Old Hummel UK Bankrupt: Bristol City Switch Kit Makers During Season & Release 23-24 Home Kit
Feb 24, 2023, by Chris
Hummel's distributor, Elite Sports Group, went into administration in November 2022. Now we are seeing the first quite crazy effects - Championship club Bristol City today announced a new kit deal with O'Neills and already revealed their 2023-2024 home kit, to be worn from now.
Around 20 UK clubs are affected
Around 20 UK clubs are affected by Hummel UK's temporary end. The Robins have taken immediate action by replacing their kit for the remainder of the current season, including the FA Cup tie with Manchester City, with the 2023-24 kit design. The kit release has been brought forward to ensure there are enough kits available for the playing squad until the end of the season.
Bristol City Announce O'Neills Kit Deal With Immediate Effect, Replacing Hummel
Bristol City and the Irish sporting goods manufacturer O'Neills signed a multi-year deal with City and will supply the Robins’ playing, training, and travel wear ranges moving forward.
The Robins had a six-year deal with Danish manufacturer hummel which was due to run until the end of the 2027-28 season.
Hummel Bristol City 22-23 Kits - To Be Never Worn Again
O'Neills' products are manufactured within the UK
Club Chairman Jon Lansdown has expressed his delight in the new partnership, stating that O'Neills' products are manufactured within the UK, a rarity in the industry, which benefits the sustainability point of view, and ensures a strong supply chain of products for both the squad and supporters throughout the year.
Bristol City 23-24 Home Kit
Check out O'Neills' Bristol City FC 2023-24 home shirt below.
The O'Neills Bristol City FC 2023-2024 home shirt has a classic design. It is mainly red with white pinstripes.
All logos except the club crest are fully sublimated
All logos except the club crest of the O'Neills Bristol City 2023-2024 jersey are sublimated. This is also because O'Neills kits are made in the UK. Almost fully sublimated designs make the production of the kits less expensive and requires much less expertise.
The O'Neills Bristol City Football Club 2023-2024 home and goalkeeper kits will be available for purchase online and in-store before the end of the season, with a new alternate shirt expected to be released in the coming weeks.
Bristol City x O'Neills Deal - FAQ
Explaining the unusual step to switch kit suppliers during the season, Bristol City released a FAQ section answering all important questions.
Q. Why are the club making the change now?
Due to the supply chain issues caused by Elite Sports Group – hummel’s UK licensee - going into administration, the club have brought forward the release of the 2023/24 home and goalkeeper kits to ensure the club have sufficient stock levels available for the playing squad for the remainder of the current campaign.
Q. Will the new kits be worn in the 2023/24 season?
Yes. All O’Neills kits launched between Friday, February 24th and the end of the 2022/23 season will be worn for the remainder of the current campaign as well as 2023/24.
Q. When will the players start wearing the kit?
All Bristol City teams will be wearing O’Neills kits as soon as physically possible. The men’s squad will walk out in the new home kit on Saturday, February 25th against Hull City at Ashton Gate. Our women’s and Academy teams will follow at the closest possible date.
Q. When will supporters be able to buy the kit?
The 2023/24 home and goalkeeper kits will be available to purchase online and in-store before the end of the season. The club will update supporters as soon as more details are confirmed.
Q. Will the club be launching an alternate shirt this season?
Yes. Before the end of the 2022/23 season, there will be instances in which the squad will need to wear an alternate strip. Fans can expect a new alternate shirt to be released in the coming weeks.
Q. Will players wear O’Neills training wear?
Yes, but only on matchdays.
Q. Will hummel training wear still be available to purchase?
Hummel training wear will still be worn by the City squad during training throughout the week and will be available to purchase in the Bristol Sport store while stocks last.
Check out classic Bristol City Football Club kits on Football Kit Archive
What do you think of Bristol switching their kit maker during the season? Do you like Bristol City FC's home kit? Comment below.
Inter Milan Wears Sponsorless Kit Against Real Madrid Due to Spanish Gambling Ban
Inter Milan took to the pitch at the Santiago Bernabéu for their UEFA Champions League clash against Real Madrid wearing a completely clean, sponsorless version of their 26-27 home shirt. The usual Betsson.sport logo was entirely missing from the chest, providing fans with a rare and striking old-school look for the Nerazzurri's iconic black and blue stripes.
