Chicago Fire To Return To Red Kits In 2023, New Logo Coming in Mid-2021

In late 2019, Major League Soccer club Chicago Fire made fans angry by launching an all-new logo and visual identity. In early 2021, the club announced that they will release a new logo, with fans evolved throughout the project. Now more details about Chicago Fire's new logo and branding have been revealed.



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The new Chicago Fire logo is soon to be revealed - there’s a mid-season deadline to get the new logo to Adidas and other merchandise partners in order to be able to use the new logo for the 2022 season. Chicago Fire does not want to have their crown crest again in 2022.

Lead designer Matthew Wolff is far along in the design processThe new Chicago Fire logo will be perhaps unveiled this summer. Chicago Fire FC’s Senior Vice President of Marketing, Kyle Sheldon, said the following about it.

“Our hope is that we can find a way to reveal some version of, or the full crest in advance of that final deadline, which is a little bit to be determined as well, but we expect will be mid-season,” Sheldon says.

It is Chicago Fire's plan that the new logo represents the club for years to come.

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The idea, Sheldon says, is to come up with something no one will want to change, ever.

“Matt Wolff [the designer of the new branding] is fond of saying, and I think it’s a good frame of mind, that this mark should outlive us all,” Sheldon says.


Mockup of possible new logo design

Chicago Fire To Return To Red Home Kits In 2023




Chicago Fire fans wanted the club to return to the team's traditional red home kit color, and Chicago Fire FC’s Senior Vice President of Marketing, Kyle Sheldon, confirmed the club will wear red again soon.

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However, after discussions with Adidas, it became obvious that it was not possible for the team to have a red home shirt in 2022 - the club will wear a new navy home kit in 2022.

The hope would be that a return to red would come in 2023“The hope would be that a return to red would come in 2023,” Sheldon said.

New Chicago Fire Branding & Logo - Facts


  • Club to return to red home kit in 2023, club to continue to wear navy in 2022 because of production deadlines
  • New logo will contain some / all of the following four elements: A Florian Cross, the letter ‘C,’ a six-pointed star, and the Chicago city flag
  • Club will not return to the original form of Florian Cross crest
  • The new logo will not include the Water Tower, a lantern, the municipal device, axes, or the “crown of flames” from the current mark
  • Lead designer Matthew Wolff is far along in the design process
  • New logo to be released in summer 2021 certainly

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