BREAKING: Jack Grealish to Sign Unprecedented Gucci Deal
Jack Grealish is set to sign a seven-figure endorsement deal with luxury fashion brand Gucci, which would make him the first ever footballer to become a Gucci brand ambassador, as reported by David Ornstein of the Athletic.
Grealish to Become Gucci Global Ambassador
Grealish became the most expensive British footballer of all time last summer after his £100 million move from Aston Villa to Man City after developing steadily into a world class attacker over the past few years. Though he is yet to set the world alight at City, his reputation, profile and good looks seem to have been enough to persuade Gucci that he is the right man to be the first face of the brand from the world of football.
A fresh-faced Grealish before he switched his allegiance to England
Grealish is very much a flair player, and some of his off-field behaviour has been typical of the stereotypical maverick players of the past, setting him apart somewhat from the very homogenised, media-trained modern day footballer. Alcohol, encounters with women, car crashes and breaking lockdown rules are some of the reasons that have seen him make headlines, incidents that could have a longer lasting negative impact on his career and image if it were not for his immense technical ability and skill as a player.
Online Appeal and an Untapped Market
Grealish sporting some Gucci gear
On the pitch, his hairstyle, rolled down socks and bulging calf muscles have become his trademarks, generating countless social media posts dedicated to them, to go along with the montages and clips of him dancing around defenders. This online presence and popularity is a big factor for Gucci, who have increasingly based their advertising strategy on online youth culture since the arrival of Alessandro Michele as creative director in 2015. The brand have hired popular meme makers and Tik Tok creators to produce ad campaigns for them, and chosen K-pop stars and the likes of Harry Styles as ambassadors, whose massive and cult-like online fanbases lap up anything associated with or featuring their idols. Harry Styles’ unveiling as a Gucci ambassador saw their online interactions increase by 1245%.
There is an enormous amount of football fans on social media, with a huge amount of accounts dedicated to the sport, and countless fan accounts who seem to only interact with football content. Anyone who has ever read a football debate on Twitter can tell you that a significant portion of these people are very young and impressionable. They idolise their favourite footballers like deities and copying them in whatever way possible.
This online community of football fans represents an untapped market for luxury brands such as Gucci. This market has been increasingly targeted by streetwear and sportswear brands, but high fashion has just very recently begun to dip its toes in these waters. With 55% of Gucci’s sales in 2017 coming from the under 35 age group, the online football community would definitely fit this consumer profile.
Fashion, Football and Cool Factor
High street brands and online retailers such as H and M, Mango and Boohoo (with whom Grealish already has a line of clothing) have signed up players like Raheem Sterling, Hector Bellerin - who also walked for Louis Vuitton at Paris Fashion Week in 2019 - and Antoine Griezmann for their own ranges of clothing, but Grealish x Gucci would be a step into the upper echelons of luxury fashion. Marcus Rashford has a deal with Burberry and Kylian Mbappé with Dior, brands from their respective countries, but the iconic Italian giant that is Gucci choosing the Birmingham native to represent them is quite unprecedented.
Grealish's Boohoo MAN collection
Grealish would join the likes of A$AP Rocky, Tyler the Creator and Iggy Pop, Jared Leto and Lana Del Rey on the Gucci payroll, stars from the worlds of music and cinema who are obviously deemed to have that necessary cool factor. Is Grealish the right choice to slot into this catalogue of names and faces? His aforementioned antics off the pitch and his swagger on it seem to have convinced the powers that be at Gucci that he is. Then again, these other stars don’t appeal to the same audience that Grealish does, so maybe he doesn’t need to match up exactly to his predecessors. If this works well for the Florence-based fashion house, we can expect that Grealish won’t be the last footballer to pen a deal with a brand of Gucci’s ilk.
What do you think of Grealish becoming the face of Gucci? Would another player have been a better fit? Let’s hear your thoughts in the comments section.
PSG 26-27 Third Kit Concept Based On Leaked Image
Based on the previous leaked pictures, our partner @whatthekit_x have provided a concept of how the PSG 26-27 third kit would look like on their stars Doué and Dembélé. The shorts and socks are expected to carry the same motif and colorway as of the shirt's, creating a uniform ovarall look for the European champions.
What do you think of the PSG's 26-27 third kit? Let us know your thoughts in the comments below.
Queen of the South 26-27 Third Kit Released - Designed by Local School Pupil
Scottish League One club Queen of the South has officially launched its new 26-27 third kit, manufactured by Macron. What makes the release particularly unique is that it was designed by Rex, a pupil from Dalbeattie Primary School, who won a club competition that saw an impressive 1,883 entries submitted from 27 local primary schools.
