Chicago Fire To Return To Red Kits In 2023, New Logo Coming in Mid-2021
In late 2019, Major League Soccer club Chicago Fire made fans angry by launching an all-new logo and visual identity. In early 2021, the club announced that they will release a new logo, with fans evolved throughout the project. Now more details about Chicago Fire's new logo and branding have been revealed.
Clubs Hope To Show Off New Logo 'Before Mid-Season Deadline'
The new Chicago Fire logo is soon to be revealed - there’s a mid-season deadline to get the new logo to Adidas and other merchandise partners in order to be able to use the new logo for the 2022 season. Chicago Fire does not want to have their crown crest again in 2022.
Lead designer Matthew Wolff is far along in the design process
The new Chicago Fire logo will be perhaps unveiled this summer. Chicago Fire FC’s Senior Vice President of Marketing, Kyle Sheldon, said the following about it.
“Our hope is that we can find a way to reveal some version of, or the full crest in advance of that final deadline, which is a little bit to be determined as well, but we expect will be mid-season,” Sheldon says.
It is Chicago Fire's plan that the new logo represents the club for years to come.
The idea, Sheldon says, is to come up with something no one will want to change, ever.
“Matt Wolff [the designer of the new branding] is fond of saying, and I think it’s a good frame of mind, that this mark should outlive us all,” Sheldon says.
Mockup of possible new logo design
Chicago Fire To Return To Red Home Kits In 2023
Chicago Fire fans wanted the club to return to the team's traditional red home kit color, and Chicago Fire FC’s Senior Vice President of Marketing, Kyle Sheldon, confirmed the club will wear red again soon.
However, after discussions with Adidas, it became obvious that it was not possible for the team to have a red home shirt in 2022 - the club will wear a new navy home kit in 2022.
The hope would be that a return to red would come in 2023
“The hope would be that a return to red would come in 2023,” Sheldon said.
New Chicago Fire Branding & Logo - Facts
- Club to return to red home kit in 2023, club to continue to wear navy in 2022 because of production deadlines
- New logo will contain some / all of the following four elements: A Florian Cross, the letter ‘C,’ a six-pointed star, and the Chicago city flag
- Club will not return to the original form of Florian Cross crest
- The new logo will not include the Water Tower, a lantern, the municipal device, axes, or the “crown of flames” from the current mark
- Lead designer Matthew Wolff is far along in the design process
- New logo to be released in summer 2021 certainly
Share your thoughts in the comments below.
CD Numancia 26-27 Home, Away & Third Kits Released
Spanish club CD Numancia and their long-time technical sponsor Erreà have officially unveiled the club's new kits for the 2026-27 season. The launch celebrates a historic milestone, marking 20 years of uninterrupted partnership between the team and the Italian sportswear brand. To honor this two-decade collaboration, the new designs reinterpret the essence of the original kits from the 2006-07 season, when Erreà first began outfitting the Soria-based side.
The CD Numancia 2026-2027 home kit returns to the club's traditional deep red base with blue details, directly inspired by the 2006-07 template. It features a classic central shield placement, reviving a vintage aesthetic that defined the early days of the partnership. The away kit reverses this color scheme, utilizing a crisp white base with red and blue accents. Rounding out the set, the third kit introduces a clean black design with red and white elements that firmly connect to Numancia's identity.
Nike x G-Dragon South Korea 2026 World Cup Collection Debuted
In the recent match between South Korea and Mexico, the South Korean players wore special anthem jackets and pre-match shirt from a lifestyle collection created in collaboration with global star G-Dragon.
Black/Green Nike Mercurial Superfly 11 Boots Spotted
In the opening match between Haiti and Scotland, left-back Martin Expérience was spotted wearing the Nike Mercurial Superfly 11 boots in a black/green colorway. It is expected to be released soon.
Livingston FC 26-27 Home Kit Released
Livingston FC have officially unveiled their new 2026027 home kit, made by Joma.
The new Joma Livingston FC 2026-27 home shirt features a dominant amber-yellow colorway and a large polo collar. The jersey also incorporates subtle embossed patterns that add a refined touch to the design.
Hibernian FC 26-27 Home Kit Released
Hibernian FC have officially unveiled their new 2026-27 home kit and simultaneously announced a partnership with Reebok, replacing Joma as the club’s kit supplier.
The new jersey features a dark green base, complemented by a polo collar and raglan sleeves with white accents. Both the collar and sleeve cuffs are white, finished with green trim.
World Cup 'Debut' Patch is Attached to the Boots
Midfielder Luis Romo (31) made a memorable impact in his FIFA World Cup debut, scoring the only goal in Mexico’s 1-0 victory over South Africa. The win also made Mexico the first team to secure a place in the knockout stage.
Making his first-ever World Cup appearance, Luis Romo naturally had the honor of wearing the World Cup “Debut” Patch. Interestingly, however, he chose to attach it to his Tiempo Maestro boots rather than wear it on his shirt sleeve like most other players.
Boca Juniors 26-27 Pre-Match Shirt Leaked - Official Look
@opaleak has leaked 2 new pictures of the new Adidas Boca 26-27 pre-match shirt.
The Boca Juniors 2026-27 pre-match jersey features a half-and-half design in the club's traditional colors, with a yellow right side and blue left side, complemented by contrasting sleeve colors and a blue crew-neck collar.
