New Dundee United Logo Released
Jun 20, 2022, by Chris
We have another logo news as Scottish Premiership Dundee United have updated their logo.
Dundee United FC 2022 Logo
The new Dundee United FC logo is a modernization of the previous crest that was launched in 1993. It retains all the core elements of the previous badge history but all in a more contemporary design.
With the font's roots in old-century logos and signage, there is a good balance of old and new to the overall aesthetic
Dundee United Logo History
The crest now use a contemporary font that has a sans serif base with a touch of flare to it. The lion has been redrawn as a clear depiction with refined lines and the revised background palette with a clear black outline of the diamond allowing it to become a key element of the new branding.
Switching the triangle colors on the background palette has enhanced and gave clarity to the lion's face and alongside precision, consistency and alignment throughout the crest, gives a sense of unity and reflects the club's core values and desire to continue recent growth.
According to Dundee United, there "was an obvious need to improve the look and feel of the club brand and digital strategy to reach into new markets, both domestically and internationally".
The Dundee United brand regeneration was developed by Dundee-based design studio Creative Graffix.
Do you like the changes Dundee made to their logo? Comment below.
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Deportivo Cali 1965 First Title Commemorative Kits Released
Colombian club Deportivo Cali and their technical sponsor Hillside have launched a special-edition capsule celebrating the club's historic first league championship won in 1965. The release consists of two retro-inspired jerseys — one in green and another in white — that pay tribute to the monumental title won over six decades ago.
Both shirts embrace a classic mid-60s aesthetic, anchored by an open polo-style collar. The green shirt features a contrasting white collar and cuffs, complemented by a tonal sublimated pattern of stripes, pennants, and historic club insignia across the fabric. In turn, the white version offers a clean, elegant look highlighted by rich emerald green trim. On the collar ribbing, knit detailing spells out "19 CAMPEÓN 65" in tribute to the landmark campaign.
Each jersey is adorned with a vintage Deportivo Cali crest topped by a single embroidered golden star representing that maiden triumph. Additional commemorative touches include a retro script Hillside graphic at the lower back and a stitched authentic crest patch near the hem displaying "Cali - Un Amor para toda la Vida 1912". The limited-edition pieces are delivered in custom collector's packaging alongside a certificate of authenticity.