Pepsi Take Shirt Inspiration from Classic Ads for New Campaign With Messi and Ronaldinho
Pepsi have released a new promotional video featuring Ronaldinho and Lionel Messi, and they’ve gone for a shirt design from their archives for the reunion.
Ronaldinho Wears Pepsi Kit Based on 20 Year Old Design
😍 Leo Messi x @10Ronaldinho - the reunion we've all been waiting for. #PepsiPong #PlayToInspire #HowWeDoIt pic.twitter.com/fPBZp6QmwX
— Pepsi (@PepsiGlobal) February 23, 2022
The football kit trend of taking inspiration from the past has made its way into the advertising world. In a new video for Pepsi, Ronaldinho wears a two tone blue shirt as he goes up against Messi in a beer pong-like game, but obviously featuring Pepsi instead of beer while allowing the two former Barcelona stars to show off their football skills.
The shirt is clearly inspired by the one used in Pepsi’s ad campaign in the lead up to the 2002 World Cup, but with a modernised logo on the front.
The jersey worn by Ronaldinho is a reference to Pepsi’s golden age of football advertising when they had the likes of Raul, David Beckham, Francesco Totti, Juan Sebastian Veron, Roberto Carlos, Rivaldo, Gianluigi Buffon and Edgar Davids appearing in their big budget tv ads.
With the internet surpassing television as the most effective form of advertising over the last decade or so, unfortunately we’re no longer treated to the extended football ads that we used to see on our screens. Brands undoubtedly release new social media campaigns more often, which are seen by many people, but they just don’t have the same staying power and cultural significance as they did on tv in the 90s and 2000s.
What’s your favourite football ad of all time? Let us know in the comments.
Pogoń Szczecin 26-27 Home Kit Released
The new Pogoń Szczecin 26-27 home kit was officially released today, completing the Polish club's lineup for the upcoming season. Made by Capelli, the home shirt joins the away and third kits that were unveiled over the past two days.
Continuing the club's design strategy for the 26-27 season, the Pogoń Szczecin 2026-27 home jersey heavily emphasizes the local Western Pomerania identity. This regional theme connects all three of the club's new shirts. The 'Royal Baltic' away kit, launched on July 6, draws inspiration from the Baltic Sea and coastal sand, while the 'Vert Émeraude' third kit from July 7 reflects Szczecin's local water and green landscapes.
The Capelli Pogoń Szczecin 26-27 home kit, along with the rest of the collection, is available to purchase through the club's official online store. The strong focus on regional elements across the kits has sparked mixed reactions among the fanbase following the official announcements.
Bayer Leverkusen 26-27 Home & Away Kits Leaked - Full Look & Back
Footy Headlines can now leak the full images of Bayer Leverkusen's 2026-27 home and away kits, including the front, back, shorts, and socks. Big thanks to @KamilBerberler & @Bundesleaker
Bielefeld Frauen 26-27 Home Kit Released
The new Arminia Bielefeld Frauen home shirt was officially released today. It is made by Umbro and will be worn in the 26-27 Regionalliga West campaign.
The Umbro Arminia Bielefeld Frauen 26-27 home kit shares the same bespoke base design as the men's team. It comes in the club's classic blue and features subtly shimmering, embossed triangular flag motifs integrated into the fabric, symbolizing the connection between the club and its fans.
Unlike the men's shirt, the Umbro Arminia Bielefeld Frauen 26-27 home jersey features Dr. Oetker as the main chest sponsor, representing their partnership with the women's and girls' teams. Additionally, the kit carries "Das Handwerk" as the sleeve sponsor, while the back includes a classic "BIELEFELD" inscription across the shoulders.
Lincoln Red Imps 26-27 Home Kit Released
The new Lincoln Red Imps 26-27 home kit was officially released. It is made by Givova and will be worn in the upcoming Gibraltar Football League season as well as during the club's UEFA Champions League qualification campaign.
The Givova Lincoln Red Imps 26-27 home shirt features the club's traditional red and black colors. The classic color combination provides a clean look for Gibraltar's most successful team, widely known for being the first from the territory to win a game in a UEFA club competition.
Produced by Givova, the Lincoln Red Imps 26-27 home kit is available to purchase through the club's official channels.
Gateshead 26-27 Away Kit Released
Gateshead FC have officially revealed their new 26-27 away kit, made by Hope & Glory. The launch follows the recent extension of the club's long-term kit partnership with the sportswear supplier in June 2026. The new away shirt made its on-pitch debut during a pre-season match on the day of its release.
The Hope & Glory Gateshead 26-27 away shirt features a light blue base with a distinctive red design. As a nice touch for supporters, the club has made the new away kit available to purchase in both sponsored and unsponsored versions, offering fans the choice of a cleaner aesthetic.
No More Mizuno: Adidas AC Prato 26-27 Home & Away Kits Released
Italian Serie D side AC Prato have officially unveiled their new home and away kits for the 26-27 season. This marks the club's first campaign equipped by Adidas, with the transition to the brand made possible by technical partners Linea Oro Sport and Officine Sportive.
The Adidas AC Prato 26-27 home shirt features the club's traditional blue as its primary color. The most notable detail is the addition of the iconic Adidas Three Stripes in yellow on the shoulders, which also appear on the matching shorts. The logo of main sponsor Alpha General Contractor is prominently displayed across the center of the chest.
Contrasting the blue home design, the Adidas AC Prato 26-27 away jersey offers a clean white look that has already been well-received by the fanbase. A third kit is expected to be announced in the coming days, with rumors suggesting the club may introduce a green option to replace their traditional red alternative.
Dartford FC 26-27 Away Kit Released
English Isthmian League Premier Division side Dartford FC have officially introduced their new away kit for the 26-27 season.
The kit features a predominantly blue color scheme, with a V-shaped pattern on the front. The collar and logos are highlighted in vibrant neon green.
RB Linense 26-27 Home Kit Released
The new Real Balompédica Linense home kit for the 26-27 season has been officially released. Made by Hummel, the new shirt will be worn during the club's upcoming Spanish Tercera Federación campaign.
The Hummel Real Balompédica Linense 26-27 home shirt features the club's traditional white and black colors. Launched under the motto "Nuestra piel" (Our skin), the kit embraces a timeless look with Hummel's iconic chevrons placed on the shoulders to complement the classic design.
Completing the traditional appearance, the new Hummel Real Balompédica Linense 26-27 home strip maintains the standard aesthetic long associated with the team.
Sturm Graz 26-27 Home, Away & Third Kits Released
The new Sturm Graz home, away, and third kits for the 26-27 season were officially unveiled today. Produced by Nike, the new kits will be worn by the Austrian Bundesliga club during their upcoming domestic and European campaigns.
The Nike SK Sturm Graz 26-27 home jersey has a no-nonsense design in black, anthracite and white. It boasts a dual tone quarter design with a tonal Nike logo.
The collection is rounded off by the Nike Sturm Graz 26-27 away and third shirts, which provide distinct alternative looks for the team's travels. Notably, the third option is once again designated as the 'Steiermark' kit, paying tribute to the club's home region of Styria. The away is white with black pinstripes.