Crypto Firm Whalefin to Cancel Atlético Madrid Sponsorship Deal Four Years Early
- Sponsorship Cancellation: Crypto firm Whalefin is canceling their five-year, €40 million-per-season shirt sponsorship deal with Atlético Madrid after less than a year.
- Financial Difficulties: Whalefin's cancellation is due to financial problems stemming from the volatile crypto market, leading to their withdrawal from both the Atlético and previously, Chelsea sponsorships.
- Crypto Sponsorship Issues: This is the second instance of a crypto sponsor reneging on a major European football sponsorship deal, highlighting potential risks associated with the crypto sector.
Crypto firm Whalefin are to cancel their €40 million a season shirt sponsorship deal with Atlético Madrid, less than one year after signing it.
Whalefin to Cancel Atlético Deal
Just a few months after they backed out of their Chelsea sleeve sponsorship deal, cryptocurrency firm Whalefin are set to cancel the five year deal they signed with Atlético Madrid. Atlético have not received official confirmation of the cancellation from their sponsor yet, but Diario AS report that they are already on the lookout for a new main partner for next season.
Atlético unveiled their kits ahead of the 22-23 season without any sponsor logo.
Whalefin cancelled their contract with Chelsea due to financial difficulties, so alarm bells were likely ringing since then for the Atlético board. The volatility of the crypto market is responsible for the firm's money problems, and this disruption will put more financial strain on Los Colchoneros, who are already out of pocket having been eliminated from the Champions League this season.
Whalefin are the second crypto sponsor to renege on their sponsorship agreements, after Digitalbits failed to make even the first installment of their planned payments to Inter. Both Inter and Atlético will likely seek partners who operate in a different sector after their bad experiences with the crypto world.
Are there any logos you would like to see on Atlético's shirts next season? Comment below.
Bourges FC 26-27 Home Kit Released
French National 1 club Bourges FC have officially unveiled their new 2026-27 home kit. Made by New Balance, the new shirt combines the club's traditional colours with subtle modern detailing.
The New Balance Bourges FC 2026-27 home shirt features classic red and white vertical stripes, with subtle diagonal light-grey geometric textures incorporated into the white panels. Solid red detailing covers the shoulders, sleeves and upper chest, while Air Senegal appears above the central city symbol and Groupe Alpha I.S.I completes the main front sponsorship.
What do you think of the new Bourges FC 2026-27 home kit? Let us know your thoughts in the comments below.
Beerschot 26-27 Away Kit Released
Belgian club K. Beerschot V.A. have officially unveiled their new 2026-27 away kit. Made by Nova, the new shirt celebrates Antwerp's cultural heritage through a distinctive local-inspired design.
The Nova Beerschot 2026-27 away shirt features a predominantly white base with deep purple detailing on the collar, sleeve cuffs and sponsor branding. A subtle geometric pattern across the fabric takes inspiration from the historic mosaic floor of the Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA), while purple shorts and white socks complete the look.
A stealth black goalkeeper kit is also part of the new away collection.
What do you think of the new Beerschot 2026-27 away kit? Let us know your thoughts in the comments below.
Al Wasl 26-27 Away Kit Released
UAE Pro League side Al Wasl SC has officially revealed its new away kit for the 2026-27 season. Produced once again by Puma, the new strip delivers a sleek, stealthy aesthetic to contrast with the club's traditional yellow home look.
The Puma Al Wasl 2026-27 away jersey is predominantly black, highlighted by subtle tonal patterning woven across the fabric. It features monochrome silver and white sponsor applications and club crest, accompanied by the white Puma cat logo and the United Arab Emirates national flag positioned centrally on the chest. Matching black shorts and socks complete the clean, blackout-inspired look for the Dubai-based side.
Viborg FF 26-27 Away Kit Released
Danish Superliga club Viborg FF has officially launched its new away kit for the 26-27 season, produced by Capelli Sport. Following the release of their home strip earlier this summer, the new away uniform adopts a sophisticated, retro-inspired aesthetic.
The Capelli Viborg FF 26-27 away jersey features a clean white base highlighted by thin green vertical pinstripes and a subtle tonal geometric pattern embossed throughout the fabric. A distinctive green polo collar with a square neckline leads the design, paired with matching green cuffs and fully color-coordinated sponsor prints and club branding. On the upper back beneath the collar, a miniature graphic of Viborg's historic seal completes the look.
Offered in both standard short-sleeve and long-sleeve options, the Viborg FF 26-27 away kit is available now via the club's official webshop.
