Mexican Brand Charly Enter US Market
Update - February 28, 2022: On the San Diego Loyal website it was revealed that the club's new Charly kits would be released on March 3, 2022.
Original: We have news from the USL Championship, USA's second highest football division, as San Diego Loyal have signed a kit deal with the Mexican company Charly.
San Diego Loyal Leave Adidas for Charly
Charly announced earlier this week that they would be entering the American market.
They wasted no time in confirming their first sponsorship, which is a deal with USL club San Diego Loyal. This marks the first time Charly have supplied a professional American team.
🇲🇽: ¡Bienvenidos a la familia CHARLY, @SanDiegoLoyal! 💚🧡
— CHARLY Fútbol (@CharlyFutbol) January 18, 2022
🇺🇸: Welcome to the CHARLY Family, #SDLoyal! 💚🧡
📲 https://t.co/HJir0axHlK#CHARLYFútbol #AlwaysLoyal pic.twitter.com/QlqBpUIId5
The club from San Diego was founded in 2019 and now has two full competitive seasons under its belt. For both seasons, the same set of three Adidas jerseys was used.
Charly will produce fully bespoke kits for San Diego, as well as outfitting them with training and other match gear. According to San Diego Loyal, the partnership will be a multi-year deal.
What do you think of Charly entering the American USL divisions? Comment below.
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