Nike Have Changed Their Football (Boot) Strategy
Oct 26, 2021, by Chris
If you have followed the season and have had an eye on the player's boots, you surely have noticed that most Nike players have been wearing the same boot since the start of the campaign. This is no accident but planned by Nike as part of their new strategy in soccer.
Nike Have Reduced Numbers of Football Boot Colorways & Releases
Just 10 years ago, in the 2011-12, Cristiano Ronaldo and many other players did wear around eight different boots during a season. For CR7, seven of his boots were regular releases, while one was a signature edition.
Nike did release new colorways every month some years ago
In fact, the maximum of football boots was released around 2016. In the second half of 2016, Nike did release nine colorways for the "Hypervenom 2.5" alone - a new paint job every three weeks.
In the 2021-22 season so far, Nike have only released one main boot collection - the Motivation Pack. It has been worn by Nike players since the start of the season.
Haaland and many other Nike players have been wearing the same boots in every match of the 21-22 season so far
For Nike, this means they do not have to send new boots to their players every month. For players, it means that they do not have to break into new shoes every 6 weeks.
Nike are still releasing some special releases but not far as many as in the mid-2010s. The Swoosh also completely ditched the Women's boot colorways that came out up to four times a year.
We expect Nike's second "main pack" to be the "Recharge Collection" that will be released in November 2021. In total, Nike will bring out three or four main collections in the 2021-22 season.
Adidas' strategy is to release around 4 main packs per season as well as special packs that are worn by select star players. Puma's strategy is similar as Adidas'.
We see more kit releases than in the past
Meanwhile, all brands are releasing more football kits and other football gear related items than before. PSG is getting four kits every year (and many other Nike teams 4th kits), Adidas are releasing special-edition kits for all the big teams (Humanrace, Teamgeist) and Puma are doing so as well (BALR, Street Soccer, King).
Nike have "lost" many famous footballers
Nike have also not extended the contacts with many (expensive) players, rounding off their new strategy in football. The latest one seems to be Jorginho.
Good or bad? What do you think of players wearing the same colorway for more than one or two month again? Do you think the trend toward more and more football kits will stop? Comment below, check out more boot stats on Football Boots DB and boot leaks and releases in the Boot Calendar.
Purple Real Madrid 26-27 Originals Collection Leaked
A brand new lifestyle collection from Real Madrid and Adidas have been leaked via online stores, giving a full look onto its purple Originals tracksuit.
The design of the jacket is identical to away anthem jacket range from the German brand this season, featuring a white horizontal band with a yellow/orange trim. Both logos are displayed in monochrome white, match with the shoulder three-stripes. The full tracksuit is expected to be used as pre-match outfit or anthem jacket, depending the club's own intention.
What do you think of the new Real Madrid 26-27 Originals collection? Let us know in the comments below.
Adidas Argentina Messi 'Farewell' 2026 Kit Leaked - Coming Soon
@EldenMonitors has leaked the launch images of the special Adidas Argentina Messi “Farewell” 2026 jersey, which is set to be released soon.
Novara 26-27 Third Kit Released
Italian Serie C side Novara FC and technical partner Erreà have officially released the club's new third kit for the 26-27 season. Following the release of their traditional azzurro home strip earlier in the summer, the new third shirt delivers a stealthy, understated alternative aesthetic for the current campaign.
The Erreà Novara 26-27 third jersey is built on a solid black base and adopts a full monochrome palette. Instead of the standard club crest, the chest features Novara's historic crossed shield rendered in clean white embroidery. Erreà's logos on the right chest and shoulders, alongside long-time front-of-shirt sponsor Igor Gorgonzola and secondary partners Cristanini Viaggi and Intesa Pour Homme, are similarly applied in monochrome white.
Completing the strip, matching black shorts and black socks with white accents and crest detailing round off the uniform for the 26-27 Serie C campaign.
RB Linense 26-27 Away Kit Released
Spanish Tercera Federación side Real Balompédica Linense, popularly known as La Balona, has officially unveiled its new away kit for the 26-27 season. Produced by long-term technical partner Hummel, the new strip follows the release of the club's classic striped home kit earlier this summer.
Presented under the slogan "Segunda Piel" (Second Skin), the Hummel RB Linense 26-27 away jersey combines a deep navy base with rich gold detailing. Across the front, the shirt features tonal diagonal sashes that create a dynamic textured look. Gold accents appear on the V-neck collar, the sleeve cuffs, and Hummel's trademark shoulder chevrons, which are matched by a monochrome metallic gold club crest and Lotus chest sponsor.
The new away uniform is completed by matching navy and gold shorts and socks. The RB Linense 26-27 away shirt is already available for purchase through the club's official offices.
US Amal Tiznit 26-27 Home Kit Released
Moroccan club US Amal Tiznit have officially unveiled their new home kit for the 26-27 campaign, manufactured by domestic sportswear brand Bang Sports. The launch arrives during a historic chapter for the side, having achieved back-to-back promotions to compete in Morocco's top flight, the Botola Pro, for the first time in club history.
The Bang Sports Amal Tiznit 2026-27 home jersey is centered around the club's traditional sky blue colorway, decorated with intricate Moroccan geometric patterns across the entire front. Gold accents line the V-neck collar, while white side panels and sleeve trim bring contrast to the shirt. On the reverse, the kit adopts tonal vertical pinstripes alongside clean white player names and squad numbering.
Several sponsor marks are placed across the chest, sleeves, and lower back, complemented by Bang Sports branding and an authentic licensed patch near the hem. The new strip will be worn throughout US Amal Tiznit's debut season in the Moroccan top flight.