Chelsea Announce WhaleFin Sleeve Sponsor Deal
May 12, 2022, by Chris
Premier League giants Chelsea today announced a sleeve sponsor deal with Amber group, who replace Hyundai. The logo of WhaleFin will be emblazoned across the kit of both the men’s and women’s teams from the start of the 2022/23 season.
The Chelsea FC Amber Group deal doubles the previous contract
WhaleFin are a digital asset platform owned by Singapore-based Amber Group. They are also reported to become Atletico Madrid's new main sponsor.
Chelsea Amber Group Sleeve Sponsor Deal - WhaleFin Logo to Feature On Left Sleeve
The Chelsea FC Amber Group deal is worth £20m a year, according to Sky Sports News. This doubles the figures of Hyundai.
Chelsea also want a new main sponsor to replace Three
The deal was announced despite a temporary ban on the club from striking new partnerships while it operates under government supervision.
Guy Laurence, Chelsea FC Chief Executive, commented:
‘This is a hugely exciting partnership for the club, which aligns us with one of the most advanced digital asset companies in the world. As Amber Group continue to expand coverage of their platform globally, they will now have the ability to not only speak to the hundreds of millions of loyal Chelsea fans around the globe but also be seen by the billions who tune into the Premier League each season.'
Michael Wu, Amber Group Chief Executive Officer said:
‘Our partnership with Chelsea FC is a watershed moment as we embark on the next stage of our growth globally. With the beautiful game’s ability to rally a global audience regardless of culture, language and nationality, we are excited to showcase the full potential of digital assets to an international audience. ’
Chelsea are also reported to be looking for a new main sponsor to replace Three.
Share your thoughts in the comments below.
Al-Ittihad 26-27 Home Kit Leaked?
A picture of a potential Al-Ittihad 26-27 kit has been shared online, sparking discussion about whether it could be the Saudi club's new jersey. The image was originally posted by the Arabic kit account @MidanAlAtqam on X, featuring a design that could potentially serve as the next shirt for the team.
At this stage, we cannot verify the authenticity of the design.
We will continue to monitor the situation and provide updates if more concrete information regarding the new Al-Ittihad kit becomes available.
Everton 26-27 Away Kit Leaked
Everton's new 26-27 away kit has been leaked in an unusual way, appearing early on a massive advertising billboard ahead of its official release. Pictures of the public advertisement have surfaced online, giving fans an early look at what Castore has designed for the club's upcoming campaign on the road. With the home kit having already launched earlier in July, the away shirt has been the next highly anticipated release for supporters.
The Everton 26-27 away kit introduces a classic pinstripes design
Leicester City 26-27 Away Kit Released
The Leicester City 26-27 away kit has been officially released today. Produced by Adidas, the new away shirt introduces a retro-inspired design and is currently available to purchase at the club's pop-up shop.
The Adidas Leicester City 26-27 away football shirt is predominantly maroon. The standout features of the kit are its classic branding elements, utilizing the iconic Adidas Trefoil logo alongside a retro leaping fox crest in place of the standard modern club badge.
This launch confirms earlier leaks and places Leicester City among the select Adidas clubs to receive the classic Trefoil logo for their alternative kits during the 26-27 season. The vintage aesthetic has been well-received by fans following the official reveal.
Hertha BSC 26-27 Away Kit Revealed
The new Hertha BSC 26-27 away kit has been revealed. Made by Castore, the new away shirt will be worn during the upcoming 2. Bundesliga season.
The Castore Hertha Berlin 26-27 away jersey introduces a fresh look for the club. It is navy with a blue and white design that, in our opinion, looks like a screensaver.
What are your thoughts on the new Hertha BSC 26-27 away kit by Castore? Let us know in the comments.
Nojima Stella Kanagawa Sagamihara 26-27 Home, Away & Goalkeeper Kits Released
Women football club Nojima Stella Kanagawa Sagamihara from WE League have introduced their new kit collection for 2026-27 season.
The kits are made by American streetwear brand X-Girl, applying one identical template on all four kits. The design feature a subtle graphic with star-like shapes and different tones across the base. The home kit is red and blue, paired with a white and light purple away kit and two goalkeeper kits in green and orange.
What do you think of Nojima Stella Kanagawa Sagamihara 2026-27 kits? Leave your thoughts in the comments below.
FC Hertha Wels 26-27 Away Kit Released
FC Hertha Wels from Austrian 2. Liga have unveiled their new away kit, made by Hummel and to be worn in the upcoming 2026-27 campaign.
The new design feature a red base combined with white pinstripes and white round collar. The club crest is placed next to the tournament logo, forcing the Hummel logo to be moved upward. The kit is paired with red shorts and socks.
What do you think about FC Hertha Wels 2026-27 away kit? Leave your thoughts in the comments below.
