Manchester City Reduces Stadium Capacity For Supersized Adboards
Aug 22, 2021, by Chris
English Premier League team Manchester City have a new supersized LED’ pitchside advertising system. For it, the club have reduced the capacity of its Etihad Stadium by around 1,100. Story via The Stadium Business.
Manchester City Completes Installation of Two-Tier Digital Adboard System
For the 2021-22 Premier League season, Manchester City installed a new two-tier digital display system in early 2021. The club now offers the "most commercially valuable pitchside media space in the Premier League".
The system feature two tiers of screens that can synchronize to act as one supersized pitchside presence.
City removed 1,100 seats
To carry out the upgrades, City removed seats on the front rows of the Etihad Stadium. Up to three rows were removed, reducing the stadium’s overall capacity by 1,100 to around 54,000.
Season ticket holders affected by the removal of the seats have been informed and offered a space elsewhere at the same price.
“As part of Manchester City’s ongoing development works to enhance the Etihad Stadium a second row of digital signage will be installed in the lower stadium bowl,” the club said in a statement reported by the MEN. “Regrettably, a small percentage of seats allocated to both season card holders and supporters who purchase on match by match basis will be removed".
Wolves, Bayern & other clubs also have two-tier adboards
City are not the first team with a supersized LED advertising system. Wolverhampton Wanderers were the first to install a double perimeter LED system at its Molineux stadium in 2018.
What do you think of Manchester City now having gigantic-looking LED ads? Should Premier League forbid? Comment below.
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Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.