PSG to Have New Main Sponsor From 2022-23 Season?

Sep 5, 2021

by Chris

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PSG's deal with Accor Live Limitless could end after the current 2021-22 season, leaked images suggest.

ALL (Accor Live Limitless) has been Paris Saint-Germain's main sponsor since the 2019-20 season. The hotel group replaced Emirates, which had sponsored PSG since 2006. According to the sports daily "L'Equipe", the company pays 50 million euros per season to the club.

The hotel group did not fully rescue from COVID-19

AccorHotels is a French group and one of the most recognized and important worldwide. It has 25 different brands such as Novotel or Ibis, and more than 4,900 hotels in 110 countries in total. The company's share hit rock bottom after COVID-19 and did not fully rescue yet.

Jordan PSG 22-23 Pre-Match Jersey

The latest leaked images of Paris Saint-Germain's Jordan 2022-23 pre-match jersey (August 20) do not feature the Accor Live Limitless logo but just a "Sponsor" placeholder on the front and the back. Previous 22-23 leaks did feature the ALL logos.

PSG did never communicate the precise length of the arrangement

Usually, this is a cleat assignment that PSG's deal with ALL will end in 2022. For example, leaked images of Chelsea's 21-22 training range also did have a Sponsor placeholder before the club announced a deal with Trivago.

When PSG announced ALL (Accor Live Limitless) as main sponsor in early 2019, the club did not communicate the precise length of the arrangement.

Do you think PSG will get a new main sponsor from the 2022-2023 season? Will they make more money with Messi under contract? Share your thoughts below.