No More Adidas - Sao Paulo Announce New Balance Kit Deal
- New Kit Manufacturer: Sao Paulo FC will switch from Adidas to New Balance as their kit manufacturer, starting in January 2024 and running through December 2027.
- Exclusive Deal: Sao Paulo will be the only football club in Brazil to have their uniforms manufactured by New Balance.
- Dissatisfaction with Adidas: Sao Paulo was unhappy with Adidas due to perceived inadequate treatment, including a lack of authentic kits and lower global distribution.
Update: New Balance have officially signed a contract with São Paulo FC, starting from January 2024 and running until December 2027. The first Sao Paulo New Balance kits will be already unveiled in January.
New Balance will also deliver player versions of the jerseys to the club, which was not the case with Adidas.
Under the agreement, São Paulo will be the only football club in the country to have their uniform manufactured by New Balance. The partnership also includes plans for the production of pieces specifically for São Paulo fans.
Further details about this new partnership between São Paulo and New Balance will be revealed in the coming months.
Update: Various local media are reporting that São Paulo FC are set to announce their kit deal with New Balance, replacing Adidas, soon, confirming the earlier report by Mantos do Futebol.
New Balance will become Sao Paulo's new kit manufacturer from 2024 onwards, according to Mantos do Futebol.
Sao Paulo to Leave Adidas for New Balance
Brazilian club Sao Paulo are to leave current kit makers Adidas to sign on with New Balance from next year onwards. The deal has not yet been officially announced, but Mantos do Futebol have it on good authority from sources close to the negotiations that an agreement is soon to be reached.
Sao Paulo are said to be unhappy with their treatment by Adidas, and believe that they deserve greater global distribution of their gear in accordance with their status as one of Brazil's biggest clubs. There have been problems since the start of the partnership in 2018, as the club apparently haven't received authentic kits, only replicas for match use. The club also apparently believe they should be in Adidas top tier of "elite" clubs, a group which includes their compatriots, Flamengo.
All Adidas Sao Paulo home shirts since 2018.
Should the deal go through, Sao Paulo would become NB's second club in Brazil, joining Red bull Bragantino. As well as Flamengo, Adidas also currently sponsor Cruzeiro, Internacional and Atlético Mineiro.
Would this be a good deal for Sao Paulo? Would NB make decent kits for them? Comment below.
QPR Kit Clash Against West Brom
QPR faced a major kit clash in their EFL Championship away game at West Brom, wearing their pink away shirt with blue shorts against West Brom's traditional blue-and-white home shirt.
The bright pink of QPR looked surprisingly similar to the white stripes of West Brom on TV, while the blue shorts and dark details made the overall contrast even less clear.
From the wide camera angle, the two teams became difficult to distinguish, creating a frustrating viewing experience for fans.
Nike Kobe 8 Protro 'Mambacurial' Releasing Next Week
Nike is set to officially bring back one of its most famous crossover designs, the Kobe 8 Protro "Mambacurial", releasing on September 19, 2026. First introduced in 2013 as a tribute to Kobe Bryant's lifelong passion for football, the sneaker drew direct inspiration from the vibrant 2013 Nike Mercurial Vapor IX football boot. Thirteen years after its original debut, the model returns under the modernized Protro banner, uniting basketball performance with iconic football heritage. Big thanks to House of Heat.
The shoe faithfully recreates the beloved colorway, featuring a bold gradient across the engineered mesh upper in Red Plum, Pink Flash, and Electric Green. Signature football details define the look, including the oversized forefoot Swoosh that mimics Mercurial boot branding, massive block-letter "NIKE" lettering across the medial flank, and a translucent neon green outsole. Modern Protro upgrades have been implemented beneath the surface to provide improved cushioning and traction.
SK Brann Kvinner 26-27 Third Kit Released
Norwegian Toppserien side SK Brann Kvinner have officially unveiled their new 26-27 third kit, produced by Nike in collaboration with Unisport. The team debuted the vibrant new design during their away fixture against Lyn in Oslo.
The Nike SK Brann Kvinner 26-27 third shirt features a purple base paired with a large, dark rhododendron flower graphic printed across the front. The design honors Bergen's reputation as Norway's "Rhododendron City," known for the vibrant bushes that flourish in gardens and parks across the city. All branding, including the Nike Swoosh, monochrome Brann crest, and sponsor logos, is applied in a contrasting bright pink.
On the back, the jersey includes the inscription "For Bergen" in gothic lettering just below the collar, symbolizing the pride of representing the city on away trips. The new third uniform completes Brann Kvinner's 26-27 wardrobe alongside their traditional red home and dark away kits.
Special Club América 26-27 Kit Font Released
Club América has unveiled a special commemorative kit font for the 26-27 season, celebrating Mexican Independence Day and the club's marquee Clásico matches throughout September. The bespoke nameset replaces the regular squad typography on the back of Las Águilas' primary yellow home shirt, adopting the iconic green, white, and red of the Mexican flag.
The custom numbers feature a deep green base detailed with thin white vertical pinstripes. Embedded along the vertical lines are historic commemorative inscriptions, including the club name, the date "16 - 09 - 1810" marking the start of the Mexican War of Independence, and "INDEPENDENCIA DE MÉXICO". The player names above are rendered in vibrant red with a clean white outline.
To complete the patriotic design, each numeral incorporates a geometric red and cream 3D shadow effect, alongside Club América's crest placed at the base of every digit. The special typography delivers a unique cultural tribute, adding extra identity to the squad's jerseys during one of the most important periods of the Mexican football calendar.
