Hannover 23-24 Home Kit Released
Hannoverscher Sportverein von 1896 released their new home jersey for the 23-24 season today. It will be debuted in the game against Holstein Kiel on Sunday.
Hannover 23-24 Home Kit
This is the Hannover 96 2023-2024 home jersey.
The Hannover 2023-24 home jersey combines the club's traditional colors with innovative graphics. Predominantly red, Hannover 96's new 23-24 football shirt has black sleeve cuffs with white and green details and a knitted crew neck.
The label on the inner neck of Hannover's 2023-2024 home football shirt certifies that the garment is designed and produced at Macron's Headquarters in Bologna, with the motto "NIEMALS ALLEIN!" (Never Alone) printed on it.
A graphic design of dye-sub printed geometric shapes with gradually fading colors is featured on the front and sleeves of the Hannover 23-24 home jersey. The message "YES TO FOOTBALL, NO TO RACISM" can be seen on a tape running around the inside bottom hem.
The shorts of the Hannover 96 2023-2024 home kit are white or black. The socks are white.
The Hannover 96 23-24 home jersey is available to buy online, retailing at €84.96.
What's your verdict on the Hannover 96 2023-24 home uniform? Comment below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
