Adidas to Change Logo - New Brand Strategy With 3 Categories

On Sunday, we leaked that Adidas will use a new logo on their kits from the 2022 World Cup. Now we can reveal more about Adidas' new logo, which is indeed part of a wider strategy of the Three Stripes brand. Introducing Adidas 2025 "Own The Game".



Adidas Own The Game 2025 Strategy - 3 Categories Instead Of 2



The change is part of the Adidas' 2025 ‘Own The Game’ strategy, which was presented to investors in March 2021.


All Adidas kits will feature the new logo from late 2022

According to the brand, there was a gap in the brand's lifestyle offering - only the very classic Adidas Originals and Adidas Sport but nothing in between.

Adidas Performance, Adidas Sportswear & Adidas Originals - New Adidas Line-Up




From late 2022 and the 2022 World Cup, there are three different Adidas lines - Adidas Performance, Adidas Sportswear, and Adidas Originals.

Adidas Performance




The new Adidas logo (without the adidas text) is set to be used for all Adidas Performance items - Kits, training jerseys, shorts, socks, and other performance items.

Adidas Sportswear




The "old" Adidas (with the adidas text) will be used for a new ‘Sportswear’ line of lifestyle products. We expect Adidas anthem jackets and other of-pitch stuff to feature the "old" logo.

Adidas Originals




The Adidas Originals logo will exclusively represent iconic cultural products from the Adidas archive. For football, we will see it for re-releases (such as the recent Arsenal 93-95 collection).



Adidas to Change Logo For Kits

Here's How the New Adidas Logo Will Look Like on Kits

What do you think of Adidas' new line-up? Do you look forward to seeing the first leaked Adidas products with the new logo? Comment below.
Latest