Manchester City 21-22 Kits To Feature New Shirt Sponsor?
Apr 21, 2021, by Chris
In 2011, Manchester City signed a record yet controversial sponsorship deal with Etihad Airways, worth 400m Euro over 10 years. Now the deal has entered its final year - will Manchester City's kits feature a new shirt sponsor from Summer 2021?
Manchester City Etihad Airways Deal Expires In 2021, After 10 Years
The Manchester City Etihad Airways main shirt sponsor deal will expire after the end of the 2020-21 season. The current Manchester City Etihad Airways deal was bundled with the stadium naming rights and other City assets, which has been controversially linked to Sheikh Mansour’s ownership interests.
City has hired an agency to look for a new shirt sponsor in January 2020
In January 2020, SportBusiness reported that City has hired an agency that is looking to source a new shirt sponsor. In July 2020, Forbes wrote an article about the deal, saying that it is well possible that Manchester City and Etihad will not continue the main sponsor deal.
Since Forbes' story from July 2020, there has been no news on Manchester City's Etihad Airways deal and a possible new shirt sponsor.
we think both parties will extend their 'partnership'
As COVID-19 has hit companies hard, we think it is most likely that Etihad Airways and Manchester City will agree to extend their 'partnership', at least for one season (as done by FC Barcelona and Rakuten).
In fact, Forbes says that "an extension is not out of the question - the airline’s name has been added to the shirts of many of Manchester City’s parent clubs".
Do you think Etihad Airways will extend its deal with Manchester City? Do you think that City would / will find a new shirt sponsor paying as much as Etihad does, also in times of COVID-19? Comment below.
Can You See What’s Hidden in Bayern’s Leaked 26-27 Third Kit?
We’ve finally figured out what the mysterious pattern on Bayern Munich’s 2026-2027 third kit is showing - but we’re not going to reveal it just yet.
Take a closer look at the shirt. Can you spot the hidden image yourself (there are four in total)?
Challenge: See if you can figure it out before we reveal the answer.
Tip: It's easier to see it in the back image
Figueirense 2026 Third Kit Released
Brazilian club Figueirense FC and supplier Volt Sport have officially launched the club's new third shirt for 2026. Celebrating Figueirense's 105th anniversary, the special edition kit arrives in a sleek black and gold colorway designed to highlight the club's rich history.
The standout element of the Figueirense 2026 third shirt is the tone-on-tone script running across the front, featuring handwritten lyrics from the club's official anthem, Avante Figueirense. Gold details appear on the Volt logo, retro monogram crest, collar, and sleeve cuffs. Elaborate geometric patterns decorate the collar and cuffs, while a commemorative 105th anniversary badge is placed near the bottom right hem.
In addition to the player shirt, Volt has also introduced an inverted goalkeeper version featuring a gold base paired with black trimmings and matching patterned details.
Schalke 26-27 Trefoil Away Kit Sells Out 40,000 Units in 2.5 Hours
FC Schalke 04 has recorded unprecedented demand for its new 26-27 Adidas Originals away kit, selling approximately 40,000 jerseys in just two and a half hours on launch day. According to reports from WAZ and Sport Bild, the surge marks the highest single-day kit sales total in the club's history, leaving both physical fan shops and the online store completely sold out.
The white retro jersey, featuring the iconic Adidas Trefoil logo alongside Schalke's historic crest, navy trim, and front sponsor BEUMER, captured massive interest among supporters. However, due to the overwhelming volume of orders and production schedules from Adidas, fans placing pre-orders face substantial delivery delays. Deliveries are expected to take up to four months, leaving many supporters waiting until Christmas to receive their kits.
Erreà Sambenedettese 26-27 Home Kit Released
Italian club US Sambenedettese and technical provider Erreà have officially launched the team's new home shirt for the 26-27 season. Reinterpreting the club's traditional rossoblù identity, the jersey features a split half-and-half design layered with subtle tonal horizontal stripes, completed by striped sleeve cuffs and collar details that highlight the connection to San Benedetto del Tronto.
