Some of the Longest & Most Iconic Kit Sponsoring Deals End

On June 30, 2021, many sponsorship deals in football run out. This also meant that some of the most iconic football kit sponsorship deals ever have ended.

Pirelli Inter Milan & Copenhagen Carlsberg Deal Ended On June 30, 2021

Two of the longest-ever main shirt sponsorship deals in top football ended on June 30. Inter's Pirelli deal and FC Copenhagen's Carlsberg deal.

Inter Milan had been sponsored by Pirelli since 1995-96, while FC Copenhagen has had the Carlsberg logo on the front since 2002.

Another deal that changed this season is the partnership between AS Monaco and Fedcom (active for the first time in 1999-2000). However, eToro only became the club's domestic main sponsor. Fedcom remains the club's Champion League sponsor for the 21-22 season.

AS Monaco 21-22 Home & Away Kits Released

Jul 1, 2021

Other deals that ended on June 30 are those between Manchester United and Chevrolet, AS Roma and Qatar Airways as well as Sevilla and Marathonbet.

A look at the 5 longest current deals in football reveals that the change of sponsorships of Inter and Copenhagen is quite massive news. They were the 2nd and 4th longest deals before.

5 Longest Main Shirt Sponsor Deals in Football

5. Rennes x Samsic (2006-present)

4. Arsenal x Emirates (2006-present)

3. Napoli x Lete (2005-present)

2. Bayern Munich x T-Mobile (2002-present)

1. Wolfsburg x Volkswagen (1991-present)

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