No More Adidas x Germany: The 10 Longest National Team Kit Deals
- Germany's Kit Deal Shift: Germany's legendary 72-year partnership with Adidas, which began in 1954, is set to conclude on January 1, 2027, with Nike taking over as the national team's kit supplier.
- New Longest Partnership: Following the end of Germany's long-standing deal, Austria and Puma now hold the undisputed crown for the longest continuous national team kit partnership, dating back to 1977.
- Top Long-Standing Kit Deals: The new hierarchy of longest active kit partnerships includes Spain and Adidas since 1991, Hungary and Adidas since 1994, and South Korea and Nike since 1995, rounding out the top four.
International football is on the verge of one of the most seismic shifts in kit history as Germany enters the final three months of its legendary 72-year partnership with Adidas. Having outfitted Germany uninterrupted since the 1954 World Cup, the Three Stripes will officially hand over the reins to Nike on January 1, 2027. Combined with Croatia ending a 26-year era with Nike to join Adidas earlier in 2026, the hierarchy of historic international shirt supplier contracts has experienced a massive reshuffle, prompting NSS Sports to compile the ten longest-standing active partnerships remaining in the international game.
The Longest-Standing Kit Partnerships in International Football
With Germany's seven-decade streak about to drop off the charts, Austria and Puma take over the undisputed crown with a partnership that has run continuously since 1977. Spain and Adidas claim the second spot, having created iconic jerseys together since 1991. Adidas also holds third place through its long-running agreement with Hungary, which began in 1994, while Nike's longest active national team contract sits in fourth place with South Korea, dating back to 1995.
Rounding out the top ten are several iconic deals that have remained intact for roughly three decades. Marathon's partnership with Ecuador and Nike's contract with the United States are tied from 1996 in fifth and sixth, followed closely by Nike's agreements with Brazil and the Netherlands, which both commenced in 1997. Completing the ranking in equal ninth are Switzerland's long-term deal with Puma and Honduras' continuous association with Joma, both running since 1998.
Will you miss Adidas x Germany? Which of the top 10 deals do you expect to switch next? Comment below.