No H&M or Adidas: Uniqlo Sweden Tokyo 2020 Olympics Kits Released - Better Pictures & Design Inspiration
Update: We have added better pictures of the Uniqlo Sweden 2020 Olympics kits. They are available to buy for 80 Euro in Uniqlo's online store.
Sweden will football kits from Uniqlo in the 2020 Tokyo Olympics.
Uniqlo is SOK's (Swedish Olympic Committee) official clothing supplier. The partnership was launched in January 2019 and means that the Swedish troops in Olympic and Paralympic competitions will wear clothes from UNIQLO until the Winter Games in Beijing 2022.
Uniqlo is Japan's leading clothing company and is established with over 2000 stores in 19 countries worldwide. The company believes that really good clothes should be comfortable, be design-wise universal, maintain high quality and have a good fit for the different people who wear them. Their most famous sponsored athlete is Roger Federer.
Roger Feder x Uniqlo Wimbledon 2021
Sweden Tokyo 2020 Olympics Home Kit
This is the new Uniqlo Sweden home jersey for Tokyo 2020 Olympics.
The Uniqlo Sweden 2020 home jersey ditches the traditional yellow color for a neon-yellow main color. Navy is used for applications.
Swedish people heavily criticized the neon-yellow color
The Uniqlo logo is red, the Team Olympics logo of Sweden sits on the left chest.
Only the swimming team will wear traditional yellow
Swedish people heavily criticized Uniqlo for ditching the classic yellow color of Sweden.
Design-wise, the Uniqlo Sweden 2020 home jersey has a modern cut yet classic approach. It comes with a subtle cross pattern on the front and a comfortable v-collar. The cross design is inspired by the Swedish flag.
What is strange is that the navy shorts have traditional yellow numbers. The socks are fluo-yellow.
UNIQLO+: Created with UNIQLO TEAM SWEDEN. Designed for maximum comfort and peak performance—from working out to life on the go. Athletic LifeWear for active living.
The designs of UNIQLO+ feature the “+” motif. It takes its inspiration from the Swedish flag, transformed into a plus that means addition, growth, and connections. Adding technology and ease, plus a positive mindset. It’s about going for it. Always moving forward. Focusing on what’s next: a healthier, better life for all.
Tech-wise, the shirts "are created from engineered mesh that is based on the company’s Dry-EX fabric, but has even greater quick-drying and wicking functionalities. This will help keep the players cool in the sweltering heat of Japan’s summer".
The shirt also features perforations that form a large cross on the back. This follows body temperature mapping and is an ode to the Swedish national flag.
Uniqlo Sweden Tokyo 2020 Olympics Away Kit
Check out Uniqlo's Sweden Tokyo 2020 Olympics away football shirt below.
The Uniqlo Sweden 2020 away football shirt is navy and yellow, based on the design as the home shirt.
Sweden Uniqlo 2020 Third Jersey
This is the Sweden 2020 third football shirt, made by Uniqlo.
A sky blue third jersey completes the player kit collection.
Sweden Tokyo 2020 Olympics Goalkeeper Shirt
This is the Sweden Tokyo 2020 Olympics goalkeeper jersey, made by Uniqlo.
The goalkeeper shirts are available in two colors - light grey and red.
The new Sweden 2020 home, away, third and goalkeeper kits are not available to buy.
Are you a fan of Uniqlo's new home, away, third and goalkeeper jerseys for Sweden? Comment below.
Shock Drop: Nike Cryoshot Mercurial R9 & Tiempo R10 Boots
Nike has surprised fans with a shock drop of two special-edition football boots on the SNKRS app, as spotted by House of Heat.
Released unexpectedly on June 24, 2026, the new Nike Cryoshot collection brings back legendary aesthetics inspired by Brazilian icons Ronaldo and Ronaldinho.
The release features two iconic models reimagined under the Cryoshot banner. The Nike Cryoshot Mercurial Vapor R9 OG arrives in an Old Royal and Metallic Silver colorway, paying homage to the original Mercurial worn by Ronaldo at the 1998 World Cup. Alongside it is the Nike Cryoshot Tiempo Legend R10 OG, which sports a White and Metallic Gold combination, celebrating Ronaldinho's famous Touch of Gold boots.
Both pairs were made available in highly limited quantities via direct links on the Nike SNKRS platform. They sold out almost immediately.
New Image of Al Hilal 26-27 Home Kit Leaked
A new image of the Al Hilal 2026-27 home kit has been leaked online, providing another look at the upcoming Puma design. Originally shared by @hilalstuff and @a_z055, the picture confirms the traditional blue base combined with a subtle all-over graphic pattern.
The Puma Al Hilal 2026-27 home shirt is expected to be officially launched in the coming weeks.
Atlético Goianiense 2026 Romaria do Divino Pai Eterno Kit Released
Atlético Goianiense has launched a special commemorative jersey honoring the Romaria do Divino Pai Eterno, a major Brazilian religious pilgrimage to the Basilica in Trindade, Goiás.
Officially authorized by the Basílica do Divino Pai Eterno, the shirt features design elements that represent the pilgrimage and the faith of the club's supporters while retaining the traditional Atlético identity. A portion of the proceeds from the shirt sales will be donated to the Basilica to support its mission and works, and each purchase uniquely includes a bottle of blessed holy water.
Unique 2026 World Cup Pennants
The football culture platform @vsrsus has shared a collection of pennants featuring unique and highly artistic designs from several national teams participating in the 2026 World Cup.
The designs feature intricate graphics, bespoke typography, and vibrant color palettes tailored to different nations competing in the tournament. Each pennant is reimagined not just as a ceremonial token, but as a standalone piece of football art that captures the distinct identity and heritage of the respective countries.
The peasants celebrate the intersection of graphic design and the global game during the 2026 World Cup.
Nike Air Max Joga Bonito 'R9' Sneakers Revealed
Nike is set to release a special homage to Brazilian legend Ronaldo with the upcoming launch of the Nike Air Max Joga Bonito 'R9' sneakers. Bringing together elements from two iconic silhouettes, the new lifestyle shoe offers a unique fusion of football heritage and streetwear style.
The Nike Air Max Joga Bonito 'R9' features the classic upper of the legendary Mercurial R9 football boot, seamlessly paired with the recognizable Big Bubble soles of the Air Max 95.
The Nike Air Max Joga Bonito 'R9' sneakers, officially listed under style code IX8646-001, are scheduled to be released on July 2, 2026. They will be available for a retail price of $180.
Puma EFL 26-27 Ball Released
The new Puma EFL 2026-27 match ball has been officially revealed, introducing the Puma Stellar Nitro model for the upcoming season. It will be used across the English Football League, encompassing the Championship, League One, and League Two.
The Puma EFL 2026-27 Stellar match ball features an updated panel shape, moving away from the previous Orbita edition.
Cambridge United 26-27 Away Kit Released
The new Cambridge United 2026-27 away kit has been revealed. Made by Umbro, the Cambridge United 2026-27 away jersey introduces a fresh sky-blue look for the League One side, offering a clean aesthetic for their travels next season.
The launch of the new away strip follows the release of the club's 'United in Endeavour' home kit earlier in the month, completing a contrasting set for the upcoming campaign.
Baník Ostrava 26-27 Home Kit Released
The Baník Ostrava 2026-27 home kit has been officially released today. Made by Macron, the new Baník Ostrava home shirt features a clean, predominantly white design that uniquely incorporates special Braille text elements into the fabric.
In a meaningful initiative by the Czech First League club, a portion of the proceeds from the sales of the new home jersey will be donated to support children with visual impairments.