Napoli Announce Amazon Sleeve Sponsor Deal
Aug 22, 2021, by Chris
Confirming the previous speculation, SSC Napoli today announced a sleeve sponsorship deal with Amazon. SSC Napoli will debut the Amazon logo on its sleeve in their Serie A opener against Venezia this evening.
The deal is worth 2 million Euro / season
It is the first time ever that SSC Napoli has a sleeve sponsor.
Since 2018, Napoli already has had a first-of-its-kind deal with Amazon that saw the Amazon website featuring an official SSC Napoli e-store.
Amazon Becomes SSC Napoli Sleeve Sponsor For Two Years - Until 2022-2023 Season
According to Calcio e Finanza, the agreement with Amazon has a base value of about two million per year, to then grow over the following seasons.
As sleeve sponsors are also allowed in UEFA competitions since this season, the Amazon logo will also feature in the Europa League.
SSC Napoli president Aurelio De Laurentiis has already begun a collaboration with Amazon in Los Angeles and London in the field of television production.
De Laurentiis said: "It is a great pleasure for us to announce such a prestigious partnership with a brand of excellence and global stature. With Amazon we have worked in complete harmony from day one, building a solid relationship and an entrepreneurial partnership that can be extended in a profitable and happy over time, aiming at common goals."
"At Amazon, we always listen to our customers and strive to offer them the best selection and service possible and we know that many of them are soccer fans," confirms Maria Giulia Biguzzi, senior business manager Fans 360 at Amazon. "SSC Napoli was the first football club to take part in the Fans 360 project, offering fans, both Italian and international, a fast and convenient way to purchase official SSC Napoli merchandise."
The Amazon logo matches the colors of the kits, in contrast to Lete's unpopular red logo-
Share your thoughts in the comments below.
Austria Lustenau Release Special-Edition 26-27 "Vintage" Kit
Austrian club SC Austria Lustenau has unveiled a special-edition jersey, dubbed the "Vintage" kit, created in collaboration with Italian brand Erreà. The limited-edition shirt was launched for the friendly match against German giants FC Schalke 04 at the Sun Minimeal Arena.
The Erreà Austria Lustenau 26-27 "Vintage" jersey comes in an off-white cream base adorned with a subtle all-over floral damask pattern. It is complemented by a dark green polo collar with dual gold pinstripes, an aesthetic echoed on the matching ribbed sleeve cuffs. To complete the clean retro look, the club crest, Erreà chest logo, and Sun Minimeal front sponsor are all rendered in monochrome dark green.
On the back, the retro styling continues with an elegant serif typeface in green for the player names and squad numbers. The release represents another custom design from Erreà in their first season outfitting the Austrian side, after taking over the club's technical contract ahead of the 26-27 campaign.
Betting Ban: Brazilian Club Vila Nova Announce BYD Main Shirt Sponsor Deal
Brazilian club Vila Nova FC has officially announced Chinese electric vehicle giant BYD as its new primary front-of-shirt sponsor. Described by the club as the largest commercial partnership in its history, the agreement places the BYD logo prominently on the chest of the team's Volt Sport kits through the end of 2026, with an option to extend into 2027.
The sponsorship is executed in collaboration with Saga, an authorized dealership network representing BYD in Brazil, whose small logo appears directly underneath the main BYD mark. The automotive manufacturer replaces previous shirt sponsor Bet da Sorte, following a wave of regulatory restrictions on betting companies operating in Brazilian football.
Currently fighting at the top of the Campeonato Brasileiro Série B table and chasing promotion to the top flight, Vila Nova is set to debut the redesigned shirts immediately. The landmark agreement secures vital financial stability for the club's promotion push while expanding BYD's growing footprint across South American football.
Legia Warsaw Release First Adidas Originals Collection in Decades
Legia Warsaw and Adidas have officially launched an all-new Originals lifestyle collection, marking the club's first dedicated project under the iconic Trefoil banner in decades. The retro-infused streetwear range draws heavily on vintage terrace fashion and archival sportswear aesthetics.
Rendered in Legia's traditional palette of green, white, and black, the drop includes classic full-zip track jackets, hoodies, track pants, and t-shirts. Every piece is detailed with Adidas' signature Trefoil logo and prominent Three Stripes down the sleeves and legs. Fans are also treated to two distinct badge options across the garments, with items arriving with either the club's modern crest or the iconic circular 'eLka' emblem.
The Adidas Originals Legia Warsaw collection is available now through the club's official online fan store and selected physical locations. Prices range from 259 PLN for t-shirts to 419 PLN (60-95 EUR) for the full-zip track tops.
