Seattle Sounders to Change Logo in 2024
Feb 20, 2022, by Chris
In 2024, MLS club Seattle Sounders will celebrate their 50th anniversary. And the club have big plans for that.
Seattle Sounders exist since 1974. The current MLS team (launched in 2007) are a phoenix club, carrying the same name as the original franchise that competed in the North American Soccer League from 1974 to 1983.
Seattle Sounders FC Unveil Plans for New Training Facility to Open in 2024
Seattle Sounders FC unveiled plans to construct a new club headquarters that would open in 2024 for the club’s 50th anniversary.
Seattle Sounders to "Review" Visual Identity & Club Crest
Seattle Sounders also announced that for them, the next 50 years start today. And for that, a fan outreach is taking place to "explore the club’s brand identity with the next 50 years in mind".
“From our club’s perspective, the next 50 years of Sounders history start right now,” said Sounders FC Owner & President of Business Operations Peter Tomozawa. "Our new home at Longacres gives us a generational opportunity to not only invest in the organization by developing the most advanced facilities for our players and operations, but also to deepen our roots and engage with the community in meaningful and new ways."
The rebrand could vary from very minor changes to a complete overhaul
"Part of that process includes a thoughtful discussion around our brand identity. Our club is and always will be what our fans say it is. That’s a core part of our club culture and is something we want to emphasize during this process. Fan input is critical to understanding who we are and what we stand for. As we take stock of those conversations, we believe this kind of dialogue will better inform all aspects of Sounders FC. This includes everything from how we represent our community to the team’s physical visual identity, including our marks and club crest."
Sounders chief revenue and marketing officer Taylor Graham will work with three independent design firms to review the club’s visual identity.
- DNA, a creative agency based in Seattle
- Column, a design studio also based in Seattle
- Athletics, a New York City-based creative studio that also worked on Nashville SC’s launch and MLS’s league logo redesign
The rebranded Seattle Sounder "could vary from very minor changes to a complete overhaul", Taylor Graham detailed to Seattle soccer fan site Sounder at Heart.
“This is a chance to embrace the past and storytell about what makes this club so unique for so many decades, but also codify that into our brand identity into ways that were not when we launched into Major League Soccer,” Graham told Sounder at Heart. “It was before we knew who we were. We now have a lot of years and amazing successes to evolve this.
“But this is not the club doing this; it will be driven by our fanbase and our community. This is a dialogue, this is an openness and a conversation, but we feel it’s the right one especially to have some uncomfortable conversations about our brand identity and specifically our visual brand identity.”
Do you like the current Seattle Sounders logo? Comment below.
No More Adidas: Macron Aberdeen 26-27 Third Kit Released
Aberdeen FC and Macron have officially unveiled the club's new third kit for the 2026-27 season. Completing the Dons' wardrobe for the campaign alongside the red home and white away strips, the design takes direct inspiration from Aberdeenshire's iconic Craigievar Castle as the world-famous pink fortress marks its 400th anniversary.
The Aberdeen 26-27 third jersey features a light pink base that recalls the castle's distinctive pink-harled walls. It is enriched by an all-over geometric pattern woven directly into the fabric using Macron's Eco 3D Knit jacquard structure. Anthracite grey covers the raglan sleeves, side panels, cuffs, and ribbed V-neck collar, highlighted with refined silver piping, while the club crest and Macron Hero are both presented in monochrome anthracite on the chest.
Bespoke details include a stylized graphic of Craigievar Castle printed inside the back of the neck, as well as the city's historic "Bon Accord" motto running along the inner silicone hem tape. Pink shorts with anthracite inserts and pink socks finish off the full uniform, which is manufactured entirely from 100% recycled polyester.
All-New Inter Milan 26-27 Champions League Kit Font Released
Inter Milan will have a dedicated name and number font for their new 2026-27 third kit in the UEFA Champions League, something rarely seen from the Nerazzurri in recent years as they have typically used the standard Serie A typography in Europe.
For Serie A, Inter use the standard league typography in Speed Yellow. In the Champions League, however, the Nerazzurri switch to a bespoke 1990s-inspired font with taller, sharper-edged lettering and numbers featuring a thin blue outline, matching the kit's grey.
Interestingly, Inter's 2026-27 home shirt uses the standard Serie A font and was worn in their first Champions League match against Real Madrid. The third kit, meanwhile, features a dedicated Champions League typeface.
Fans can choose between the Serie A and Champions League fonts when customizing the Inter Milan 2026-27 third kit on the club's official web store. This dual-font approach gives the European version a distinct retro feel.
Big thanks to What The Kit for the mockup!
Retro 1980s Aesthetic: Newcastle United 26-27 Originals Retro Collection Released
Adidas and Newcastle United have officially released their latest retro lifestyle capsule, dubbed the adidas Originals Culturewear collection. Taking heavy inspiration from the club's classic 1980s training wear, the collection was first showcased on first-team players arriving ahead of Premier League action before rolling out for Mags+ members and hitting general sale.
The range adopts a clean color palette of dark navy, white, and subtle light blue accents. A defining highlight across every piece is the use of Newcastle United's iconic circular 1980s crest—originally seen between 1983 and 1988—paired alongside the classic embroidered adidas Trefoil emblem. The capsule features a standout long-sleeve white jersey boasting a tonal jacquard pattern, a color-blocked zip-up track top, a matching navy hoodie, a chest-band graphic t-shirt, and straight-leg track pants. The lineup is completed by a matching pair of adidas Handball Spezial sneakers crafted in light blue suede with a gum sole.
Arnaut Danjuma Still Wearing Adidas F50 Adizero IV 'Battle' Remake Boots
Dutch attacker Arnaut Danjuma is proving that great boots never go out of style, as he continues to lace up in the reissued Adidas F50 Adizero IV from the 2014 World Cup Battle Pack. While most professional players frequently rotate into the newest generation speed models, Danjuma has maintained an impressive loyalty to the limited-edition retro release years after its drop.
The boot in question is the 2022 Speed Legacy Pack remake of the legendary F50 Adizero IV, which originally dominated the 2014 FIFA World Cup in Brazil on the feet of top scorers like James Rodríguez, Robin van Persie, and Thomas Müller. The reissue faithfully revived the distinctive black-and-white geometric upper pattern with metallic gold three stripes, while modernizing the underfoot tech with the lightweight Carbitex Speedframe tooling borrowed from the X Speedflow.
