Millwall Announce Errea Kit Deal After Hummel's UK Distributor Go Bankrupt
Confirming our exclusive story, Millwall Football Club have parted ways with their current kit supplier, Hummel, after just one year, to sign with Italian sportswear brand Errea. The change comes after Hummel's UK distributor, Elite Sports Group, went into administration.
This decision follows suit with other UK clubs that have also been affected by this recent event.
Millwall Announce 4-Year Errea Kit Deal Until the End of 2026-2027
The partnership between Millwall and Elite Sports Group was only signed in 2022, but due to the distributor's financial troubles, Millwall decided to find a new kit supplier. The club has now chosen Errea, who previously supplied Millwall with kits from 2016 to 2018.
Errea and Millwall have signed a new multi-year technical partnership in which the Italian company will be the official supplier of match kits and leisure wear for the English club. The agreement, valid from the coming season until 2027, will see Errea collaborate with Millwall to produce distinctive designs and desirable clothing lines.
Stuart Lock, Millwall Sales manager, expressed his pleasure in welcoming Errea back: "Erreà has proven to be one of the most innovative, customer-oriented sportswear brands of the modern era. We believe Millwall fans will be pleased with the new kits for 2023/24 and beyond".
Millwall fans can expect their new Errea kits to be released in July 2023 for the 2023-24 season. At this time, there is no information on the design.
Millwall Announce Fanatics Partnership
Today, Millwall Football Club also announced a new long-term multichannel retail partnership with Fanatics, a digital sports platform and global leader in licensed sports merchandise that works with many of the world’s biggest clubs and globally renowned sporting organizations. Fanatics will handle the club's online and physical store from June 1 2023.
What do you think of Millwall switching kit makers after just one season? Let us know in the comments below.