Pepsi Take Shirt Inspiration from Classic Ads for New Campaign With Messi and Ronaldinho
Pepsi have released a new promotional video featuring Ronaldinho and Lionel Messi, and they’ve gone for a shirt design from their archives for the reunion.
Ronaldinho Wears Pepsi Kit Based on 20 Year Old Design
😍 Leo Messi x @10Ronaldinho - the reunion we've all been waiting for. #PepsiPong #PlayToInspire #HowWeDoIt pic.twitter.com/fPBZp6QmwX
— Pepsi (@PepsiGlobal) February 23, 2022
The football kit trend of taking inspiration from the past has made its way into the advertising world. In a new video for Pepsi, Ronaldinho wears a two tone blue shirt as he goes up against Messi in a beer pong-like game, but obviously featuring Pepsi instead of beer while allowing the two former Barcelona stars to show off their football skills.
The shirt is clearly inspired by the one used in Pepsi’s ad campaign in the lead up to the 2002 World Cup, but with a modernised logo on the front.
The jersey worn by Ronaldinho is a reference to Pepsi’s golden age of football advertising when they had the likes of Raul, David Beckham, Francesco Totti, Juan Sebastian Veron, Roberto Carlos, Rivaldo, Gianluigi Buffon and Edgar Davids appearing in their big budget tv ads.
With the internet surpassing television as the most effective form of advertising over the last decade or so, unfortunately we’re no longer treated to the extended football ads that we used to see on our screens. Brands undoubtedly release new social media campaigns more often, which are seen by many people, but they just don’t have the same staying power and cultural significance as they did on tv in the 90s and 2000s.
What’s your favourite football ad of all time? Let us know in the comments.
Bayern München 26-27 Oktoberfest Kit Spotted for Sale
The upcoming Adidas Bayern München 26-27 Oktoberfest jersey has been spotted hanging on retail racks ahead of its official launch in September.
Moving away from the club's traditional Bavarian-inspired palettes and subtle motifs of previous years, the new Wiesn shirt introduces a radical look featuring a vibrant, multicolored abstract graphic set against a black base. The energetic design is complemented by off-white Three Stripes on the shoulders, the classic Adidas Trefoil logo, an ornate heritage Bayern Munich crest, and cream sponsor detailing.
Bukayo Saka and Yan Diomande Debut Whiteout New Balance Furon V9 Boots
Arsenal talisman Bukayo Saka and Real Madrid signing Yan Diomande have both taken to the pitch wearing all-white New Balance Furon V9 boots at the start of the 26-27 campaign. Thanks to @volkyfootballboots.v2 for spotting.
As two of the primary headline athletes for New Balance's flagship speed silo, their synchronized switch away from standard on-pitch colorways to a whiteout look points toward an upcoming limited-edition pack or special release from the American brand in the near future.
It’s normal that brands hide their new flagship-shoes with a whiteout colorway until their release takes place officially, so competitors can’t already get an early glimpse into their newest design.
FC Vizela 26-27 Away Kit Released
Liga Portugal 2 side FC Vizela has officially launched its new away kit for the 26-27 campaign, manufactured by Kappa. The jersey introduces a black base complemented by vibrant light blue accents across the V-neck collar, sleeve cuffs, and club crest. A standout element of the design is Kappa's signature Omini logo tape running down the side panels, paired with monochrome light blue sponsor detailing for a cohesive look.