Forward Madison Release Hypnotic Pre Match Shirt

Apr 21, 2022

by Footy Headlines

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Forward Madison have released their new "Hypno" pre-match shirt made by Hummel, with the reason for the name being fairly obvious. The shirt will be worn before all games in the 2022 USL League One season, barring any special occasions.

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Forward Madison Hypno Pre-Match Top

Check out the warm-up shirt below.

The club, based in Wisconsin, have had a number of colourful and eye-catching shirt designs from Hummel over the last couple of years and their latest pre-match shirt is no different. A black base creates a stark contrast with the vivid pink pattern of wavy lines emanating out from the centre of the torso, where an enlarged club crest is found.

Hummel and main sponsor Dairyland have their logos placed either side of the badge. A white v neck and white chevrons on the all black sleeves are some of the more subtle elements of the design.

The Hypno Top was designed by Forward Madison Creative Director Will Jenkins:

“I’ve always been a fan of art that has movement and that evokes momentum. Art that looks like it’s going 60mph despite standing still. In this case, we were able to come up with a design that really forces your attention down this hypnotic pattern, aided by the flexibility in how we displayed our normal sponsors & logo. Something trippy, something unique, something fun & definitely something “Forward Madison”.”