The Macron Queen of the South 2026-27 third jersey introduces an eye-catching look based on bold diagonal stripes alternating between pink, black, and purple. The sleeves are dominated by bright pink with black cuffs, matched by a clean black V-neck collar. White detailing finishes the shirt, including the Macron Hero emblem, local sponsor Gavin Edgar Joinery on the chest, and a recolored monochrome club crest.
Completing the Queen of the South 26-27 third strip are black shorts and socks. The full kit is available now through the club's official online store and physical club shop.
Kifisia FC 26-27 Home & Away Kits Released
Greek Super League club Kifisia FC and German kit maker Erima have officially revealed the team's new home and away kits for the 26-27 campaign. Both designs introduce the branding of new front-of-shirt sponsor Tutu Deals.
The Erima Kifisia 26-27 home jersey features a timeless navy blue base covered with subtle white vertical pinstripes extending across the front and sleeves. A sharp white V-neck collar matches the clean white Erima chest branding, while the club's signature plane tree leaf crest sits proudly on the left breast.
The 26-27 away kit opts for a clean white base adorned with an intricate, tonal root-inspired graphic pattern across the body. Navy and gold trim decorates both the polo collar and the sleeve cuffs, with elegant gold detailing applied to the club crest and manufacturer logo to round off the look.
AC Bellinzona 26-27 Home & Away Kits Released
Italian brand Acerbis and Swiss side AC Bellinzona have officially unveiled the club's new home and away kits for the 26-27 season. The Ticino outfit, competing in the Swiss Promotion League, receive a coordinated pair of shirts defined by a bold cross design across the front.
The AC Bellinzona 26-27 home shirt arrives in the club's signature deep granata, highlighted by a prominent white cross spanning across the entire front of the jersey. Reversing the colorway, the 26-27 away jersey uses a clean white base complemented by the same large cross graphic in dark red.
Both jerseys feature a symmetrical, centered layout. The Acerbis wordmark and Bellinzona's diamond-shaped badge sit vertically above each other on the upper chest, while the sponsor emblem is aligned right in the center of the cross.
Ederson Continues Cutting Sleeves at Fenerbahçe
Heading into his second season in the Süper Lig, the 33-year-old goalkeeper was once again spotted taking the pitch in a cut-sleeve jersey. Simply because Fenerbahçe does not offer a short-sleeve kit option from Adidas.
At his previous clubs like Rio Ave, Benfica, and Manchester City, Ederson always had short-sleeve versions to him. His time at Fenerbahçe marks one of the rare instances in his professional career where Ederson has worn long sleeves on the pitch.
Special thanks to What The Kit for the spot and the collage.
Bordeaux 26-27 Away Kit Released
Following the launch of their home strip, Girondins de Bordeaux and Hummel have officially unveiled the club's new away kit for the 26-27 season. Amidst severe off-pitch turmoil and administrative relegation to the amateur leagues, the French club has looked to the most celebrated period in its history for design inspiration, presenting a shirt that pays tribute to the famous 1986-87 double-winning side.
The Hummel Bordeaux 26-27 away jersey is predominantly white, framed by dark navy panels across the shoulders and sleeves that house the Danish brand's signature chevrons. A classic white polo collar features discreet red trim along the edges, which is echoed on the sleeve cuffs. Completing the retro aesthetic, the left chest bears the club's circular 1980s crest rather than the modern badge, delivering an unmistakable nod to the golden era.
Presented without a main shirt sponsor, the clean retro shirt maintains a bespoke feel despite the team competing outside the professional ranks in Régional 1. Hummel continues to stand by the club under its multi-year partnership, with the kit priced at €89.95.
Adidas Croatia 26-27 Away Kit Leaked - Replica Version
Following early physical store sightings in Asia last month, the all-new Croatia 2026-27 away shirt has now gone on sale online at retailers including Pro:Direct Sport and Adidas in China ahead of its formal launch. The jersey represents one of the marquee pieces of Croatia's brand-new technical partnership with Adidas, which officially commenced on August 1 following the end of the nation's 26-year relationship with Nike. Big thanks to @thekitsbaia for the heads-up.
The Adidas Originals Croatia 26-27 away jersey features an EQT Blue base covered in an intricate tonal graphic pattern celebrating traditional Croatian lacemaking, a UNESCO-recognized craft associated with Pag and Lepoglava. Bright red-orange details highlight the V-neck collar, sleeve cuffs, and the signature three stripes along the shoulders. In line with the Originals aesthetic, the shirt features the classic Trefoil logo in white alongside the full-color HNS federation badge, finished with a stylized "Hrvatska" wordmark printed on the upper back.