The temporary alteration was made to comply with Spain's strict advertising laws. Under Royal Decree 958/2020, Spain prohibits gambling and betting operators from featuring on sports jerseys or engaging in promotional partnerships with sports teams. While Betsson operates in Italy under the Betsson.sport label as an infotainment platform to navigate the Italian Dignity Decree, Spanish regulatory authorities enforce a much broader interpretation that disallows the brand entirely. Under UEFA equipment regulations, visiting clubs are required to follow host country laws.
Because of the regulation, Inter prepared a sponsor-free run of shirts specifically for their trip to Madrid, leaving only the Nike Swoosh, club crest, and competition sleeve patches in place. The Betsson.sport branding will return to Inter's kits for their upcoming domestic and European matches where local laws permit it.
Limited to 350 Pieces: Seongnam FC 2026 Third Kit Released
Seongnam FC and kit supplier Umbro have officially launched the club's 2026 third kit. Celebrating an unbroken 11-year partnership between the K League 2 side and the British brand under the concept "11 Years Together, Built for Today", the jersey arrives as an exclusive collector's release strictly limited to 350 numbered units.
The Seongnam FC 2026 third shirt introduces a refined champagne gold and cream base paired with black accents. A classic black ringer collar and matching cuffs frame the silhouette, complemented by black side flanks. Across the body, the fabric incorporates a subtle tonal jacquard pattern formed by repeating Umbro double diamonds in vertical stripes. A prominent condensed "SEONGNAM CITY" sponsor script sits across the center, accompanied by the Umbro logo and Seongnam's iconic magpie crest with surrounding stars. Alongside the cream outfield shirt, an equally striking magenta-pink goalkeeper version in the same template was also presented.
The special 11th-anniversary shirt follows the club's 2026 home and away strips, which were released earlier this year in February.
Persita Tangerang 26-27 Third Kit Released
Indonesian club Persita Tangerang has officially unveiled its new third kit for the 2026-27 season. Made in-house, the release follows the launch of their purple home and white away kits late last month, completing the Pendekar Cisadane's look for the new Super League campaign.
The Persita Tangerang 2026-27 third jersey introduces a clean look based around a deep forest green colorway. The front of the shirt features an intricate, tonal jacquard graphic pattern woven into the fabric, accented by contrasting white piping along the raglan sleeve seams and collar edge. A central stylized monogram crest sits front and center on the chest, positioned just above the Indomilk Moya sponsor wordmark finished in a muted sage tone.
Matching dark green shorts and socks complete the full uniform. The in-house third strip is already available through the club's official retail channels.
Special Virgil van Dijk x Patta Jersey Revealed
Amsterdam streetwear label Patta has teamed up with Netherlands captain Virgil van Dijk and Nike to unveil a vibrant, one-off football jersey for the Virgil's Legacy Trophy. The international under-13 tournament, founded by the Liverpool defender in collaboration with his formative club Willem II, brings together 16 elite youth academies from across Europe to compete in Tilburg.
The shirt draws deep inspiration from Van Dijk's Surinamese heritage, taking stylistic cues from traditional pangi cloth, a brightly patterned woven textile central to Maroon and Surinamese culture. The design ingeniously weaves together the primary colors of every participating club, including Liverpool, Barcelona, Bayern Munich, PSG, Ajax, and AC Milan, translating their identities into an eye-catching, blurred check motif across the entire shirt.
The reverse lists the complete roster of competing clubs under "The class of '26," complemented by a custom Patta x Nike co-branded jock tag on the lower hem.
The bespoke jersey has been created exclusively for the young players taking part in the tournament as a commemorative keepsake rather than receiving a general retail release.
First 2 Adidas 2027 Boot Packs Leaked
Video game modder BxR Mods has recreated the first two Adidas 2027 football boot collections, providing a clear preview of what the Three Stripes have prepared for early 2027.
The 2027 Base Pack marks an important transition for Adidas, centered around predominantly black uppers accompanied by heritage-inspired accent colors across all three core silos. Most notably, the collection features the next-generation Predator 27 with its classic fold-over tongue, the returning AdiPure line set to succeed the Copa franchise, and the updated F50 Hyperfast. Alongside the traditional black-based editions, the preview also showcases the first main pack of the year, the collection to be worn by Adidas' best players.
Both of these Adidas packs launch in January 2027.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Adidas Liverpool 26-27 European Training Shirt + Collection Released
Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.
The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.