Manchester City Reduces Stadium Capacity For Supersized Adboards
Aug 22, 2021, by Chris
English Premier League team Manchester City have a new supersized LED’ pitchside advertising system. For it, the club have reduced the capacity of its Etihad Stadium by around 1,100. Story via The Stadium Business.
Manchester City Completes Installation of Two-Tier Digital Adboard System
For the 2021-22 Premier League season, Manchester City installed a new two-tier digital display system in early 2021. The club now offers the "most commercially valuable pitchside media space in the Premier League".
The system feature two tiers of screens that can synchronize to act as one supersized pitchside presence.
City removed 1,100 seats
To carry out the upgrades, City removed seats on the front rows of the Etihad Stadium. Up to three rows were removed, reducing the stadium’s overall capacity by 1,100 to around 54,000.
Season ticket holders affected by the removal of the seats have been informed and offered a space elsewhere at the same price.
“As part of Manchester City’s ongoing development works to enhance the Etihad Stadium a second row of digital signage will be installed in the lower stadium bowl,” the club said in a statement reported by the MEN. “Regrettably, a small percentage of seats allocated to both season card holders and supporters who purchase on match by match basis will be removed".
Wolves, Bayern & other clubs also have two-tier adboards
City are not the first team with a supersized LED advertising system. Wolverhampton Wanderers were the first to install a double perimeter LED system at its Molineux stadium in 2018.
What do you think of Manchester City now having gigantic-looking LED ads? Should Premier League forbid? Comment below.
Tottenham Reveal Custom Embroidered "Sydney Special" Nameset by Rhapzo
During Tottenham Hotspur's pre-season tour in Australia, the North London club teamed up with custom embroidery artist Rhapzo to showcase a bespoke nameset for their 26-27 home kit. Unveiled at the club's pop-up venue, Spurs House in Sydney, the special design pays homage to iconic local landmarks while celebrating the team's visit down under.
The custom nameset features intricate white embroidered back numbers incorporating a stitched graphic of the famous Sydney Opera House near the base of each digit. A thin golden accent line runs through the core of the numbers to meet a mini Spurs cockerel crest, while the club's motto "to dare is to do" is delicately embroidered in cursive script underneath.
The player names above are rendered in white with a black border.
AVS Futebol 26-27 Away Kit Released
Portuguese Primeira Liga club AVS Futebol SAD has officially launched its new away kit for the 26-27 season, produced by Adidas.
The shirt is built around a vibrant yellow base and features red brushstroke-style graphics across the front - we have seen this design several times already, for example for Freiburg, San Marino and Yokohama F Marinos l.
Aston Villa 26-27 Away and Third Kits Leaked
grhaer9 has created renders of the Aston Villa 2026-27 away and third kits, with the help of AI and in cooperation with Opaleak.
The Aston Villa 26-27 away shirt features a black base with gold accents, highlighted by the classic Trefoil logo and a standalone lion crest. A repeating subtle pattern covers the body of the shirt, complemented by claret and white trim around the V-neck collar and sleeve cuffs.
The 26-27 third kit comes in a light blue colorway paired with claret detailing on the round collar, sleeve cuffs, and shoulder stripes. Its defining feature is a detailed swirling graphic pattern across the fabric, which draws inspiration from the historic entrance gates at Villa Park.
Arsenal 26-27 Third Kit Set to Launch 3 August
As per our information, the Arsenal 2026-2027 third kit will be launched on Monday, 3 August 2026.
FSV Frankfurt 26-27 Home Kit Released
German Regionalliga Südwest club FSV Frankfurt and kit supplier Erima have officially launched the team's new home kit for the 26-27 season. The release comes shortly after the presentation of the club's new away uniform in mid-July.
The Erima FSV Frankfurt 26-27 home jersey brings back a bold look in the traditional black and blue club colors, utilizing wide horizontal hoops across the front torso. White panels along the sides and shoulders add contrast, alongside subtle white accents on the collar rim and sleeve trims. Main sponsor Ludwig Hofmann is printed in white across the chest, complemented by the club crest on the left chest and white Erima branding.
Black shorts and black socks complete the new Erima FSV Frankfurt 26-27 home uniform, which is now officially available for purchase through the club's online store.
No Adidas Logo: Charly Mexico U23 Kits Released
Mexico's U23 squad has received brand-new Charly kits ahead of their campaign at the 2026 Central American and Caribbean Games (Juegos Centroamericanos y del Caribe).
Fans expecting to see the customary Adidas three stripes on El Tri's youth delegation might be caught off guard, but there is a distinct structural reason behind the supplier swap for this tournament.
While the main national team and the Mexican Football Federation (FMF) are sponsored by Adidas, multi-sport events within the Olympic cycle fall directly under the governance of the Comité Olímpico Mexicano (COM). Domestic sportswear brand Charly holds the official apparel rights for all athletes representing the Mexican Olympic Committee through the 2028 Los Angeles Games, resulting in the U23 football squad dressing in Charly uniforms for these games.
The new Mexico U23 2026 home jersey features a deep green base highlighted by subtle tonal vertical stripes running down the front. The design is finished with a traditional polo collar and sleeve cuffs trimmed in red and dark green accents. Instead of the FMF crest, the chest displays the official Mexican Olympic Committee logo alongside Charly's emblem, paired with green shorts and white socks.