Sheffield Wednesday Advertise for a Non-Existing Energy Drink
English League One club Sheffield Wednesday are not having the usual shirt sponsors... Thanks to @The_Kitsman for the heads-up.
Sheffield Wednesday Sponsors Deeply Connected to Thai Owner Chansiri
Sheffield Wednesday are advertising for an Elev8 Energy Drink on their away kit. However, that Energy Drink does actually not exist in real life. They have had an inactive Twitter account since 2017.
Sheffield's kits were made by "Elev8" until this season
Indeed, Elev8 Energy Drink are a company with close relations to their Thai club owner Dejphon Chansiri. Founded in 2017 and registered at Hillsbrough, it appears the only reason for the existence of the company to get money for Sheffield Wednesday.
On their home kit, Sheffield Wednesday 'advertise' for their owner Dejphon Chansiri. The kit features the lettering Chansiri in gold on the front.
Until last season, Sheffield Wednesday's kits were not made by a usual supplier but by Elev8.
The sole reason for having these "sponsors" appears to be to get money in for the club. However, while some may think that it would be forbidden by the Financial Fair Play rules of the English Football League, it is not, as investigated by The Guardian.
The deals are compliant with the Financial Fair Play Rules of EFL
The English Football League say that the deals are “fair value”. In 2017-2018, revenues from three sponsorships connected to Chansiri were £1.27m (main kit sponsor, kit manufacturer, and scoreboard sponsor).
Sheffield are selling their kits without sponsor logos in their store.
What do you think of Sheffield Wednesday advertising for a non-existing energy drink? Comment below.
Vintage Football Shirts
from Cult Kits
1994/95 Boca Juniors (Maradona) #10 *Reissue* BNWT Away (Multiple Sizes) Olan
2000/01 Juventus Van Der Sar #1 GK Shirt (M) Lotto
2015/16 Hamburg Training Jacket (M) Adidas
2000/02 Netherlands Bergkamp #10 Home Shirt (M) Nike
1992 Umbro *BNWT* L/S Template Shirt (XL)
2007/08 Valenciennes L/S Diadora Training Shirt (M)
1998 R9 Boot – Tote Bag
2003/04 Teramo L/S Home Shirt (XXL) Errea
2003 Shonan Bellmare #2 Home Shirt (XS) Puma
1996/98 Adidas (Germany) Kopke #1 Template GK Shirt (S)
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The 2026 World Cup ZNE Jacket for Argentina does not have any AFA logos or text.
Fenerbahçe 26-27 Pre-Match Jersey Leaked
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The standout feature of the Fenerbahçe 26-27 pre-match shirt is its dynamic, spray-paint-inspired graphic. Rendered in bright, vibrant yellow against a deep navy blue background, thick, textured wavy lines flow erratically across the entire front of the torso.
To balance the highly complex design of the body, the short raglan sleeves and the simple crew neck collar are kept in a solid dark navy blue.
What are your thoughts on this abstract, spray-paint design for the new Fenerbahçe pre-match shirt? Let us know in the comments below.
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Major League Soccer last weekend hosted a dedicated "Farewell Week" to send off its international stars. To mark the occasion, all clubs across the domestic league took to the pitch wearing specially customized kits that honored the various nations represented within their squads.
The most prominent visual update to the MLS uniforms was the addition of official national flags printed directly on the chest for all players and coaching staff. In a highly thoughtful and personalized touch, the league provided specialized double-flag variations for athletes holding dual citizenship. This bespoke detail allowed these specific players to proudly represent both their current homelands and their heritage simultaneously before joining their respective national team camps.
Beyond the chest graphics, teams also sported a unique set of squad numbers on the back of their shirts, featuring a custom pattern made up of the flags of all 48 countries participating in this summer's World Cup.
What do you think of this customized flag concept for the MLS World Cup Farewell Week? Let us know your thoughts in the comments below.