RANKED: The 11 Most Lucrative Shirt Sponsor Deals in Football - Barca x Spotify 3rd
Trusted German publication Sponsors have compiled a graph showing the 11 most valuable shirt sponsorship deals in football, as of the 22-23 season.
Top 10 Main Shirt Sponsor Deals - As of March 2022
Most Valuable Shirt Sponsorship Deal - Real Madrid - €70 Million/Season
As shown on the graph above, Real Madrid’s deal with airline company Emirates tops the list, bringing in €70 million a season. The Fly Emirates logo started appearing on Madrid’s shirts in the 13-14 season, coinciding with the beginning of the club’s amazing run of four Champions League titles in five years. This success, coupled with the Cristiano Ronaldo era at Madrid generated great publicity for Emirates, who must be quite satisfied with their investment.
2nd - PSG - €65 Million/Season
In second place is PSG’s deal with Accor, which is worth €65 million a year for the club. The company’s “ALL” logo replaced that of Emirates on the Parisians’ jerseys in 2019, and has since featured on the much-hyped Jordan x PSG kits which reached an audience beyond the world of football fans.
3rd - Barcelona - €57.5 Million/Season
Spotify’s new deal with Barcelona comes in third at €57.5 million a year, with part of that figure covering the naming rights of the newly christened Spotify Camp Nou. One of the more interesting deals in recent years, as the space on Barca's shirts will feature different logos over the course of the deal. The deal couldn’t have come at a better time for Barcelona, who were in dire financial straits earlier this season, but now seem to be exiting that particular crisis.
Joint 4th - Manchester United and Manchester City - €55 Million/Season
Manchester United are not capable of competing with Manchester City on the football pitch at the moment, but the money-loving United board will be pleased to be on financial parity with their rivals when it comes to shirt sponsorship. United’s deal with TeamViewer and City’s deal with Etihad are both worth €55 million a season to their respective clubs.
Joint 6th - Arsenal, Spurs, Liverpool (and Chelsea?) - €47.5 Million/Season
Arsenal (Emirates), Liverpool (Standard Chartered) and Tottenham (AIA) all earn €47.5 million a season from their agreements, while Chelsea would have been tied with their Premier League peers had Three not suspended their partnership with the Blues in the wake of government sanctions against Roman Abramovich. The club are currently barred from generating any income so it remains to be seen what their sponsor situation will be come the start of the 22-23 season.
Joint 10th - Bayern Munich and Juventus - €45 Million/Season
German and Italian heavyweights Bayern Munich and Juventus round off the table, each earning €45 million a year from Deutsche Telekom and Jeep respectively, with the Agnelli family ties proving useful for Juventus here. Jeep is owned by Fiat, which is in turn owned by the Agnellis. Good publicity for both companies here over the last 10 years or so, being associated with serial title winners of the Bundesliga and Serie A during that period.
Are you surprised by any of the inclusions on the list? Comment below.
Nike Brazil 2028 Copa America Concept Kit
Following the leak of the Nike 28-29 template, Brazilian kit designer [@felipesilva_dg](https://Sheffield Wednesday) has imagined how the new design could look for the Brazil 2028 Copa America home kit. The concept adapts the leaked template, which was initially showcased in the England Euro 2028 concept, to create a fresh take on the iconic national team shirt.
The Brazil 2028 Copa America concept kit features the traditional yellow base but incorporates a significantly increased amount of blue on the main shirt. This design choice draws inspiration from recent trends seen in the Brazil women's team kits, offering a striking contrast to the more conventional yellow-dominant designs. The new paneling and layout flexibility of the Nike 28-29 template allow for these prominent blue accents to be integrated seamlessly into the overall design.
While this is strictly a fan concept and not an official leak of Brazil's next kit, it provides an interesting glimpse into the possibilities of Nike's upcoming template. The 2028 Copa America is still a couple of years away, but the anticipation for how national teams will utilize the new Nike 28-29 design language is already building.
River Plate 26-27 Away Kit Leaked - Spotted for Sale
The new River Plate 2026-27 away kit has now been spotted on sale in stores. Its official launch is just around the corner.
The River Plate 2026-27 away kit has a white base with wide vertical red stripes outlined by black, featuring the Trefoil logo and a full-color River Plate crest.
The kit commemorates River Plate's 125th anniversary (1891-2026) with a special roundel design on the back, including a laurel wreath and the text "25 de mayo de 1901".
Toluca 26-27 Home Kit Released
New Balance and Mexican side Toluca FC have officially unveiled the club's new 26-27 home kit. The release was launched with the motto "Cada detalle que refleja toda una pasión", emphasizing the strong connection between the team's fiery identity and its supporters.
The Toluca 26-27 home shirt features a modern design centered around the club's signature vibrant red color. It is crafted with subtle, intricate details that capture the spirit of Los Diablos Rojos, providing a fresh update for the new Liga MX season while respecting their traditional aesthetics. The New Balance branding and club crest stand out clearly against the primary base.
The Toluca 26-27 home kit is available now through the official club store and select New Balance retailers. The new strip will make its on-pitch debut during the upcoming 26-27 Liga MX campaign.
Verspah Oita 26-27 Home Kit Released
Japanese football club Verspah Oita has officially unveiled its new home kit for the 26-27 season. The shirt is made by Yasuda and will be worn during the upcoming Japan Football League campaign.
The Yasuda Verspah Oita 26-27 home jersey introduces a bespoke look tailored specifically for the club. It features the team's traditional colors and incorporates custom design elements that reflect the identity of the Oita-based side, complete with official partner logos integrated into the front.
Deportivo Quito 2026 86th Anniversary Kit Released
Ecuadorian side Sociedad Deportivo Quito has launched a special 86th anniversary kit for the 2026 season. Made by Lotto, the commemorative shirt celebrates the founding of the club on July 9, 1940, when it was originally established as Sociedad Deportiva Argentina.
The Lotto Deportivo Quito 2026 86th anniversary kit introduces a classic design paying homage to the team's roots and early identity. It joins the club's regular 2026 kit collection, which was previously released by Lotto in March. Deportivo Quito currently competes in the Segunda Categoría, the third tier of the Ecuadorian football league system.
CD Castellón 26-27 Fourth Kit Revealed
The new CD Castellón fourth kit for the 26-27 season has been revealed. Made by Erreà, the shirt joins the club's 26-27 kit collection, following the release of their home kit earlier in July.
Spanish DJ Alvama Ice was spotted wearing the new CD Castellón 26-27 fourth shirt, giving fans an early look at the design. The collaboration with the DJ helped to showcase the new Erreà uniform ahead of its full launch.
Supporters can currently pre-order the Erreà CD Castellón 26-27 fourth kit through Tenda, the club's official online store.