RANKED: The 11 Most Lucrative Shirt Sponsor Deals in Football - Barca x Spotify 3rd
Trusted German publication Sponsors have compiled a graph showing the 11 most valuable shirt sponsorship deals in football, as of the 22-23 season.
Top 10 Main Shirt Sponsor Deals - As of March 2022
Most Valuable Shirt Sponsorship Deal - Real Madrid - €70 Million/Season
As shown on the graph above, Real Madrid’s deal with airline company Emirates tops the list, bringing in €70 million a season. The Fly Emirates logo started appearing on Madrid’s shirts in the 13-14 season, coinciding with the beginning of the club’s amazing run of four Champions League titles in five years. This success, coupled with the Cristiano Ronaldo era at Madrid generated great publicity for Emirates, who must be quite satisfied with their investment.
2nd - PSG - €65 Million/Season
In second place is PSG’s deal with Accor, which is worth €65 million a year for the club. The company’s “ALL” logo replaced that of Emirates on the Parisians’ jerseys in 2019, and has since featured on the much-hyped Jordan x PSG kits which reached an audience beyond the world of football fans.
3rd - Barcelona - €57.5 Million/Season
Spotify’s new deal with Barcelona comes in third at €57.5 million a year, with part of that figure covering the naming rights of the newly christened Spotify Camp Nou. One of the more interesting deals in recent years, as the space on Barca's shirts will feature different logos over the course of the deal. The deal couldn’t have come at a better time for Barcelona, who were in dire financial straits earlier this season, but now seem to be exiting that particular crisis.
Joint 4th - Manchester United and Manchester City - €55 Million/Season
Manchester United are not capable of competing with Manchester City on the football pitch at the moment, but the money-loving United board will be pleased to be on financial parity with their rivals when it comes to shirt sponsorship. United’s deal with TeamViewer and City’s deal with Etihad are both worth €55 million a season to their respective clubs.
Joint 6th - Arsenal, Spurs, Liverpool (and Chelsea?) - €47.5 Million/Season
Arsenal (Emirates), Liverpool (Standard Chartered) and Tottenham (AIA) all earn €47.5 million a season from their agreements, while Chelsea would have been tied with their Premier League peers had Three not suspended their partnership with the Blues in the wake of government sanctions against Roman Abramovich. The club are currently barred from generating any income so it remains to be seen what their sponsor situation will be come the start of the 22-23 season.
Joint 10th - Bayern Munich and Juventus - €45 Million/Season
German and Italian heavyweights Bayern Munich and Juventus round off the table, each earning €45 million a year from Deutsche Telekom and Jeep respectively, with the Agnelli family ties proving useful for Juventus here. Jeep is owned by Fiat, which is in turn owned by the Agnellis. Good publicity for both companies here over the last 10 years or so, being associated with serial title winners of the Bundesliga and Serie A during that period.
Are you surprised by any of the inclusions on the list? Comment below.
Montpellier 26-27 Home Kit Released
French side Montpellier HSC has officially unveiled its new home kit for the 26-27 season. The club released a series of videos and detail shots on its social media channels to present the new design, which brings a bold look to their traditional colors.
The Montpellier HSC 26-27 home shirt features a striking combination of blue, white, and orange. Its standout design element is a unique pattern of vertical and diagonal stripes across the front, creating a dynamic and modern aesthetic for the upcoming campaign.
The new Montpellier 26-27 home kit is currently available to purchase in adult sizes via the club's official online store. Fans can also buy the shirt in person at the MHSC Store Odysseum starting July 24, 2026.
No More Macron: Puma Bristol Rovers 26-27 Away Kit Released
Following the launch of their home shirt in June, League Two club Bristol Rovers have officially unveiled their 26-27 away kit. The new secondary strip is made by Puma, marking the first season of a new long-term technical partnership after the club replaced previous supplier Macron.
The kit features a simple design with a predominantly white color scheme, complemented by black details and a V-neck collar.
Club Libertad 26-27 Home Kit Released
Paraguayan side Club Libertad has officially unveiled its new home kit for the 26-27 season. Made by Puma, the new jersey will be worn by the Gumarelo in their upcoming domestic and international campaigns.
The Puma Club Libertad 26-27 home jersey features the traditional colors expected by fans, brought to life with the brand's latest template and performance technology. The club launched the new kit with a message highlighting their readiness to continue writing history and achieving new goals for the upcoming season.
Eintracht Trier 26-27 Home & Away Kits Released
The new Eintracht Trier 26-27 home and away shirts have been released. Made by Nike, the new Eintracht Trier home and away kits will be worn in the upcoming Regionalliga Südwest season.
Nike continues its partnership with the German side, providing the home and away options for their fourth-tier campaign.
Otelul Galati 26-27 Third Kit Revealed
Romanian club SC Otelul Galati have revealed their new 26-27 third kit, made by Adidas.
The new kit is based on the new Adidas 26 Tiro template, featuring a navy base with white logos and white side panels.
Śląsk Wrocław 26-27 Home & Away Kits Released
Polish club Śląsk Wrocław has officially unveiled its new 26-27 home and away kits. Produced by Macron, who replace Nike as the club's technical sponsor, the new shirts celebrate the team's 80th anniversary with bespoke designs and elegant detailing.
The Śląsk Wrocław 26-27 home kit introduces a classy look in the club's traditional dark green, complemented by prominent gold accents and a classic polo collar. Half of the front features a distinctive ornamental pattern inspired by the City Museum of Wrocław, highlighting local identity and the club's rich history. To further mark the 80-year milestone, special golden elements and an anniversary emblem are seamlessly incorporated into the design.
For the alternate option, the Śląsk Wrocław 26-27 away kit opts for a clean ecru base combined with subtle green and red stripes. It continues the anniversary theme with golden logos, providing a sleek and modern look for the team's travels.
Atlético La Paz 26-27 Kits Released
Mexican Liga de Expansión side Club Atlético La Paz have officially presented their new 26-27 kits.
Made by Sporelli, the jerseys were revealed ahead of the new season with a promotional video and the club slogan 'Soy tu escudo, soy tu espada' (I am your shield, I am your sword). The Sporelli Atlético La Paz 26-27 jerseys feature a bespoke design inspired by the region's geographical landscape, adopting the theme 'Entre el mar y el desierto' (Between the sea and the desert).
This aesthetic is brought to life through striking color palettes, prominently featuring orange and black to represent the contrast of the local environment in Baja California Sur. The launch campaign incorporates the hashtag #SomosPAZion to build excitement and unite the fanbase. The new Sporelli Club Atlético La Paz 26-27 kits are set to be worn throughout the upcoming Liga de Expansión MX season.