Main Sponsor Bankrupt - Essen Release New Kits With New Sponsor
Two weeks ago, just before Christmas, German third division side RW Essen revealed that their shirt sponsor, HARFID, will no longer be appearing on their shirts this season.
Essen's Release New Kits With Replacement for Bankrupt Sponsor
HARFID have gone bankrupt, meaning they will not be able to honor their main and shirt sponsor agreements with RW Essen. Therefore, the club have already found a suitable replacement in Deutsche Saatgut, who will serve as the main sponsor until the end of the 2022-23 season.
RW Essen 22-23 Home Kit
Check out Jako's Essen 22-23 home shirt below.
Based on the Primera template, the Jako RW Essen 2022-2023 home shirt has a plain white base with red coming in the form of a stripe down each side, the Jako branding and the round collar.
White shorts and socks round off the look of the new RWE 2022-2023 home kit by Jako.
The Jako RW Essen 2022-2023 home shirt is not being sold.
RW Essen 22-23 Away Kit
This is the RW Essen 22-23 away shirt, made by Jako.
The Jako RW Essen 2022-23 away shirt is a reversal of the home option in terms of colors, switching the red and white aspects.
Red shorts and socks round off the look of the new RW Essen 2022-2023 away uniform by Jako.
The Jako RW Essen 22-23 away shirt is not being sold.
RW Essen 22-23 Third Kit
Check out Jako's Essen 2022-2023 third shirt below.
The Jako RW Essen 22-23 third shirt once again makes use of the Primera teamwear jersey, this time in black with white details.
Black shorts and socks round off the look of the new RW Essen 22-23 third strip by Jako.
The replacement Jako Essen 2022-23 shirts are not available to purchase.
Check out all RWE kits on Football Kit Archive
What do you make of the Jako's new home, away and third kits for Essen? Comment below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
