Sheffield Wednesday Advertise for a Non-Existing Energy Drink
Dec 10, 2021, by Chris
English League One club Sheffield Wednesday are not having the usual shirt sponsors... Thanks to @The_Kitsman for the heads-up.
Sheffield Wednesday Sponsors Deeply Connected to Thai Owner Chansiri
Sheffield Wednesday are advertising for an Elev8 Energy Drink on their away kit. However, that Energy Drink does actually not exist in real life. They have had an inactive Twitter account since 2017.
Sheffield's kits were made by "Elev8" until this season
Indeed, Elev8 Energy Drink are a company with close relations to their Thai club owner Dejphon Chansiri. Founded in 2017 and registered at Hillsbrough, it appears the only reason for the existence of the company to get money for Sheffield Wednesday.
On their home kit, Sheffield Wednesday 'advertise' for their owner Dejphon Chansiri. The kit features the lettering Chansiri in gold on the front.
Until last season, Sheffield Wednesday's kits were not made by a usual supplier but by Elev8.
The sole reason for having these "sponsors" appears to be to get money in for the club. However, while some may think that it would be forbidden by the Financial Fair Play rules of the English Football League, it is not, as investigated by The Guardian.
The deals are compliant with the Financial Fair Play Rules of EFL
The English Football League say that the deals are “fair value”. In 2017-2018, revenues from three sponsorships connected to Chansiri were £1.27m (main kit sponsor, kit manufacturer, and scoreboard sponsor).
Sheffield are selling their kits without sponsor logos in their store.
What do you think of Sheffield Wednesday advertising for a non-existing energy drink? Comment below.
Hamburger SV Adidas Samba Sneakers Released
Hamburger SV has launched a club-branded edition of the iconic Samba sneakers. Announced via the club's social media channels, the new Adidas Originals Samba HSV features a bespoke colorway that reflects the team's signature identity, offering fans a classic lifestyle footwear option. The sneakers are available for purchase immediately through the official HSV online store.
Barcelona Use Two Different Fonts for 26-27 Home and Away Kits
Along with their new 26-27 home and away kits, Barcelona has launched two brand-new font styles to replace the iconic "Barcelona Play" typography, which had been in use since the 19-20 season. Interestingly, both new designs feature Serif fonts - a style never before seen on official Barça shirts.
For the home kit, the font features fine curves inspired by the famous Catalan architect Antoni Gaudí, the visionary behind many of Barcelona's iconic landmarks.
For the away kit, the font takes on a cleaner, simpler serif shape in a gold tone that stands out against the kit's background color.
Barcelona will have a Kappa 1992-inspired font for the third kit, expected to be released soon.
Big thanks to @jerseystory_vn for the graphic.
Eastleigh 26-27 Home Kit Released
National League side Eastleigh have unveiled their new home kit, made by Errea and to be worn in the upcoming 2026-27 campaign.
The kitcelebrates the club's 80th anniversary, featuring a ‘EFC 1946’ pattern throughout the design. The return of the iconic white shoulders is another nod to our heritage, inspired by the look of some of the club’s first home shirts. Blue collar and sleeve cuffs with white trims complete the design.
What do you think of the Errea Eastleigh 2026-27 home kit? Leave your thoughts in the comments below.
Gaborone United 26-27 Home, Away & Third Kits Released
Botswana Premier League side Gaborone United has officially unveiled its new 26-27 home, away, and third kits. Made by ZoneTwo Sports Wear, the latest strips were recently launched in conjunction with the club's end-of-season awards ceremony.
The ZoneTwo Gaborone United 26-27 home kit features the traditional red primary color that the club is known for. For matches on the road, the team will transition to a clean white away kit. Rounding out the collection, the alternative third kit introduces a blue base to give the squad an additional contrasting option.
Manchester United 26-27 Away Kit Debuted + New Microsoft Back-of-Kit Sponsor
Yesterday, Manchester United debuted their new 2026-27 away kit in a pre-season friendly against Rosenborg. Featuring a blue and red color scheme, the design evokes memories of the club's iconic 2016-17 away shirt, marking a full decade of nostalgia for United supporters.
At the same time, Microsoft made its first appearance on Manchester United's kit as the new back-of-shirt sponsor, replacing Copilot. The change remains part of the club's broader commercial partnership with Snapdragon. The Microsoft logo is also expected to continue appearing on the back of the team's shirts in both the FA Cup and the EFL Cup.
No More Jako: Adidas Chernihiv 26-27 Home Kit Released
Ukrainian First League club FC Chernihiv have announced a change in kit supplier ahead of the 26-27 season, leaving their previous partner Jako to join forces with Adidas. This marks a new era for the club, who had previously sported bespoke designs created by Jako.
The first release under the new partnership is the FC Chernihiv 26-27 home kit. Moving away from the striking yellow tiger stripe design seen in the 25-26 season, the new Adidas home shirt adopts a more traditional aesthetic, featuring the iconic three stripes prominently on the shoulders.
While the previous Jako kits gained attention for their unique looks and the poignant presentation near the club's destroyed ground, the switch to Adidas brings a classic and recognizable feel to FC Chernihiv's on-pitch apparel for the upcoming campaign.