Everton Announce Stake Main Sponsor Deal - Which Logo Will Feature On Shirt?
Everton Football Club today announced that Stake.com will become the club's new main sponsor in a record deal. Stake.com replace Cazoo.
The record deal is worth 10 million GBP/season
Stake.com are a sports betting and gaming company. They were founded in 2017. Stake.com have been sponsoring Watford since the 2021-2022 season.
Everton Sign Record Main Sponsor Deal With Stake.com - £10m-a-Season
The multi-year partnership Everton Stake deal will commence on 1 July and is the highest value front-of-shirt deal in the Club’s 144-year history. It is reported to be worth £10m-a-season.
it is very likely that the kit will feature the "Stake.com" branding
As Everton’s main partner, the Stake.com brand will feature on front of the men’s and women’s playing shirts, as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the Club’s digital platforms.
It remains to be seen which Stake logo will feature on the Everton 22-23 kits. While the deal was announced with the main Stake logo, it is very likely that the kit will feature the "Stake.com" branding.
In 2020, Everton Chief executive Denise Barrett-Baxendale said 2020 the Goodison Park club would 'in an ideal world' not be sponsored by gambling companies. Not only therefore, Everton are now criticized.
Various of Everton's sponsorship deals were affected by sanctions imposed on Alisher Usmanov, the owner of USM, in the wake of Russia's invasion of Ukraine earlier this year. Everton suspended sponsorship agreements with Russian companies USM, Megafon and Yota with immediate effect.
Everton also said "that more partnership agreements will be announced soon as the Club lays the foundations for future growth ahead of a move to a new stadium at Bramley-Moore Dock".
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Kilmarnock 2026-27 Home & Away Kits Released
Scottish Premiership club Kilmarnock FC have officially unveiled their new home and away kits for the 2026-27 season. Made by Hummel, the new shirts feature James Frew Ltd as the main front-of-shirt sponsor.
The Hummel Kilmarnock 2026-27 home jersey introduces a clean design in the club's traditional blue, complemented by Hummel's iconic chevrons on the shoulders. Offering a vibrant alternative, the Hummel Kilmarnock 2026-27 away shirt is predominantly yellow. Both kits share a cohesive design language characteristic of Hummel's recent templates and are available to purchase through the club's official channels.
RFEF Official Store AI Chatbot Recommends Fake Spain Jerseys
The official store of the Spanish Football Federation (RFEF) has experienced an embarrassing glitch, as its AI-powered chatbot is reportedly advising fans to purchase counterfeit Spain national team jerseys instead of the official merchandise.
A viral post by X user @Free_y_thinker highlighted the issue, sharing a screenshot of the chatbot recommending a fake jersey as a better and cheaper alternative to the official kits. The post quickly gained massive traction with nearly a million views, prompting other users to share their own bizarre interactions with the shop.rfef.es AI, which included further recommendations for fakes, specific unauthorized sellers, and even seemingly random Python code. This incident highlights the potential pitfalls of implementing AI customer service without strict guardrails.
2026-27 English Club Crest Updates
In the 2026-2027 season, several English teams will have a different badge, as nicely highlighted by The92Bible. Three teams have permanent changes - Stoke, Peterborough, and Salford.
FC Twente 2026-27 Home Kit Released
FC Twente and Castore have officially unveiled the club's new home kit for the 2026-27 season. The launch follows a successful campaign that saw the team finish fourth in the Eredivisie and secure European football, with the club using the motto "We continue the line" for the new release.
The Castore FC Twente 2026-27 home shirt introduces a clean and traditional look in the club's classic red. Drawing direct inspiration from the legendary 2009-10 championship-winning season, the standout design feature is a subtle, thin vertical line pattern that runs across the entire shirt. Adding a local touch, the word 'Tukkers' is proudly incorporated into the collar, while various club-specific elements are embedded within the back numbers.