Euro 2020 Match Kits Insignia - Closer Look & UEFA's Regulations For It
Jun 12, 2021, by Chris
- Adidas Insignia Design: Adidas designed Euro 2020 matchday insignia inspired by passport stamps and the shape of the stadium where each match is played.
- Continental Tournament: The passport stamp design highlights that Euro 2020 is the first major football tournament held across multiple countries.
- Design Flexibility: Most federations use the Adidas design, but some like Scotland and Russia use their own, provided it's approved by UEFA.
After the first two matches of the UEFA Euro 2020, we took a closer look at the matchday kit insignia of Italy, Switzerland, Turkey and Wales. Now after the first round is almost fully over, it has become obvious that Adidas has come up with a unique idea for matchday insignia.
Thanks to @julianmartp_ who first found it out, @EleteTSC (pictures), @LaCasacaBlog and @hendocfc.
Adidas Euro 2020 Matchday Insignia
The Adidas national team matchday detail for the Euro 2020 is inspired by passport stamps. However, not only that - it comes in the shape of the stadium where the corresponding match is played.
The Euro 2020 is the first continental Euro
With the passport stamp look, Adidas points to the fact that Euro 2020 is the first-ever big football tournament not only played in one or two countries but a continental event.
Scotland and Russia used their own designs.
Normally each federation is free to use the design they want (with UEFA approval, of course).
What do you think of this little detail? Comment below.
Silkeborg IF 26-27 Kits Released
The new Silkeborg IF 2026-27 kits have been officially released today during a special launch event at JYSK park. Made by Adidas, the new Silkeborg Idrætsforening shirts will be worn in the upcoming Danish Superliga campaign.
The Silkeborg 26-27 Kits are based on the Adidas Tiro 26 competition template. The JYSK sponsor logo dominates the look too much in our opinion.
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The release of the home kit follows the earlier launch of Excelsior's elegant champagne-colored 2026-27 away jersey, which features subtle tributes to the Kralingen district's coat of arms.
The Robey Excelsior Rotterdam 2026-27 home kit will be available through the club's official retail channels ahead of the new season.
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Fenerbahçe's and Beşiktaş' 2026-27 kits have drawn criticism from fans due to the overwhelming number of sponsors, specifically focusing on the side sponsor.
Especially for Beşiktaş the side sponsor heavily dominates the otherwise simple look.
Many fans have expressed a desire for sponsor-free versions of the shirts to be made available for purchase, as the current heavily sponsored designs are seen by some as ruining the aesthetic of the classic jerseys.
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The energy company RWE AG is set to return as the club's main sponsor starting July 1, 2026, signing a three-year deal that brings the iconic RWE logo back to the front of the first team's shirts. RWE AG was previously the main sponsor of the club's youth setup, a role that will now be taken over by thyssenkrupp AG.
The new Rot-Weiss Essen 26-27 home shirt by Jako features a predominantly red design, incorporating a very subtle bespoke street pattern across the front. It is so hardly visible that fans first thought it would be a generic kit.
To accommodate the new main sponsor, the previous primary partner, ifm-Unternehmensgruppe, has voluntarily moved to the left sleeve as a co-main sponsor, maintaining its financial commitment to the club for the next three years.
While the new sponsorship deals have been praised by many fans, some supporters have voiced their desire for the club to eventually change its kit supplier from Jako.
The details on the New Balance Bursaspor 26-27 kit are amazing, as showcased by @ysfylmzz1967.
Bursaspor 26-27 Kits Released - Massive Five-Kit Collection by New Balance