New Balance 26-27 'Blackout' Boot Pack Released
New Balance has officially launched its latest blackout collection for the 26-27 season, dubbed the Blackout pack. Bringing a clean, understated aesthetic to the pitch, the stealthy drop covers all three of the American brand's primary football boot silos: the Furon, Tekela, and classic 442.
The Blackout pack focuses on a distraction-free, murdered-out look with only minimal, refined contrast outlining the signature 'N' logos and silo branding. The speed-oriented Furon features subtle light detailing across its streamlined knit upper, while the control-focused Tekela and premium leather 442 retain almost fully matte and tonal finishes for pure performance and comfort.
Al Ahly 26-27 Third Kit Released
Egyptian giants Al Ahly SC have officially launched their new 26-27 third kit by Adidas. The release completes the Cairo club's full kit collection for the 26-27 campaign, following the earlier reveals of their traditional red home strip and the new away shirt.
The Adidas Al Ahly 26-27 third jersey introduces an eye-catching design built on a pale sand base. The standout feature is a dynamic maroon graphic spread across the chest and shoulders, creating a striking smoke- or sandstorm-like effect. Dark maroon is also used for the crew collar, sleeve cuff trim, and the iconic Three Stripes along the shoulders.
To maintain the cohesive aesthetic, all detailing on the front of the shirt appears in matching maroon tones. The club's eagle crest has been recolored on a golden shield badge, accompanied by monochrome Adidas and sponsor logos on the chest.
Cape Town City 26-27 Away Kit Released
Cape Town City FC and Umbro have officially unveiled the club's new away kit for the 2026-27 season, following the release of their 10-year heritage home strip.
The Umbro Cape Town City 2026-27 away jersey introduces a fresh colorway, combining a light mint green base with a subtle, intricate graphic pattern across the front and sleeves. Darker green trim on the crew neck collar and sleeve cuffs provides clean contrast.
All club and partner branding, including the stylized CTFC crest, the Umbro logo, and the SportPesa sponsor on the chest, appears in a matching dark green tone. A special anniversary jocktag is positioned near the lower hem to mark 10 years since the club's establishment in 2016.
Hong Kong Rangers 26-27 Home Kit Released
Hong Kong Premier League side Hong Kong Rangers has officially unveiled its new home kit for the 26-27 season. Manufactured once again by Spanish brand Kelme, the new strip brings an energetic and modern look to the pitch as the club extends its long-running partnership with the sportswear manufacturer.
The Kelme Hong Kong Rangers 26-27 home shirt features a vibrant royal blue base covered in an all-over dynamic graphic of diagonal, brushstroke-style streaks in cyan and white. The shirt is finished with a classic V-neck collar, white trim on the cuffs, and white sponsor prints on the front and back, alongside the club's circular crest on the chest.
Matching royal blue shorts with white numbering and royal blue socks complete the full look of the Hong Kong Rangers 2026-27 home uniform.
Sporting CP 120-Year Anniversary Shirt Hit by Crest Peeling Quality Issues
Sporting CP recently celebrated their 120th anniversary with the launch of a special commemorative 26-27 jersey. However, just weeks after its release, several supporters have reported noticeable quality issues regarding the gold heat-applied crest on the shirt. Big thanks to @SuspendamEsta & @AlexRod_27.
Images shared online show the golden lion emblem and shield cracking and peeling away from the fabric after only a month of use, despite fans following strict hand-washing routines. The issue appears to be widespread, with staff at the club's official Loja Verde store reportedly acknowledging multiple complaints and advising customers to avoid machine washing.
Fortunately, Sporting CP's retail staff have been handling the situation proactively by exchanging defective jerseys on the spot and reapplying custom name and number printing at no extra cost. It remains to be seen whether any adjustments will be made to the badge application for remaining or future production runs.
Al-Arabi SC 26-27 Home & Away Kits Released
Qatari club Al-Arabi SC has officially unveiled its new home and away kits for the 26-27 season, produced by Adidas. The designs celebrate the club's traditional red and white identity while incorporating rich maroon accents.
The Adidas Al-Arabi 26-27 home shirt features a vibrant red base dominated by a bold 3D geometric cube pattern across the front. White sleeves with red Three Stripes provide a strong contrast, complemented by a solid red crew neck collar. White monochrome logos, including the Doha Bank sponsor and the club crest, complete the look alongside matching red shorts and socks.
For the away strip, Adidas delivers a refined off-white shirt highlighted by deep maroon raglan sleeves, collar, and side panels. Gold Three Stripes run down the shoulders, while the chest logos and sponsor branding are rendered in clean maroon. The full kit is finished off with white shorts and socks.