2010-2022 World Cup Kit Battles

Oct 31, 2022

by Chris

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Dominant Brands: Adidas, Nike, and Puma have dominated World Cup kit manufacturing from 2010 to 2022.
Kit Supplier Leaders: Adidas had the most teams in 2010 and 2018, while Nike led in 2014 and 2018.
Recent Winners: Adidas-supplied teams won in 2010 and 2014, and Nike-supplied teams won in 2018.

Even though club football is in full swing, it is only 20 days until the 2022 FIFA World Cup will kick off. In cooperation with Football Kit Archive, we take a look at the brand battles of the FIFA World Cups since 2010, revealing that there is a constant battle for the number #1 kit maker.

Check out all classic World Cup soccer jerseys and brand battles on Football Kit Archive

2010-2022 World Cup Kit Battles

All World Cups of the past 12 years have been dominated by the big three football brands - Adidas, Nike, and Puma.

Adidas made the kits for the largest number of teams in 2010 and 2018, while Nike led the battle in 2014 and 2018.

For smaller suppliers, it is very hard to get a piece of the World Cup pie. Since 2010, small manufacturers supplied 4 (2010), 5 (2014), 6 (2018), and 5 (2022) teams.

Hummel x Denmark stood out in terms of kit releases for the 2022 World Cup

As Iceland and Errea showed off in the Euro 2016, there is still a chance for small kit makers to get the same attention as the big manufacturers. In the 2022 World Cup, Denmark x Hummel could be an unexpected winner. They already got people talking with their monochrome Denmark 2022 World Cup kits.