Adidas to Change Logo
Jan 30, 2022, by Chris
Update: Adidas have opened a new "sustainability" store in Tokyu Plaza Omotesando Harajuku, Japan, on January 22, 2022. The store already features the new Adidas logo without the adidas text. We expect the new Adidas logo to be launched officially on September 1, 2022.
The new Adidas 'Performance' logo becomes the main logo of the brand
What is particularly interesting is that Adidas seem to use the new "Performance" logo as their main new logo. We expect that Adidas will exchange the old logo in most of their existing stores when it is launched.
The new sustainable Adidas store is Japan's first store with Adidas' sneaker cleaning service "SNEAKER SERVICE". Other features of the store are free water supply spots and original bottle sales areas.
15 December 2021: New Adidas Logo - Adidas' New Brand Strategy With 3 Categories
On Sunday, we leaked that Adidas will use a new logo on their kits from the 2022 World Cup. Now we can reveal more about Adidas' new logo, which is indeed part of a wider strategy of the Three Stripes brand. Introducing Adidas 2025 "Own The Game".
Adidas Own The Game 2025 Strategy - 3 Categories Instead Of 2
The change is part of the Adidas' 2025 ‘Own The Game’ strategy, which was presented to investors in March 2021.
All Adidas kits will feature the new logo from late 2022
According to the brand, there was a gap in the brand's lifestyle offering - only the very classic Adidas Originals and Adidas Sport but nothing in between.
Adidas Performance, Adidas Sportswear & Adidas Originals - New Adidas Line-Up
From late 2022 and the 2022 World Cup, there are three different Adidas lines - Adidas Performance, Adidas Sportswear, and Adidas Originals.
Adidas Performance
The new Adidas logo (without the adidas text) is set to be used for all Adidas Performance items - Kits, training jerseys, shorts, socks, and other performance items.
Adidas Sportswear
The "old" Adidas (with the adidas text) will be used for a new ‘Sportswear’ line of lifestyle products. We expect Adidas anthem jackets and other of-pitch stuff to feature the "old" logo.
Adidas Originals
The Adidas Originals logo will exclusively represent iconic cultural products from the Adidas archive. For football, we will see it for re-releases (such as the recent Arsenal 93-95 collection).
What do you think of Adidas' new line-up? Do you look forward to seeing the first leaked Adidas products with the new logo? Comment below.
Nike Air Max Joga Bonito Neon Shoes Released - Mercurial R9 Meets Air Max 95
Nike has expanded its football-inspired lifestyle footwear lineup with the release of the Air Max Joga Bonito in an iconic Neon colorway. Merging two legendary eras of Nike history, the hybrid sneaker fuses the sleek upper design of Ronaldo Nazario's famous 1998 Mercurial R9 boot with the sole unit and visible cushioning of the classic Air Max 95.
The shoe features a layered synthetic upper rendered in graphite and dark grey tones, framed by light grey piping and black mudguards. Vibrant Neon Yellow accents adorn the mini Swoosh, tongue logo, heel details, and visible Air cushioning units in both the forefoot and heel, creating a look that directly pays tribute to the original 1995 running classic.
Carrying style code IO1753-003, the Nike Air Max Joga Bonito Neon officially releases on August 1, 2026, for a retail price of $180 USD. The sneaker will be available through Nike.com and select global Nike Sportswear retailers.
Real Madrid Debut 26-27 Home Kit
Real Madrid gave an on-pitch debut to their 26-27 home kit during a closed-doors pre-season training match against CD Leganés at Real Madrid City on July 28, 2026. Designed by Adidas, the uniform features the classic white base accented by dark green collar and cuff trim along with pink Three Stripes on the shoulders. With the friendly held behind closed doors and unbroadcast, photos from Valdebebas provided supporters with their first look at the 26-27 home strip worn in match action.
Chilean League Kit Rules Could Force Colo-Colo Signing Vozinha to Drop Famous Nickname
Cabo Verde goalkeeper Vozinha, who recently reached an agreement to join Chilean giants Colo-Colo following his standout performances at the 2026 World Cup, is facing an unexpected jersey regulation issue. According to official regulations enforced by the National Professional Football Association of Chile (ANFP), players are strictly forbidden from displaying nicknames on the back of their match shirts.
Under current league kit rules, players are only permitted to wear their official paternal or maternal surnames, optionally accompanied by a first initial. For the 40-year-old goalkeeper—whose full legal name is Josimar José Évora Dias—this mandate means his shirt would be restricted to reading Évora, Dias, or Évora Dias instead of the famous Vozinha name he has worn throughout his career.
Because the Vozinha name gained widespread global recognition during the tournament, Colo-Colo is concerned about the negative impact on shirt sales and marketing. The club has officially submitted a request to the ANFP seeking a special exemption, hoping to allow the goalkeeper to keep his familiar nickname on his official match kits.
Calvin Harris Debuts Adidas Liverpool 26-27 Away Kit On Stage in Ibiza
Global music icon and dedicated Liverpool supporter Calvin Harris provided fans with an unexpected early look at the club's new Adidas 26-27 away kit. During his headline DJ set at Ushuaïa Ibiza, Harris took to the stage wearing the jersey, giving the public a live glimpse at the retro-inspired design.
The 26-27 away jersey features a clean white base with red and grey detailing, drawing direct inspiration from Liverpool's away strips of the mid-1980s.