KV Oostende 2021 Anniversary Kit Released - All-New Logo Designed By Sporting Goods Retailer Decathlon
Jun 4, 2021, by Chris
Belgian football club Koninklijke Voetbalclub Oostende, also called KV Oostende or KVO, released an all-new logo. Together with it, the club revealed a special shirt, called anniversary jersey.
In 1981, two football clubs in the city of Ostend decided to merge, A.S. Oostende and V.G. Oostende, into K.V. Oostende.
What makes this jersey and crest redesign special is that it was made by their supplier Kipsta, the soccer brand of large French sporting goods retailer Decathlon.
"There were some good ideas among them, but the designs were mainly based on old crests and logos. The history of the club is important, but with our new logo, we really want to enter a new era. It had to be clean, innovative and modern," said Executive President Gauthier Ganaye. A situation that Kipsta is addressing as the official technical partner of the club.
Decathlon also has a particularly extensive and high-quality graphics department
"You might expect a graphic marketing company to design this, but at Decathlon we also have a particularly extensive and high-quality graphics department," says Vincenzo Verhoeven, who is responsible for the collaboration with the soccer clubs.
Kipsta KV Oostende 2021 Anniversary Shirt
Check out Kipsta's KV Oostende 2021 anniversary jersey below.
The Kipsta Oostende 2021 anniversary football shirt boasts a clean look in white with a unique fading center stripe in the club's green, red and yellow colors.
The three colors can be also seen on the sleeve cuffs.
On the left chest is the club's new logo, while the Kipsta brand is on the right chest.
Kipsta KV Oostende 2020-2021 Kits
Made by Kipsta. What's your verdict on KV Oostende's anniversary kit? Comment below.
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Under current league kit rules, players are only permitted to wear their official paternal or maternal surnames, optionally accompanied by a first initial. For the 40-year-old goalkeeper—whose full legal name is Josimar José Évora Dias—this mandate means his shirt would be restricted to reading Évora, Dias, or Évora Dias instead of the famous Vozinha name he has worn throughout his career.
Because the Vozinha name gained widespread global recognition during the tournament, Colo-Colo is concerned about the negative impact on shirt sales and marketing. The club has officially submitted a request to the ANFP seeking a special exemption, hoping to allow the goalkeeper to keep his familiar nickname on his official match kits.
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The 26-27 away jersey features a clean white base with red and grey detailing, drawing direct inspiration from Liverpool's away strips of the mid-1980s.
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Images shared on social media show the grey Adidas shirt fitted with the present-day coat-of-arms crest rather than the intended vintage round badge worn by players on the pitch. The mistake appears to have affected a small initial batch of production units before the issue was identified prior to full retail distribution.
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The tag design prominently features the historical "FA 1860" oval crest alongside the Societas logo. This switch to the historical football department crest comes as a result of ongoing trademark disputes surrounding the traditional lion badge, which prevented 1860 München from using their regular logo on new apparel for the upcoming campaign.
With light blue retaining its role for the traditional home shirt, the black and green swatches indicate dark away and unique third kit options for the 26-27 campaign. Societas, known for its fashion-forward approach and prior special-edition collaborations with the club, officially takes over manufacturing duties on a three-year contract following the end of the previous Joma deal.
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