Emelec 2023 Commemorative Kit Released

Vietnamese kit freaks Chuyện Áo Đấu have created a nice infographic of three European teams' logo changes for the 26-27 season. All of them have one thing in common - they are circular.

The underlying reasoning for this widespread circular design trend across modern football is primarily driven by digital functionality and commercial scalability. Circular, stripped-down logos provide a sense of visual balance and are significantly easier to apply across various media, ranging from tiny social media avatars to global lifestyle merchandise.

However, this rush toward extreme minimalism is increasingly alienating traditional football supporters and risking a severe homogenization of the sport's visual landscape.

For Wolfsburg, the change was praised by fans, as the Zinnen crest has been the fans' favorite design ever since. For Atalanta, it was also rooted in history, while OM was the biggest update.

H&M has collaborated with Italian sportswear brand Lotto on a collection that draws from the heritage label's football archives. The range reinterprets classic designs through a contemporary lens, incorporating graphic stripes, the signature double diamond jacquard and elements suited for both on-pitch and street use. Items include loose-fit football jerseys, relaxed shorts, oversized t-shirts, caps, socks and footwear.

The collection launched on May 21, 2026, in select H&M stores and on hm.com, with rollout in various markets, including through partners such as Superbalist.

Information about the colors and designs for Al-Ahli Saudi FC's kits in the 2026-27 season has surfaced from recent leaks (@Wafeetzidis, translated with AI).

The home kit is expected to feature a white base with light green or turquoise accents along the sides. Additional elements include gold detailing across the shoulders and a polo-style collar.

The away kit is described in a dark green tone with a patterned motif inspired by textured foliage. White accents appear around the shoulder area to complement the design.

Adidas will release a Benfica lifestyle retro shirt, which has been leaked by @KamilBerberler. It features Benfica's classic colors, based on the streamlined Adidas Originals retro model for 26-27.

Aston Villa x adidas Originals will release a special long-sleeve retro jersey. Apparel tracker Kamil Berberler shared the design, recreated with FIFA Kit Creator.

The Adidas Villa Originals jersey draws on Aston Villa's heritage with claret and blue colorways alongside classic details. It is mainly claret, with sky blue sleeves, plus yellow trim.

The Aston Villa 26-27 Retro Jersey comes with a retro Villans text on the left sleeve.