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Oct 21, 2026 13:09

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by Phan Tich Giay

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Chelsea Announce GAC as Official Automotive Partner

1 hour ago, by Phan Tich Giay

102 views

Add as preferred source

Chelsea FC has officially announced a new global partnership with Guangzhou Automobile Group (GAC), naming the Chinese manufacturer the Official Automotive Partner of the men's team. The agreement builds upon the club's pre-season tour collaboration earlier in 2026 and is reportedly worth up to £3 million annually.

Through the deal, GAC will showcase its electric vehicle line, AION, across Chelsea's platform. Electric models including the AION V SUV and AION UT hatchback will be featured in car displays, fan engagement events, digital activations, and will escort the men's squad to Stamford Bridge on selected matchdays. The official signing ceremony was completed at the 2026 Paris Motor Show with Chelsea legend Claude Makélélé in attendance.

The agreement marks another milestone in GAC's European expansion under its global strategy, having previously partnered with Spanish side Villarreal. It also finalizes Chelsea's tie-up in the automotive sector following prior negotiations with fellow Chinese manufacturer Chery International, which had previously held talks over a potential sleeve deal with the Blues.

Chelsea Announce GAC as Official Automotive Partner

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Tigres UANL Wear Pink Numbers for Breast Cancer Awareness

Mexican side Tigres UANL joined the global campaign for Breast Cancer Awareness Month (Octubre Rosa)...

Mexican side Tigres UANL joined the global campaign for Breast Cancer Awareness Month (Octubre Rosa) during their Liga MX Apertura 2026 clash against Club León at Estadio Universitario. The club marked the occasion with dedicated pink details across both their pre-match routine and on the pitch to promote early detection and self-examination.

During the pre-game warm-up, Tigres players stepped out in custom light pink T-shirts. The front featured the wordmark "TIGRES" with the letter "I" replaced by a breast cancer awareness ribbon, topped by a tonal club crest. On the reverse, the shirts showcased the campaign's central message: "Ser Incomparable es notarlo a tiempo. Autoexplórate" ("Being Incomparable is catching it in time. Self-examine").

For the match itself, Tigres lined up in their regular 26-27 home kit, but with an eye-catching twist. The standard font coloring was replaced with vibrant pink player names and numbers on the back, offering a sharp contrast against their classic yellow and blue shirts while keeping the awareness initiative in full focus throughout the ninety minutes.

21m

Chelsea Announce GAC as Official Automotive Partner

Chelsea FC has officially announced a new global partnership with Guangzhou Automobile Group (GAC),...

Chelsea FC has officially announced a new global partnership with Guangzhou Automobile Group (GAC), naming the Chinese manufacturer the Official Automotive Partner of the men's team. The agreement builds upon the club's pre-season tour collaboration earlier in 2026 and is reportedly worth up to £3 million annually.

Through the deal, GAC will showcase its electric vehicle line, AION, across Chelsea's platform. Electric models including the AION V SUV and AION UT hatchback will be featured in car displays, fan engagement events, digital activations, and will escort the men's squad to Stamford Bridge on selected matchdays. The official signing ceremony was completed at the 2026 Paris Motor Show with Chelsea legend Claude Makélélé in attendance.

The agreement marks another milestone in GAC's European expansion under its global strategy, having previously partnered with Spanish side Villarreal. It also finalizes Chelsea's tie-up in the automotive sector following prior negotiations with fellow Chinese manufacturer Chery International, which had previously held talks over a potential sleeve deal with the Blues.

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