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UEFA Euro 2024 Logo Launched

The new UEFA EURO 2024 logo was unveiled with a spectacular light show at the Olympiastadion in Berlin this evening. The tournament will be held across ten cities in Germany in under three years' time.

The slogan of the EURO 2024 is 'United by Football. Vereint im Herzen Europas' - "Vereint im Herzen Europas" translates to "United in the heart of Europe".

The creative agency VMLY&R Branding from Lisbon, Portugal, designed and developed the brand

UEFA EURO 2024 Logo

The tournament logo is derived from UEFA's 55 member associations' flags and their colours, which assemble in various combinations, reflecting the shape of the Olympiastadion roof. The famous Henri Delaunay Cup features at the centre of the logo, while the 24 coloured slices around the trophy represent the 24 participating teams of EURO.

According to UEFA, "the brand promotes a EURO where everyone feels welcome and diversity is celebrated".

The brand is the result of extensive collaboration between UEFA, the DFB and the ten host cities, which started in September 2018, when the host association was announced. The creative agency VMLY&R Branding from Lisbon, Portugal, designed and developed the brand.

UEFA President, Aleksander Čeferin, said: "It is great to see the logo of UEFA EURO 2024 come to life at the iconic Olympiastadion. From now on, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities: a EURO which is truly for everyone. For one month, we will be united by football in the heart of Europe."

'United by Football. Vereint im Herzen Europas'

UEFA EURO 2024 tournament director, Philipp Lahm, said: "EURO 2024 will be a EURO for all and we look forward to welcoming fans from across Europe and the world to Germany in the summer of 2024 to celebrate a great football party together. The logo and brand identity for the tournament convey this message perfectly."

The 51 matches of UEFA EURO 2024 will be held across ten host venues in Germany in June and July 2024. The full match schedule will be confirmed in early 2022.

UEFA Euro Logo History

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