Innovative | Tottenham Hotspur Sign 15-Year Deal With F1
Mar 2, 2023, by Dewa
- Partnership Details: Tottenham Hotspur and Formula 1 have entered a 15-year strategic partnership, unrelated to shirt sponsorship, focused on motorsports.
- Key Initiatives: The partnership includes building an in-stadium electric karting facility with London's largest indoor track, and launching a driver academy program.
- Broader Goals: The collaboration aims to expand motorsport's audience, provide career opportunities, promote environmental responsibilities, and discover future F1 drivers.
Tottenham Hotspur continue to expand its brand outside of football following a recent 15-year partnership they signed with Formula 1.
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Tottenham Hotspur and Formula 1 Signed a 15-year Partnership
Tottenham 15-year long partnership with Formula 1 is not related to any shirt sponsorship though as it’s more of a strategic partnership related to the racing world. The partnership will see the launch of the first in-stadium electric karting facility and a driver’s academy program to find the next F1 drivers.
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The upcoming electric karting facility will be based below Tottenham Stadium’s South Stand, which has been known to be quite iconic. The facility is set to also include the largest Indoor track in London, making it more appealing especially for racing enthusiasts as they can get a special experience they won’t get in other football stadiums.
The upcoming new track could potentially become a future venue for national karting championships in the future. Tottenham are expecting that the karting facility including the indoor track will officially open in the Autumn of this year. Those who are interested in enjoying the upcoming motorsport experience can pre-register to get info and access it at the club's official site.
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Aside from the karting facility, Tottenham and F1 will also give educational activities for schools with the hope of discovering new Formula 1 racers with their driver academy programme. Spurs are hoping that the program can also show career pathways in the other part of racing such as engineering and software development. Another important collaboration that the two parties will be committing to is working together on initiatives that promote environmental responsibilities.
F1 Expect Partnership With Tottenham to Grow the Motorsport Audience
partnering with world-renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and diverse audiences
Commenting about the partnership, President and CEO of F1, Stefano Domenicali expresses his hope of taking the motorsport world into another realm, which is the footballing world. “As we continue to grow our sport around the world, partnering with world-renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and diverse audiences,” Domenicali stated.
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Tottenham’s connection with the moto racing world has actually happened back in 2008 with the Superleague Formula competition which lasted until 2011. The Lilywhites along with several top football clubs, such as AC Milan, Liverpool, Atletico Madrid, etc participated to join the single-seater racing competition as sponsors.
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Spurs participated in the competition until 2010 despite having their racer, Craig Dolby managed to finish in second place in two consecutive years (2009 and 2010).
Spurs' partnership with F1 is the latest collaboration they made outside of football as previously, the North London outfit also signed a 10-year agreement with NFL. That agreement also saw the Tottenham Hotspur Stadium hosting NFL matches with the first happening in 2019.
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Nike Tottenham Hotspur 2019 NFL Collection Released
F1 Tottenham Hotspur - Key Facts
- Duration: 15 years
- Start Date: 2023
- Partnership Projects: World’s first in-stadium electric karting facility, London’s longest indoor track, Driver academy programme
- Tottenham and F1 will also collaborate on initiatives that promote environmental responsibilities
- Goal of Tottenham and F1: Providing one-of-its-kind karting experience, Create apprenticeship and career opportunities for local young people and bring greater diversity to the motorsport industry, Help to identify the next generation of F1 drivers
What do you think about Tottenham Hotspur's innovative partnership with F1? Share your comment below.
FC Kaiserslautern 26-27 Special Kit Released
Bundesliga 2 side 1. FC Kaiserslautern have officially unveiled their special 2026-27 'Herz der Pfalz' (Heart of the Palatinate) kit. Made by Castore, the shirt debuted against Eintracht Braunschweig and celebrates the region's wine culture and late-summer wine festivals.
The special shirt features a light beige base with a darker stylized grapevine pattern, while Bordeaux-red details appear on the collar, cuffs and monochrome Castore and FCK logos. The 'Herz der Pfalz' wording is placed on the upper back, with additional lettering inside the collar.
What do you think of the new 1. FC Kaiserslautern 2026-27 special kit? Let us know your thoughts in the comments below.
Various Argentine Clubs To Switch Kit Supplier
Following latest reports from Argentine kit expert Marca de Gol, various Argentine clubs are expected to change kit supplier for the upcoming 2027 season.
