell Kit Leaked - 3 New Images
New images of the special commemorative Adidas Argentina kit created for Lionel Messi's final international appearance have been shared by the @TheShirtUnion. The legendary playmaker is scheduled to wear this tribute shirt in his farewell game for the national team against Benin at the Estadio Monumental on October 6, 2026.
Nigeria to Leave Nike and Return to Adidas in Record 2027 Kit Deal
The Nigeria Football Federation (NFF) is set to part ways with Nike after an 11-year partnership and make a high-profile return to Adidas starting in January 2027. The switch will conclude an era with the Swoosh that began in 2015 and produced some of the most iconic and culturally celebrated football shirts of recent times, headlined by the viral 2018 World Cup collection.
The new agreement with Adidas is worth an estimated $8.5 million per year, making it the largest publicly disclosed kit deal in African football history. The contract breaks down into $4.5 million in cash alongside $4 million in kits, equipment, and apparel annually, accompanied by a 20% royalty on official merchandise sold in Nigeria. Nike's long-standing contract had remained static at around $1.5 million in total annual value, and the US brand ultimately declined to exercise its right to match Adidas' significantly enhanced proposal.
This marks a return to the Three Stripes for Nigeria for the first time since 2014. Adidas famously outfitted the Super Eagles during key eras of their history, including their World Cup debut in 1994 and their Africa Cup of Nations triumph in 2013. In tandem with the team sponsorship, Adidas plans to expand its retail footprint across Nigeria to over 30 stores, ensuring vastly improved distribution and accessibility of official gear for supporters.
