Fiorentina's Full Logo History: 1927-2022
Mar 30, 2022, by John
Last week, Italian club AC Fiorentina presented their new crest for the 2022-23 season onward. This is by no means their first logo change, and definitely not the most jarring. We want to look at what came before ACF's new 2022 badge, with 10 others being used over the course of the past 80 years.
Fiorentina's Logo History
Founded in August of 1926 through a merger, Fiorentina had no violet on their first-ever club logo. The iconic red lily that represents the city of Florence was used for the club, which wore white and red until 1928.
Starting in 1951, ACF simplified the red lily and placed it inside a purple-outlined diamond shape. This shape has since featured in many of the designs to come, and in fact provides the basis for the new 2022 crest.
1963 saw Fiorentina introduce their first rhombus-shaped crest. There have been multiple iterations of this design over the years, with the current ACF logo belonging to this group as well.
In 1967, Fiorentina's crest finally featured more colors than just red and white. An odd, round blue box was placed behind the diamond containing the red lily, with everything outlined in gold. 1967 was also the only design that had the name 'Fiorentina' inscribed on it.
The 1974 and 1977 logos both utilized the rhombus shape as well as the diamond containing the red lily. 1974's look introduced the initials 'ACF' being written on the crest, also adding violet under the diamond.
1981's Fiorentina crest is one of the more unique, being the only circular design. The club attempted to integrate the letter 'F' into the red lily, an aspect that was not maintained in later years.
1991 saw the emergence of the predecessor for the current Fiorentina logo. Again reusing the rhombus and diamond shapes, we see the initials 'ACF' appear on top of a red background.
In 2002, the club had a brief stint where the original 1927 logo reappeared, celebrating their 75th anniversary.
The 2003 Fiorentina crest is seeing the last days of its use, featuring a gold outline for both the rhombus and diamond shapes. Violet is used to fill the lower section, over which 'ACF' is inscribed in white/red.
The new Fiorentina logo celebrates the club's root and glorious past by keeping the iconic red lily at the core of its design. Gold is fully removed, with the rest of the logo either violet or white.
What do you think of Fiorentina's many logos? Which one is the best? Comment below.
Tottenham Announces Sportsbet.io Partnership
Tottenham Hotspur has officially announced a new three-year partnership with online sportsbook and casino operator Sportsbet.io. Under the agreement, the digital-first platform becomes the club's Official North America and Africa Betting Partner as Spurs continue to build out their regional commercial network.
The collaboration will center on digital content and fan engagement initiatives tailored to supporters across North America and Africa. Both parties confirmed the partnership will operate in full compliance with relevant local regulations and football's Code of Conduct for Gambling Related Agreements, with emphasis placed on player protection, social responsibility, reinvestment, and integrity.
Founded in 2016 as part of the Yolo Group, Sportsbet.io brings considerable experience in football sponsorship, having previously partnered with clubs like Southampton, Watford, and Hull City. For Tottenham, the move aligns with recent commercial efforts to target specific international territories following a similar regional betting agreement in Asia.
Nike to Sell Long-Sleeve Besiktas Kits From 27-28 Season
Nike is set to introduce commercially available long-sleeve kits for Beşiktaş starting from the 27-28 season. Following the club's major switch from Adidas after 17 years, supporters will finally have direct access to official long-sleeve match jerseys at retail. Big thanks to @ertansuzgun & @Formaholic.
The timing aligns with significant milestone celebrations in Istanbul, as Nike is also planning a special 125th-anniversary collection for Beşiktaş during the 27-28 campaign to mark the club's foundation in 1903. Rather than relying on base layers and compression undershirts, players and fans alike will see dedicated long-sleeve designs included in the lineup.
The development forms part of Nike's wider strategy to bring back commercial long-sleeve authentic shirts across its elite roster from 27-28 onwards. By expanding long-sleeve availability to Beşiktaş, Nike closes the gap on rivals like Adidas and provides the Black Eagles with full top-tier treatment under their new partnership.
Melbourne City 26-27 Home, Away & Third Kits Released
Puma and A-League club Melbourne City FC have officially unveiled their complete kit collection for the 26-27 campaign. Launched under the campaign tagline 'Made of City', the three-kit drop blends the club's signature identity with Melbourne street culture and club heritage.
The Melbourne City 26-27 home shirt stays true to tradition, centered around the iconic City Blue base. Drawing inspiration directly from the club badge, red and yellow trim accents decorate the collar and sleeve cuffs. Meanwhile, the away kit leans into nocturnal Melbourne fashion, pairing a deep plum jersey with an abstract zig-zag graphic and vibrant shimmer pink branding across all sponsor prints and the club crest.
Rounding out the lineup is the 26-27 third kit, which pays homage to the club's origins as Melbourne Heart. The shirt combines a crisp off-white base with red accents and incorporates a subtle heartbeat graphic emerging across the chest from behind the crest. A heart motif inside the collar completes the tribute. The new collection is available through Melbourne City's online store and Puma Australia.
AC Mestre 26-27 Third Kit Released
Italian Serie D club AC Mestre has officially unveiled its new third kit for the 26-27 campaign, manufactured once again by Japanese sportswear brand Mizuno. The new drop follows the earlier presentations of the club's home and away shirts, completing their kit lineup for the new season.
The Mizuno AC Mestre 26-27 third shirt introduces a sleek and stealthy design, dominated by a black base accented by vibrant orange details. Bright orange trim lines the V-neck collar and broad sleeve cuffs, while both the Mizuno Runbird logo and the AC Mestre crest are rendered in matching monochrome orange. A subtle jacquard pattern is also incorporated across the front fabric, adding depth to the understated look.
Black shorts and socks with orange detailing complete the full AC Mestre 26-27 third uniform.
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Adidas to Launch Arsenal 26-27 Spezial Collection
Adidas is expanding its terrace-rooted Spezial F.C. label to the Emirates, with a newly surfaced teaser confirming an upcoming Arsenal SPZL F.C. collection. Thanks to @IamCrisJ.
The teaser reveals the collaborative Arsenal SPZL F.C. insignia, presenting the club's heritage cannon emblem and "AFC" cannonballs in red set above a red-bordered box housing the Trefoil and "adidas SPEZIAL F.C." branding in gold. Following the blueprint established by previous SPZL F.C. club projects, the range will lean heavily into retro football culture, archival tailoring, and casual terrace style.
The upcoming Arsenal SPZL F.C. range will include bespoke footwear and lifestyle apparel, slated for release through ArsenalDirect, adidas, and select Spezial retailers.
Adidas Colo-Colo EQT Collection Leaked
Adidas is expanding its 1990s-inspired EQT lifestyle range to South America, with official images of the upcoming Colo-Colo EQT collection leaking online. Following recent retro drops for European giants such as Bayern Munich and Juventus, the Chilean club is set to receive its own heritage capsule steeped in unmistakable nineties football culture. Big thanks to @KamilBerberler.
The centerpiece of the range is a retro shirt dominated by Colo-Colo's traditional white, accented by subtle tonal shadow stripes running vertically down the body. It features oversized three stripes sweeping over the shoulders in bold black and red, paired with a chunky ribbed V-neck collar. Staying true to the era, the classic Adidas wordmark and Trefoil are placed centrally on the chest just above the iconic club crest.
Complementing the jersey, the wider lifestyle capsule includes a color-blocked track jacket, matching track pants, a graphic t-shirt, and a relaxed crewneck sweatshirt. The entire collection maintains the club's sharp black, white, and red palette, combining vintage paneling with modern streetwear silhouettes. The Adidas Colo-Colo EQT collection is slated for release in the coming weeks.