The Messi Effect: 60% of All PSG Shirts Sold This Season Had Messi Printing
Since joining from Barcelona last summer, Lionel Messi has made a big financial impact at PSG. Merchandising revenue increased by 40% and 60% of all PSG shirts sold this season had Messi’s name and number on the back.
Messi Shirts Account for 60% of PSG Shirts Sold
Lionel Messi’s first season at PSG has not exactly been a roaring success on the pitch. His stats of 6 goals and 13 assists from 25 matches are well below his absurdly high standards, which he set in the more competitive La Liga, so achieving such low numbers in what is perceived as a weak league makes it even more disappointing. He failed to help them win the Champions League and he doesn’t seem to be happy in Paris, but at least the club will be happy with his contribution to their bank accounts.
PSG sell a huge range of merchandise, dropping a new collection or collaboration almost weekly. It is no coincidence that merchandising revenue rose by 40% (an increase of around €60 million) the same season Messi came to Paris. Merchandise includes everything from mugs, baseball bats and Jordan brand sneakers, but of course shirts are the most widely sold items. A huge 60% of all of those shirts were sold with Messi printed above the number 30 on the back.
As well as bringing in money from fans, Messi’s presence at the club attracted 11 new official sponsors, pushing total sponsorship revenue up to €310 million for the season. Of course PSG were an attractive prospect to potential partners even before the Argentine’s arrival, but would resale platform GOAT have been so keen on the deal were it not for the association with the 7 time Ballon d’Or winner?
Ideally, the club would have liked an equally significant contribution from him on the pitch, but they will surely be satisfied with the return on their investment in a financial sense.
Do you think Messi’s form will be more in line with his marketability next season? Comment below.
Ternana Women 26-27 Home Kit Released
Newly promoted Serie A Women side Ternana have officially unveiled their home kit, becoming one of the very few women teams to have their own bespoke designs.
Made by Macron, the jersey put an interesting twist on the traditional green and red stripes, using one large central stripe and four smaller stripes around it, spreading out on the top. All of the stripes are outlined with yellow trims, matching with the logos and accents.
What do you think of the new Ternana Women 26-27 home kit by Macron? Let us know in the comments.
AEK Athens 26-27 Third Kit Released
AEK Athens have just unveiled their new 2026–27 third kit, featuring the iconic Dikéfalos (double-headed eagle) emblem on the left chest.
The kit has a simple design, with blue as the dominant color, while the collar and sleeve cuffs are black.
Nike has placed the Dikéfalos emblem on the left chest, the club’s symbol, instead of the full club crest.
Nike Mercurial Superfly 11 Kobe "Mamba" Boots Leaked - Inspired by Vapor 9 'Fireberry' Boots
Footy Headlines can leak 8 more new images of the special Nike Mercurial Superfly 11 “Mamba” boots, featuring a colorway inspired by the iconic Vapor 9 “Fireberry.” Big thanks to sbootssupply.
Valletta FC 26-27 Home Kit Released
Malta club Valletta FC have unveiled their new 2026–27 home kit, featuring an extremely simple design.
The shirt is predominantly white, with a red Swoosh logo. It has a plain finish and a crew neck collar.
Fidelis Andria 2018 26-27 Home & Away Kits Released
Fidelis Andria 2018 have unveiled new home and away kits for the 2026–27 Serie D season.
Both shirts share the same design, featuring pinstripes and a polo collar. The home kit comes in blue with white stripes, while the away kit is white with blue stripes.
Al Rayyan SC 26-27 Third Kit Released
Al Rayyan SC and technical sponsor Joma have officially launched the club's new third kit for the 2026-27 season. The new release completes the Qatari side's kit collection following the earlier rollouts of their traditional red-and-black home and sleek black away uniforms.
The Joma Al Rayyan 26-27 third shirt is dominated by an elegant off-white and cream base, highlighted by deep green detailing throughout. The body and sleeves incorporate a subtle, tonal jacquard-style pattern that adds depth to the design. A tailored polo collar with a v-neck insert and delicate green piping provides a classic, sophisticated finish.
All brandings on the jersey, including the Joma logo, main sponsor QIB, and the Al Rayyan SC club crest, are executed in monochrome dark green. A dedicated 1967 tag pays tribute to the club's founding year. Matching off-white shorts with green side inserts and coordinated socks complete the kit.
If Ezeta made Barcelona's kit
Using fifakitcreator.com, we have imagined an Ezeta kit for Barça. You can create your own kits with the tool, which has a whole new mobile UI since the start of this month.