Notably, four top flight sides could already be on their way to partner with local brand Atomik: Vélez Sársfield, Atlético Talleres, Gimnasia La Plata and Atlético Tucumán. On the other hand, Italian brand Givova are seemingly losing two teams - Gimnasia as mentioned above and Atlético Unión to Fiume Sports.
Which of these supplier change do you look forward the most? Let us know in the comments.
Puma Kit Durability Questioned Again as Julian Ryerson Suffers Ripped Shorts
Borussia Dortmund full-back Julian Ryerson suffered an unusual kit malfunction during BVB's 1-0 Bundesliga victory against VfB Stuttgart. Midway through the second half, the Norwegian international engaged in a physical duel with Stuttgart winger Jamie Leweling. As Leweling fell to the turf, he grabbed hold of Ryerson's shorts, completely tearing the outer seam apart and leaving the fabric hanging loose.
Ryerson initially attempted to carry on playing by knotting the shredded material at his hip. After repeatedly signaling toward the bench that the damaged kit could not hold up, he eventually made his way to the sideline. Second-choice goalkeeper Alexander Meyer rushed over to hand him a fresh pair, resulting in a brief moment where Ryerson was left in his base-layer yellow undershorts before donning the replacement gear and re-entering the pitch.
The incident has brought Puma's kit durability back under scrutiny. The German brand constructs its authentic elite kits using lightweight Ultraweave performance fabric, prioritizing minimal weight and high breathability. However, the delicate material has repeatedly faced criticism among supporters after tearing in high-intensity tussles, with Ryerson's mishap marking another visible tear on the Bundesliga stage this 26-27 season.
Monterrey Debuts Special Coca-Cola 100th Anniversary Kit Font
CF Monterrey sported a special commemorative nameset on their 26-27 Puma home kit during their Liga MX match against Cruz Azul at Estadio BBVA. The bespoke squad numbers and lettering were created in collaboration with longtime club partner Coca-Cola to celebrate the company's 100th anniversary in Mexico (1926-2026).
The font features an eye-catching textured look inspired by traditional Mexican artisan beadwork. Rendered in a bold red base adorned with intricate white, green, and red jewel-like accents reflecting the national flag, each number also integrates a subtle Rayados crest at the base. Positioned neatly above the numbers is the official red Coca-Cola 100 México anniversary script and lockup.
Alongside its on-pitch appearance with the first team, the commemorative nameset was released as an exclusive collector's edition. Only 100 supporters were given the opportunity to customize their 26-27 home shirt with the special font directly at the official Estadio BBVA club store.
Match-Worn Harry Kane Bayern Munich Kit Cut Up for Rare Topps Cards
Trading card manufacturer Topps has revealed a set of four ultra-rare trading cards created by cutting up a match-worn Harry Kane Bayern Munich jersey. Released as part of the 2025-26 Topps Museum Collection UEFA Club Competitions series, the cards take the striker's match-worn nameplate and divide it into four individual one-of-one collectibles.
Each card in the Museum Nameplate Relics subset houses a single letter from Kane's surname: "K", "A", "N", and "E". Embedded in a dedicated display window alongside a photo of Kane in Bayern colors, the fabric swatches highlight the cream-colored knit and deep red lettering from a Bayern kit, marked with official "Match-Worn Memorabilia" certification and UEFA Champions League branding.
While relic cards featuring match-worn gear have been popular in the hobby for years, deconstructing entire match-worn shirts to create cards regularly divides opinions among kit collectors who would rather see historic shirts preserved intact.
For high-end card enthusiasts, however, piecing together all four separate 1/1 cards to rebuild the complete nameplate is set to be one of the rarest pursuits in the collection.
FC Augsburg 26-27 Third Kit Debuted
FC Augsburg debuted their new 26-27 third kit on the pitch during their Bundesliga away match against Werder Bremen. Officially unveiled just days prior by the club and Japanese sportswear brand Mizuno under the name "No. 03 / Unser Drittes", the strip served as the final regular kit release across the entire Bundesliga for the season.
On the pitch, Augsburg completed the look with maroon shorts and matching socks for a streamlined appearance. Subtle detailing finishes off the jersey, including the club's founding year 1907 applied inside the neck and classic FC Augsburg lettering across the upper back.
