Anything But a Revolution: Swedish Club AIK Update Logo
Nov 19, 2022, by Chris
Swedish club AIK Fotboll have updated their club crest. The new AIK logo is a small update of the previous crest that has been more or less the same since 1975. Thanks to @WorldClubCrests for making us aware.
AIK's minimal update stands in stark contrast to Juventus, Gamba Osaka, and many other teams
AIK subtle crest restoration stands in stark contrast to the logo changes of various other teams in recent years, including Juventus, Gamba Osaka, and Inter Milan.
AIK Fotboll 2022 Logo
The new AIK logo is based on the original version from 1975. AIK decided to update their logo because the "previous original had details that were too fragile for print, difficult to see on a small screen and also some illogical execution of line widths and spacing".
AIK's goal with the club redesign was to have a new crest that fits the modern requirements while "being as close to the original from 1975".
Indeed, the new AIK logo looks almost identical to the previous crest if seen alone. The club also highlighted which elements have been updated, and why the club did so.
New AIK Logo - Changes
- Tower elements should have the same line width, roundings and spacing. Start from a circular grid that gives all the different parts the same perspective
- The sun's rays should become clearer, emanate from the center of the sun and be evenly distributed
- The end of the beam at the bottom left should be rounded
- The typography of the year is changed to AIK Numbers (they are the same numbers but fine-tuned by the font experts at Familjen)
- The blue and yellow colors become clearer
- Letters and spaces in the word picture AIK are fine-tuned
- The background is adjusted so that it is perceived as wide all around
- The scrollwork is adjusted so that it is not perceived as angular, but more teardrop shaped
You can find all about the restoration of the AIK logo on their website.
Do you like that AIK decided to only update their iconic crests instead of launching an all-new logo? Comment below.
Aston Villa 26-27 Third Kit On Sale Early in Adidas Store
Aston Villa's 26-27 third kit has gone on sale early at an official Adidas store in Tenerife ahead of its official launch.
Photos shared by supporter @squirrelvilla confirmed that the complete strip was available to buy in Playa De Las Americas, giving fans an early look at the new shirt and matching shorts in hand.
The Adidas Aston Villa 26-27 third shirt features a light icy blue base covered in an elaborate, repeating swirl pattern across the front and sleeves. Claret detailing highlights the crew neck collar, sleeve cuffs, and signature Three Stripes, while both the centered Adidas logo and Aston Villa crest sit prominently on the chest. The version bought in store was sold without a main front sponsor.
FC Penafiel 26-27 Home Kit Released
Portuguese Liga 2 club FC Penafiel has officially launched its new home kit for the 26-27 season, produced by Nike. The release heralds a new kit deal for the club, leaning into a classic aesthetic that honors their traditional Rubro-Negro identity.
The Nike FC Penafiel 26-27 home jersey is predominantly red, styled with a contrasting black polo collar and open v-neck cut. Adding to the retro design, the club badge is set within a dark circular crest frame on the left chest, accompanied by a black Nike Swoosh and white Abanca sponsorship branding across the chest.
The FC Penafiel 26-27 home shirt is available now through the club's official webshop, priced at €59.99.
Nigeria Women Update Crest With 10 Stars
At the 2026 Women's Africa Cup of Nations (WAFCON), defending champions Nigeria featured a special detail on their shirts: 10 stars added above their crest. The "Super Falcons" had never worn stars on their kits in previous WAFCONs.
The 10 stars represent Nigeria's 10 continental titles, celebrating their history as the most dominant team in African women's football. Big thanks to our Vietnamese partner @jerseystory_vn for the collage image.