The Setup vs The Shots: Adidas Provide Unique Insight Into the Making of 2023 Women's World Cup Kits Launch
Adidas have released a short clip that gives a look at how they shot they launch photos for their 2023 Women's World Cup away kits.
Adidas recently released their range of away kits for the 2023 Women's World Cup, with the theme of the natural environment running through the whole set. The launch photos show the jerseys against backdrops that served as inspiration for them, indicating where the ideas came from.
Behind the Scenes of Adidas WWC Photoshoots
Dejo esto por acá. pic.twitter.com/CGaXmIKZ7J
— Gustavo Psonkevich ⭐⭐⭐ (@GusCamisetas) March 29, 2023
The short video above gives us a look at how some of the shots were achieved and the locations in which they were shot. Although there was still clearly plenty of touching-up done afterward, it's interesting to see the effort that the photographers went to in order to create the various effects and give the end result in some authenticity.
Did you like how Adidas launched their Women's World Cup kits? Let us know in the comments.
