Sheffield Wednesday Advertise for a Non-Existing Energy Drink
Dec 10, 2021, by Chris
English League One club Sheffield Wednesday are not having the usual shirt sponsors... Thanks to @The_Kitsman for the heads-up.
Sheffield Wednesday Sponsors Deeply Connected to Thai Owner Chansiri
Sheffield Wednesday are advertising for an Elev8 Energy Drink on their away kit. However, that Energy Drink does actually not exist in real life. They have had an inactive Twitter account since 2017.
Sheffield's kits were made by "Elev8" until this season
Indeed, Elev8 Energy Drink are a company with close relations to their Thai club owner Dejphon Chansiri. Founded in 2017 and registered at Hillsbrough, it appears the only reason for the existence of the company to get money for Sheffield Wednesday.
On their home kit, Sheffield Wednesday 'advertise' for their owner Dejphon Chansiri. The kit features the lettering Chansiri in gold on the front.
Until last season, Sheffield Wednesday's kits were not made by a usual supplier but by Elev8.
The sole reason for having these "sponsors" appears to be to get money in for the club. However, while some may think that it would be forbidden by the Financial Fair Play rules of the English Football League, it is not, as investigated by The Guardian.
The deals are compliant with the Financial Fair Play Rules of EFL
The English Football League say that the deals are “fair value”. In 2017-2018, revenues from three sponsorships connected to Chansiri were £1.27m (main kit sponsor, kit manufacturer, and scoreboard sponsor).
Sheffield are selling their kits without sponsor logos in their store.
What do you think of Sheffield Wednesday advertising for a non-existing energy drink? Comment below.
Fortuna Sittard 26-27 Cup Kit Released - Sponsorless 1957 Tribute
Dutch Eredivisie side Fortuna Sittard and technical supplier Robey have officially revealed a special cup kit for the 26-27 campaign. Created in collaboration with design agency 51North, this release marks the very first dedicated cup kit in the club's history. It serves as a direct tribute to predecessor club Fortuna '54, who won the 1957 KNVB Beker with a memorable Bram Appel hat-trick against Feyenoord.
The Robey Fortuna Sittard 26-27 cup shirt faithfully revives the historic look with a white base highlighted by broad horizontal red and blue stripes across the chest, completing the Dutch tricolor. In true vintage fashion, the jersey comes with long sleeves as standard and features a retro polo collar. Club sponsors voluntarily stepped aside to allow a completely clean, sponsorless front, while the Robey branding and club badge are subtly embroidered in tonal white to maintain the authentic aesthetic.
Additional bespoke details round off the historic tribute. A heritage Fortuna '54 tag sits near the bottom hem, and an embroidered depiction of the KNVB Cup sits neatly below the back collar, added with official federation approval. The shirt is worn with matching white shorts and socks, completing a timeless look for Fortuna's cup run.
FIFA ASEAN Cup Features Same Left-Sleeve Kit Badge as in 2026 FIFA World Cup Final
The opening match between Laos and Brunei provided a full reveal of the sleeve patch pairing for the inaugural FIFA-organized Southeast Asian tournament.
Moving away from the previously expected navy blue, the official tournament patches feature a clean white base. Most notably, the "Football Unites the World" sleeve patch on the left arm is the exact same design that made a single, exclusive appearance at the recent World Cup Final between Spain and Argentina.
Big thanks to @What The Kit for spotting and making the collage.
Adidas River Plate 1996 Long-Sleeve Remake Kit Leaked
We can leak two images of the long-sleeve remake edition of the upcoming Adidas River Plate 1996 remake home kit, offering another look at the faithful recreation of the iconic design worn during River's 1996 Copa Libertadores triumph. The jersey features the club's traditional white base complemented by the famous red diagonal sash and an all-over tonal pattern of club shields and motifs. Authentic 1990s detailing completes the retro aesthetic, including a striped polo collar, a centered Adidas wordmark, the vintage CARP crest on the chest, a stitched sleeve badge, and classic three-stripe bands wrapped around both sleeves.
