New Era Enter the Football Kit Market With Shibuya City FC

New Era, the American brand known for their baseball caps, have become the technical sponsor for Japanese side Shibuya City FC, whose new kit was released earlier this week. This is New Era's first ever football shirt.

New Era Enter The Football Kit Market

New Era was founded in 1920 and is probably the most popular cap manufacturer in the world. Starting out producing baseball caps, they became the official partner of Major League Baseball and eventually went on to have similar deals with the NHL and NFL.

They've branched out from American sports and into football before with headwear ranges for Manchester United and Tottenham, but now they've made their first ever football shirts for Japanese side Shibuya City FC. Check out their new home kit below.

Shibuya City FC 2023 Home Kit

This is New Era's Shibuya City FC 2023 home jersey.

The New Era Shibuya City FC 2023 shirt is white with grey grahphic-filled stripes, bordered by black pinstripes. A black stripe running down the sides has New Era wordmark branding.

The sleeves are solid white and the cuffs and collar have black trim. The club badge is centrally placed and New Era's logo is on the left of the chest, very small by comparison.Black shorts and white socks round off the look of the new Shibuya City FC 2023 home uniform by New Era.

Made by New Era. What's your opinion on Shibuya City FC's home kit? Comment below.