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Why UEFA Forced Inter Milan To Change Snake Of 21-22 Nike Away Kit

Inter Milan had to modify their 2021-2022 away kit to apply with the official UEFA Equipment Regulations. Let us find out which rule it had broken.

UEFA Equipment Regulations Ban Pictorial Patterns

Inter's original snake design did certainly not apply with Article 8.08 of the official UEFA Equipment Regulations. Article 8.08 says that "a pattern must be non-pictorial, e.g. it must not contain any images, illustrations or any other symbols (any pattern that does not satisfy this requirement will be considered as a decorative element".

UEFA Equipment Regulations, Article 8.08: The choice of pattern is unrestricted with the following exceptions (to be assessed at the sole discretion of the UEFA administration):

the pattern must be non-pictorial, e.g. it must not contain any images, illustrations or any other symbols (any pattern that does not satisfy this requirement will be considered as a decorative element)

To apply with the official UEFA Equipment Regulations, Nike changed the colors of the snake to an almost invisible light grey.

The snake pattern of the home kit is compliant with UEFA Equipment Regulations
Embed from Getty Images

The snake design of the home kit is compliant with UEFA Equipment Regulations as it is non-pictorial.

In 2011, Inter removed the snake's head

In 2011, Inter was allowed to keep the snake design in the Champions League but had to remove the head of the snake to apply with UEFA Equipment Regulations.

Should UEFA loosen their Equipment Regulations? Comment below.

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They introduce designs based on teamwear but nicely customised by the team.

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Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.

According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."

The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.

The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.

While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.

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