Adidas to Change Logo
Jan 30, 2022, by Chris
Update: Adidas have opened a new "sustainability" store in Tokyu Plaza Omotesando Harajuku, Japan, on January 22, 2022. The store already features the new Adidas logo without the adidas text. We expect the new Adidas logo to be launched officially on September 1, 2022.
The new Adidas 'Performance' logo becomes the main logo of the brand
What is particularly interesting is that Adidas seem to use the new "Performance" logo as their main new logo. We expect that Adidas will exchange the old logo in most of their existing stores when it is launched.
The new sustainable Adidas store is Japan's first store with Adidas' sneaker cleaning service "SNEAKER SERVICE". Other features of the store are free water supply spots and original bottle sales areas.
15 December 2021: New Adidas Logo - Adidas' New Brand Strategy With 3 Categories
On Sunday, we leaked that Adidas will use a new logo on their kits from the 2022 World Cup. Now we can reveal more about Adidas' new logo, which is indeed part of a wider strategy of the Three Stripes brand. Introducing Adidas 2025 "Own The Game".
Adidas Own The Game 2025 Strategy - 3 Categories Instead Of 2
The change is part of the Adidas' 2025 ‘Own The Game’ strategy, which was presented to investors in March 2021.
All Adidas kits will feature the new logo from late 2022
According to the brand, there was a gap in the brand's lifestyle offering - only the very classic Adidas Originals and Adidas Sport but nothing in between.
Adidas Performance, Adidas Sportswear & Adidas Originals - New Adidas Line-Up
From late 2022 and the 2022 World Cup, there are three different Adidas lines - Adidas Performance, Adidas Sportswear, and Adidas Originals.
Adidas Performance
The new Adidas logo (without the adidas text) is set to be used for all Adidas Performance items - Kits, training jerseys, shorts, socks, and other performance items.
Adidas Sportswear
The "old" Adidas (with the adidas text) will be used for a new ‘Sportswear’ line of lifestyle products. We expect Adidas anthem jackets and other of-pitch stuff to feature the "old" logo.
Adidas Originals
The Adidas Originals logo will exclusively represent iconic cultural products from the Adidas archive. For football, we will see it for re-releases (such as the recent Arsenal 93-95 collection).
What do you think of Adidas' new line-up? Do you look forward to seeing the first leaked Adidas products with the new logo? Comment below.
Footy Headlines Is Back on Instagram
Footy Headlines has officially returned to Instagram with a brand new account, @footyheadlinesoff. The comeback brings the site's football kit leaks, boot news, and gear coverage back to the platform.
You can follow the new official account on Instagram now via @footyheadlinesoff to keep track of all upcoming kit leaks and shirt releases.
Alianza Lima 2026 Third Kit Released - Traditional Purple 'Blanquimorada'
Peruvian giants Club Alianza Lima and Nike have officially unveiled the club's new 2026 third jersey. Continuing a revered tradition spanning over 55 years, the kit embraces the traditional purple palette in honor of the Señor de los Milagros (Lord of Miracles), which the team will wear during the upcoming October festivities.
The Nike Alianza Lima 2026 third shirt features a deep purple base paired with lighter lilac accents on the round collar, shoulder panels, and sleeve cuffs. Bright gold detailing highlights both the Nike Swoosh and the club crest, complemented by subtle pink accents along the side panels and an inner collar inscription celebrating the club's identity.
The new purple kit will make its official on-pitch debut on October 11, 2026, when Alianza Lima travel to face Cusco FC in Liga 1 action. It is already available for purchase via Nike Peru and Marathon Sports in men's, women's, and children's versions.
AS Roma 26-27 Lifestyle Jacket Revealed - 1994 Design Inspired
The new Adidas AS Roma 1994 retro jacket have been unveiled via the brand's online store. The design is inspired by the 1994 World Cup template, famously worn by Germany, which is given to various Adidas teams.
As for Giallorossi, the jacket uses the club's famous red and yellow colorway, combined with darker diamond pattern up top. It is expected to be worn by the players before games or during walkouts.
FC Annecy 26-27 Away Kit Released
Ligue 2 outfit FC Annecy and technical sponsor Adidas have officially launched the club's new away jersey for the 26-27 season. Completing the team's set following the earlier arrivals of their home and third shirts, the new alternate look delivers a timeless and elegant aesthetic.
The Adidas FC Annecy 26-27 away shirt is built around a crisp white base, highlighted by a sharp red polo collar. Deep red detailing continues onto the shoulders with the brand's signature three stripes, as well as the Adidas logo on the chest and Annecy's stylized gothic 'A' crest. The club's various sponsor logos, headlined by shipping company MSC alongside regional partners E.Leclerc Annecy, Teamwork, and Haute-Savoie le Département, are also rendered in matching red tones.
The new strip is completed with white shorts and socks, and is set to be worn across their 26-27 Ligue 2 campaign.