Columbus Crew Change Name to Columbus SC and Unveil New Logo
Columbus Crew have now confirmed their rebranding to Columbus SC (Soccer Club), as was rumored before.
In Columbus, we forge paths for others to follow.
— The Crew (@ColumbusCrew) May 10, 2021
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Announcing the rebranding, the club stated that the updated identity embraced the "Crew's history and tradition and its trademark Black & Gold colors."
Columbus Crew Soccer Club is an American professional soccer club based in Columbus, Ohio. The Crew competes in Major League Soccer as a member of the league's Eastern Conference and began play in 1996 as one of the ten charter clubs of the league
All-New Columbus SC
Check out the new club logo below.
Effective immediately, the club will be known as Columbus SC - or Columbus Soccer Club. “The Crew” does not appear on the official crest but will still be seen as a standalone name around the stadium and on merchandise.
The new Columbus logo features the shape of the Ohio flag with "Columbus" at the top and SC at the bottom. Between it is a flag-inspired design with a large, blocky, white “C”.
“The current direction of our Club and our city provides a natural time to examine our identity going forward,” said Crew President & General Manager Tim Bezbatchenko.
“Our identity and brand evolution includes a shift in our mindset to be consistent contenders on the pitch, but also includes evolving our look both in the community and across competitions [...] We are Columbus Soccer Club, we are The Crew, and we will always be the Black & Gold.”
Following the initial leaks of the Columbus SC logo, fans were not happy, especially with the club ditching 'The Crew' from its name.
This prompted the club to issue the following statement on Sunday afternoon.
“Recently, images have surfaced depicting a new logo for Columbus Crew SC,” the statement read. “The Crew and the Black and Gold remain at our core, and we continue to embrace and respect our heritage while modernizing our marks as our club and the city of Columbus evolve. We look forward to revealing those in their entirety in the near future.”
Columbus Crew already heavily changed their logo in 2015, when they ditched the iconic Crew from its crest in favor of a roundel design.
Do you like the new Columbus SC branding? Comment below.
