The Rise Of Nike In 25 Years At The EURO
Jun 3, 2021, by Khoi
With nine teams playing EURO 2020 with a Nike kit, the American sportswear giant has more representation than any other brand this year. How did Nike get here? Let's go back 25 years and see its' journey. Thanks to @subsidesports for the product pics.
History Of Nike At The EURO
1996 was the first year that saw Nike appearing at the European Championship. In 2021, Nike sponsors nine teams.
The Euro 1996 only has Italy but the shirt didn't have the swoosh on it as the Italian FA didn't allow manufacturers logos on Italian national team kits until 1998. But by then Kappa had already replaced Nike.
EURO 2000 is when things started to pick up for Nike. They had Portugal, Netherland and the host Belgium. The formers are still with Nike and have participated in every EURO since then, with the exception of the 2016 edition for the Netherland.
With EURO 2004 came another mainstay, Croatia, who also became a regular at the competition. Russia is the fourth team that donned the Nike swoosh that year.
Turkey was added for EURO 2008 to make it five.
But by the 2012 edition they and Russia did not qualify, and in their place were France and Poland.
In 2016, the Nike roster became six with the addition of England, who joined Nike back in 2013. Turkey returned but Netherland didn’t make it out of the qualifiers.
And now in 2021, except for Belgium, Russia and Italy, all teams that were with Nike from the previous EURO are now featured. Two more nations join the fray, they are Finland and Slovenia, making it nine teams for Nike. This representation is more than any other brand.
Euro 1996
Euro 2000
Euro 2004
Euro 2008
Euro 2012
Euro 2016
Euro 2020
Which is/are your favourite EURO kit(s) from Nike? Tell us in the comment.
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The Adidas Boca Juniors 26-27 away shirt draws direct inspiration from the club's memorable 06-07 away kit. It features a crisp white base complemented by dark navy vertical pinstripes. A solid white horizontal band breaks up the stripes across the chest to house the Betsson sponsor logo, while matching navy finishes detail the collar and sleeve cuffs.
Completing the retro feel, Adidas opts for its iconic Trefoil logo on the right chest alongside a classic embroidered CABJ crest. An anchor graphic is placed on the upper back neck, finishing off a timeless look that is expected to be released alongside a matching Originals collection in the coming weeks.
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The jersey is not available online but only at the club's physical store.
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The Nike Zamalek 26-27 home jersey is predominantly white and showcases a modern reinterpretation of the club's famous double red chest bands, finished with a dynamic pixelated graphic effect. Zamalek's shield crest sits centrally over the bands, accompanied by gold stars and a red Nike Swoosh on the right chest, while red and black side panels run down the flanks.
Marketed under the slogan "The Iron Shirt," the kit features a minimalist round crew-neck collar and includes a subtle archer emblem on the upper back. The 26-27 home shirt is now available through official club retail outlets ahead of the new campaign.
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The Real Avilés Industrial 2026-27 home shirt stays true to the club's identity with a white base and blue vertical stripes, modernized with subtle geometric tonal shading inside the stripes. Maroon trim on the round crew neck and sleeve cuffs adds contrast, matched by the red and maroon application of the front sponsor, player names, and numbers. Navy shorts and socks complete the kit.
The new Real Avilés Industrial 26-27 home jersey will be available for purchase starting September 9, 2026, coinciding with the grand opening of the club's new official store in the center of Avilés. The away kit is scheduled to go on sale slightly earlier, on September 2.
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Spanish club Racing Club Ferrol and Adidas have officially unveiled their new third kit for the 26-27 season.
The Adidas Racing Ferrol 26-27 third shirt features a bold blue and white checkered pattern across the front and back, directly inspired by the official flag of the city of Ferrol. Solid royal blue covers the sleeves and collar, while eye-catching fluorescent green accents appear on the Adidas Three Stripes along the shoulders and the chest logo.
Official Images: Atlético Madrid 26-27 Third Kit Leaked
We can leak official images of the Atlético Madrid 26-27 third kit. The Nike Atlético Madrid 26-27 third shirt is predominantly light grey (officially "Light Pumice") and features horizontal red and navy hoop stripes running across the torso, back, and sleeves.
