No More Umbro: Bournemouth Announces Hummel Kit Deal

Update: Bournemouth have officially confirmed earlier leaks, announcing that Hummel will replace Umbro as the club’s new kit supplier.

Bournemouth Signs Hummel Kit Deal From 2026-27 Season

The new partnership between Bournemouth and Hummel will run for five seasons, from the 2026–27 season through to the end of the 2030–31 season.

This new agreement marks a historic first for the club, as Hummel has never previously manufactured kits for Bournemouth in their entire history.

Jim Frevola, AFC Bournemouth’s President of Business Operations, shared his delight at the deal: “This is a hugely significant partnership for the club and one that reflects the progress we are making across all areas of the business. Hummel stood out through a highly competitive process, not only for the quality of their products but for their understanding of our vision and their commitment to building a long-term, collaborative relationship. We’re excited about what we can achieve together in the years ahead.”

This impending deal also means the end of a significant era. Umbro has been supplying Bournemouth's kits since the 2018-19 season, producing a wide variety of bespoke and memorable designs.

However, with this new Hummel contract set for 2026, Umbro will unfortunately fall just short of completing a full decade of partnership with the Cherries.

Are you excited to see what Hummel can design for Bournemouth? Will you miss Umbro's kits? Comment below.