Chicago Fire To Return To Red Kits In 2023, New Logo Coming in Mid-2021
Apr 11, 2021, by Chris
In late 2019, Major League Soccer club Chicago Fire made fans angry by launching an all-new logo and visual identity. In early 2021, the club announced that they will release a new logo, with fans evolved throughout the project. Now more details about Chicago Fire's new logo and branding have been revealed.
Clubs Hope To Show Off New Logo 'Before Mid-Season Deadline'
The new Chicago Fire logo is soon to be revealed - there’s a mid-season deadline to get the new logo to Adidas and other merchandise partners in order to be able to use the new logo for the 2022 season. Chicago Fire does not want to have their crown crest again in 2022.
Lead designer Matthew Wolff is far along in the design process
The new Chicago Fire logo will be perhaps unveiled this summer. Chicago Fire FC’s Senior Vice President of Marketing, Kyle Sheldon, said the following about it.
“Our hope is that we can find a way to reveal some version of, or the full crest in advance of that final deadline, which is a little bit to be determined as well, but we expect will be mid-season,” Sheldon says.
It is Chicago Fire's plan that the new logo represents the club for years to come.
The idea, Sheldon says, is to come up with something no one will want to change, ever.
“Matt Wolff [the designer of the new branding] is fond of saying, and I think it’s a good frame of mind, that this mark should outlive us all,” Sheldon says.
Mockup of possible new logo design
Chicago Fire To Return To Red Home Kits In 2023
Chicago Fire fans wanted the club to return to the team's traditional red home kit color, and Chicago Fire FC’s Senior Vice President of Marketing, Kyle Sheldon, confirmed the club will wear red again soon.
However, after discussions with Adidas, it became obvious that it was not possible for the team to have a red home shirt in 2022 - the club will wear a new navy home kit in 2022.
The hope would be that a return to red would come in 2023
“The hope would be that a return to red would come in 2023,” Sheldon said.
New Chicago Fire Branding & Logo - Facts
- Club to return to red home kit in 2023, club to continue to wear navy in 2022 because of production deadlines
- New logo will contain some / all of the following four elements: A Florian Cross, the letter ‘C,’ a six-pointed star, and the Chicago city flag
- Club will not return to the original form of Florian Cross crest
- The new logo will not include the Water Tower, a lantern, the municipal device, axes, or the “crown of flames” from the current mark
- Lead designer Matthew Wolff is far along in the design process
- New logo to be released in summer 2021 certainly
Share your thoughts in the comments below.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
