Adidas Roll Out New Logo
In 2022, Adidas change their logo. But instead of a big launch, it appears like the Three Stripes brand roll out the new logo bit by bit.
The Three Stripes were minimally changed for the new logo
New Adidas Logo - No Big Launch But Bit By Bit Change?
The Adidas website features the new logo since Friday, April 22.
It went unnoticed back then but Adidas announced the logo change already on 10 March 2021, when they presented their growth strategy ‘Own the Game’ until 2025.
From late 2022 and the 2022 World Cup, there are three different Adidas lines - Adidas Performance, Adidas Sportswear, and Adidas Originals.
The Instagram page still features the old logo
The first product with the new logo was released on 30 March 2022, when Adidas launched the 2022 World Cup football.
Now on April 22 2022, Adidas changed the logo on their website to the new Three Stripes trademark. Some weeks before, the icon for the Apple Adidas app was changed.
Every new Adidas Performance product from November 2022 will feature the new logo
The new Adidas logo will be fully present from the 2022 World Cup. Until then, the brand's products will have the old logo. After that, every new Performance product will have the new logo.
Do you like the new Adidas logo? Do you think there will be a big launch for it? Comment below.
Vintage Football Shirts
from Cult Kits
2008/09 Juventus Del Piero #10 L/S Home Shirt (L) Nike
2007/08 Blackburn Rovers Tugay #5 Home Shirt (L) Umbro
2019/20 AC Milan *BNWT* Black Stadium Jacket (Multiple Sizes) Puma
2000/01 Valencia Aimar #22 Home Shirt (M) Nike
2007/08 Chelsea #13 Third Shorts (XL) Adidas
1998 Les Bleus Home Shirt 'France' (Multiple Sizes) Dreamers
2004/05 Ajax Sneijder #18 Home Shirt (M) Adidas
2005/06 Real Madrid Zidane #5 Home Shirt (M) Adidas
2010/11 Rangers Naismith #14 *Match Worn Vs Manchester United* C/L Home Shirt (L) Umbro
1993/95 Bayern Munich #11 Away Shirt (L) Adidas
Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.
