Adidas Roll Out New Logo
Apr 24, 2022, by Chris
In 2022, Adidas change their logo. But instead of a big launch, it appears like the Three Stripes brand roll out the new logo bit by bit.
The Three Stripes were minimally changed for the new logo
New Adidas Logo - No Big Launch But Bit By Bit Change?
The Adidas website features the new logo since Friday, April 22.
It went unnoticed back then but Adidas announced the logo change already on 10 March 2021, when they presented their growth strategy ‘Own the Game’ until 2025.
From late 2022 and the 2022 World Cup, there are three different Adidas lines - Adidas Performance, Adidas Sportswear, and Adidas Originals.
The Instagram page still features the old logo
The first product with the new logo was released on 30 March 2022, when Adidas launched the 2022 World Cup football.
Now on April 22 2022, Adidas changed the logo on their website to the new Three Stripes trademark. Some weeks before, the icon for the Apple Adidas app was changed.
Every new Adidas Performance product from November 2022 will feature the new logo
The new Adidas logo will be fully present from the 2022 World Cup. Until then, the brand's products will have the old logo. After that, every new Performance product will have the new logo.
Do you like the new Adidas logo? Do you think there will be a big launch for it? Comment below.
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Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.