Some of the Longest & Most Iconic Kit Sponsoring Deals End
Jul 4, 2021, by Chris
On June 30, 2021, many sponsorship deals in football run out. This also meant that some of the most iconic football kit sponsorship deals ever have ended.
Pirelli Inter Milan & Copenhagen Carlsberg Deal Ended On June 30, 2021
Two of the longest-ever main shirt sponsorship deals in top football ended on June 30. Inter's Pirelli deal and FC Copenhagen's Carlsberg deal.
Fedcom remains Monaco's Champions League sponsor
Inter Milan had been sponsored by Pirelli since 1995-96, while FC Copenhagen has had the Carlsberg logo on the front since 2002.
Another deal that changed this season is the partnership between AS Monaco and Fedcom (active for the first time in 1999-2000). However, eToro only became the club's domestic main sponsor. Fedcom remains the club's Champion League sponsor for the 21-22 season.
Other deals that ended on June 30 are those between Manchester United and Chevrolet, AS Roma and Qatar Airways as well as Sevilla and Marathonbet.
Volkswagen's logo has been Wolfsburg's kits since 1991
A look at the 5 longest current deals in football reveals that the change of sponsorships of Inter and Copenhagen is quite massive news. They were the 2nd and 4th longest deals before.
5 Longest Main Shirt Sponsor Deals in Football
5. Rennes x Samsic (2006-present)
4. Arsenal x Emirates (2006-present)
3. Napoli x Lete (2005-present)
2. Bayern Munich x T-Mobile (2002-present)
1. Wolfsburg x Volkswagen (1991-present)
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Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.