Crypto Firm Whalefin to Cancel Atlético Madrid Sponsorship Deal Four Years Early
- Sponsorship Cancellation: Crypto firm Whalefin is canceling their five-year, €40 million-per-season shirt sponsorship deal with Atlético Madrid after less than a year.
- Financial Difficulties: Whalefin's cancellation is due to financial problems stemming from the volatile crypto market, leading to their withdrawal from both the Atlético and previously, Chelsea sponsorships.
- Crypto Sponsorship Issues: This is the second instance of a crypto sponsor reneging on a major European football sponsorship deal, highlighting potential risks associated with the crypto sector.
Crypto firm Whalefin are to cancel their €40 million a season shirt sponsorship deal with Atlético Madrid, less than one year after signing it.
Whalefin to Cancel Atlético Deal
Just a few months after they backed out of their Chelsea sleeve sponsorship deal, cryptocurrency firm Whalefin are set to cancel the five year deal they signed with Atlético Madrid. Atlético have not received official confirmation of the cancellation from their sponsor yet, but Diario AS report that they are already on the lookout for a new main partner for next season.
Atlético unveiled their kits ahead of the 22-23 season without any sponsor logo.
Whalefin cancelled their contract with Chelsea due to financial difficulties, so alarm bells were likely ringing since then for the Atlético board. The volatility of the crypto market is responsible for the firm's money problems, and this disruption will put more financial strain on Los Colchoneros, who are already out of pocket having been eliminated from the Champions League this season.
Whalefin are the second crypto sponsor to renege on their sponsorship agreements, after Digitalbits failed to make even the first installment of their planned payments to Inter. Both Inter and Atlético will likely seek partners who operate in a different sector after their bad experiences with the crypto world.
Are there any logos you would like to see on Atlético's shirts next season? Comment below.
No More Volt: Reebok Santa Cruz 26-27 Third Kit Released
Brazilian club Santa Cruz FC and Reebok have officially unveiled the team's new third kit for the 26-27 season. Titled "A Profecia de 57", the special-edition release celebrates two defining moments in the club's history: the 1957 anthem written by Capiba that coined the nickname "O Terror do Nordeste", and the 2016 Copa do Nordeste title that fulfilled the prophecy ten years ago.
The Reebok Santa Cruz 26-27 third jersey introduces an elegant black and gold design. Across the black base, intricate golden fractured lines trace the geographical outline of Brazil's Northeast region. The front of the shirt features Santa Cruz's classic interlocking SCFC monogram badge rendered in metallic gold, mirrored by Reebok's vector logo on the opposite side. A sharp v-neck collar with gold trim and matching sleeve cuffs complete the look.
Subtle commemorative emblems highlighting "A Profecia de 57" and "O Terror do Nordeste" decorate the release alongside gold numbering on the reverse. Matching black shorts and socks with gold accents complete the new Santa Cruz third uniform.
Club Africain 26-27 Third Kit Released
Following the unveiling of their home kit earlier two weeks ago, Tunisian giants Club Africain and technical sponsor Kelme have officially launched the club's new third kit for the 26-27 campaign.
The Kelme Club Africain 26-27 third jersey delivers a sleek and stealthy design, featuring a black base elevated by an intricate tonal graphic pattern with calligraphic undertones across the front and sleeves. Strong contrast comes via the classic fold-over collar, styled in red with thin white tipping, matched by solid red sleeve cuffs. Below the rear collar, the shirt includes the club motto "Beyond the last breath" stamped in red.
The shirt is finished with white details for the Kelme paw logo and front sponsor Ooredoo, sitting alongside the traditional red and white Club Africain crest. Matching black shorts and socks complete the full look for the Tunisian side.
Adidas Marseille 27-28
No more Puma - the return of the Three Stripes. More about the Marseille 27-28 kits very soon on Footy Headlines (and already on Kit Creator).
Boca Juniors Tribute: Sint-Truiden 26-27 European Kit Released
Belgian Pro League club Sint-Truidense VV has officially unveiled its new European kit for the 26-27 season, produced by regional brand Olympic. The special strip was revealed during the premiere of the club documentary 'Expeditie Kanarie: de weg naar Europa' at CC De Bogaard, celebrating STVV's historic first qualification for the main stages of European competition in club history.
The Olympic Sint-Truiden 26-27 European jersey draws heavy inspiration from Boca Juniors while paying tribute to the club's iconic late-1980s 'BT-shirt'. It features a royal blue base highlighted by a bold yellow horizontal chest band that accommodates the Maruhan sponsor logo. The STVV crest and Olympic branding are centered neatly above the chest stripe, complemented by yellow trim along the V-neck collar and sleeve cuffs. Matching blue shorts and yellow socks complete the look.
Sint-Truiden will wear the new kit throughout their 26-27 UEFA Conference League league phase campaign, where their fixtures include matchups against Ajax, Hajduk Split, SK Brann, FC Midtjylland, FC Lugano, and FC Iberia 1999 Tbilisi.
