Adidas to Change Logo
Update: Adidas have opened a new "sustainability" store in Tokyu Plaza Omotesando Harajuku, Japan, on January 22, 2022. The store already features the new Adidas logo without the adidas text. We expect the new Adidas logo to be launched officially on September 1, 2022.
The new Adidas 'Performance' logo becomes the main logo of the brand
What is particularly interesting is that Adidas seem to use the new "Performance" logo as their main new logo. We expect that Adidas will exchange the old logo in most of their existing stores when it is launched.
The new sustainable Adidas store is Japan's first store with Adidas' sneaker cleaning service "SNEAKER SERVICE". Other features of the store are free water supply spots and original bottle sales areas.
15 December 2021: New Adidas Logo - Adidas' New Brand Strategy With 3 Categories
On Sunday, we leaked that Adidas will use a new logo on their kits from the 2022 World Cup. Now we can reveal more about Adidas' new logo, which is indeed part of a wider strategy of the Three Stripes brand. Introducing Adidas 2025 "Own The Game".
Adidas Own The Game 2025 Strategy - 3 Categories Instead Of 2
The change is part of the Adidas' 2025 ‘Own The Game’ strategy, which was presented to investors in March 2021.
All Adidas kits will feature the new logo from late 2022
According to the brand, there was a gap in the brand's lifestyle offering - only the very classic Adidas Originals and Adidas Sport but nothing in between.
Adidas Performance, Adidas Sportswear & Adidas Originals - New Adidas Line-Up
From late 2022 and the 2022 World Cup, there are three different Adidas lines - Adidas Performance, Adidas Sportswear, and Adidas Originals.
Adidas Performance
The new Adidas logo (without the adidas text) is set to be used for all Adidas Performance items - Kits, training jerseys, shorts, socks, and other performance items.
Adidas Sportswear
The "old" Adidas (with the adidas text) will be used for a new ‘Sportswear’ line of lifestyle products. We expect Adidas anthem jackets and other of-pitch stuff to feature the "old" logo.
Adidas Originals
The Adidas Originals logo will exclusively represent iconic cultural products from the Adidas archive. For football, we will see it for re-releases (such as the recent Arsenal 93-95 collection).
What do you think of Adidas' new line-up? Do you look forward to seeing the first leaked Adidas products with the new logo? Comment below.
FC Barcelona 26-27 Home Kit Leaked - 6 New Real Images
5 new images of the Barcelona 26-27 home kit were shared by Barcelona shirt collector @memorabilia1899. Footy Headlines just a few hours before leaked 6 new real pictures of the Nike Barcelona 26-27 home kit.
The FC Barcelona 26-27 home kit features a unique design with three shades of red and three shades of blue in each stripe, paying tribute to the renovated Camp Nou's exterior.
Adidas 2026 World Cup Final Ball Leaked - New Images
Thanks to football collector Christopher Carrera, we have new images of the Adidas Trionda 2026 World Cup final soccer ball.
South Africa Debut Silver Adidas Climacool Cooling Jacket At 2026 World Cup
South Africa debuted the new Adidas Climacool cooling jacket in a striking silver colorway at the 2026 World Cup. The look evoked memories of spacesuits.
The Adidas Climacool system is engineered specifically to lower core body temperature and improve heat tolerance in hot and humid conditions - exactly the kind of environment teams face at a summer World Cup in the USA and Mexico. The system consists of three components: a cooling vest, jacket and overshoe, with the vest worn over the player's jersey containing a specialised gel that is frozen before use and slowly thaws to keep players cool as they prepare to take the pitch.
FIFA Orders Egypt to Remove 7 Stars From 2026 World Cup Kit And Change Numbers Color
FIFA has instructed the Egyptian Football Association to remove the seven stars from their 2026 World Cup kit. The stars, which represent Egypt's record seven Africa Cup of Nations victories, violate FIFA's strict equipment regulations for the tournament. Under these rules, stars displayed on national team jerseys at the World Cup are exclusively reserved for nations that have won the FIFA World Cup.
In addition to the removal of the stars, FIFA has directed Egypt to change the color of the player names and numbers on their shirts. The original design featured gold lettering, which FIFA deemed insufficient for broadcast visibility, requiring the team to switch to white text instead.
Brazil Did Not Leave Enough Space for FIFA 2026 World Cup 'Debut' Patch
The 2026 FIFA World Cup has introduced a highly detailed new system of sleeve badges, including a special "DEBUT" patch for players making their very first appearance in the tournament. However, on-pitch visuals of Brazil have revealed a glaring spatial issue: the Brazilian kit men did not leave enough space for it.
As seen on players like Danilo during their opening fixtures, the "DEBUT" patch has to be crammed awkwardly against the bottom stitching - the World Cup badge has been placed too low.
Brazil's kit managers apparently ignored the official application guidelines provided by badge manufacturer Avery Dennison. According to the leaked application manual, kits must have 55mm free under the regular badge for the debut patch - 20mm for the debut badge, plus spacing of 15mm (top) and 20 mm (bottom).
