The Longest Running Kit Deals in Serie A
- Serie A Kit Variety: Serie A has the most diverse range of kit manufacturers among Europe's top leagues.
- Inter and Nike's Long Partnership: Inter Milan and Nike have the longest-running kit deal in Serie A, spanning 25 years.
- Bologna and Macron's Long-Term Local Link: Bologna and Macron have a 22-year partnership, with Macron being based in Bologna and the club being their first sponsored team.
Italian kit experts Passione Maglie have compiled a Serie A league table showing how long each club has been with their current kit maker. All photos courtesy of @PassioneMaglie, grazie raga!
Serie A's Longest Running Kit Deals
Serie A has the highest number of different kit manufacturers out of Europe's top leagues, and the following photos show that there's also plenty of variety in terms of how long each of them have been present at their current clubs. Topping the list is Inter and Nike, whose 25 year partnership is one of the longest in club football. The Nerazzuri stripes are a great design to work with, and Nike have produced some fantastic Inter kits throughout that time.
You might be surprised to see that Bologna and Macron have been together for 22 years, starting back in the 01-02 season. Macron are based in Bologna and their hometown club are the first side they ever sponsored. Macron have grown enormously since then and have been consistently producing quality kits for years now. It's great to see a club partnered with a local brand, especially for such an extended run. Long may it continue.
Elsewhere, there are lots of four and five year stints in there, while Mizuno can claim the newest deal, still in the first year of their Lazio contract. Their fiercest rivals, Roma, are just above them after two years with New balance, although the Roman clubs will soon switch places on this list as Adidas take over from NB in the summer.
The first kit of each of the top four longest running partnerships.
Which of these partnerships have impressed you the most over the years? Any disappointments? Would you like to see any clubs link up with a particular brand? Let us know in the comments.
FC Lorient 26-27 Home Kit Released
The new FC Lorient 26-27 home kit was officially released today by Joma. It will be worn in the upcoming French football campaign and follows the launch of the club's white and black Breton-inspired away kit that debuted earlier in July.
The Joma FC Lorient 26-27 home shirt introduces a design that stays true to the club's identity. While the design itself is traditional, the release has sparked some debate online due to noticeable color differences between the promotional graphics on the Joma and Lorient websites and the physical kit images circulating on social media.
The FC Lorient 26-27 home kit is available to purchase through the club's official stores and Joma.
No More Mizuno: Reebok Hansa Rostock 26-27 Away Kit Revealed
Following the official launch of their historically inspired home shirt earlier this month, the new Hansa Rostock 26-27 away kit has now been revealed. Made by Reebok, the release is part of the sportswear brand's first-ever stint as a kit supplier for a German football club, having recently taken over the contract from Mizuno.
The new away kit provides a fresh alternative for the upcoming 3. Liga campaign, contrasting with the 26-27 home kit which features traditional blue and white vertical stripes inspired by the club's legendary 1993-94 design. The latest images showcase Reebok's distinctive approach, continuing to blend modern functional sportswear with a classic aesthetic.
Lech Poznań 26-27 Home & Away Kits to Be Designed by Wonderkitz
Current Polish champions Lech Poznań will wear home and away kits designed by Wonderkitz for the 26-27 season. Wonderkitz officially announced the collaboration, confirming that the new designs will be revealed soon. The club's official account also acknowledged the announcement, expressing excitement about creating new history in the upcoming shirts.
A teaser image was shared alongside the news to build anticipation for the final release. This partnership adds to Wonderkitz's growing presence in Polish football. The brand recently announced their design work on the Warta Poznań 26-27 home kit and is rumored to be collaborating with a total of five Ekstraklasa teams for the new campaign.
In-House UB Conquense 26-27 Kits Released
Spanish Segunda Federación club UB Conquense have unveiled their new kits for the 26-27 season. Notably, the team has opted to produce their uniforms entirely in-house rather than partnering with an external sportswear brand.
The release includes a full set of four distinct kits, giving the team plenty of options for their upcoming campaign in Spain's fourth tier. By manufacturing their own gear, UB Conquense maintains full creative control over their visual identity and kit designs for the 26-27 season.
What do you think of clubs producing their own kits without an external supplier? Drop a comment below with your thoughts on the new UB Conquense 26-27 in-house kits.
"All" Special Boots Spotted at the 2026 World Cup
The 2026 World Cup has provided a massive stage for the world's biggest sportswear brands to showcase their latest boot packs, but a closer look reveals a fascinating array of player-specific customizations. While retail versions of these boots are worn by the majority of players, high-resolution photography from the tournament has highlighted several special, heavily modified boots that differ significantly from what is available to the public.
Through close-up shots shared by boot enthusiast @bootsplug, we can see the intricate details and hidden modifications that often go unnoticed during regular match broadcasts. The close-up images reveal an impressive level of personalization. Players have taken to the pitch in boots featuring custom national flags, personalized text, and unique stitching patterns.
No More Puma: Patrick SGS Essen 26-27 Home & Away Kits Released
German club SGS Essen have officially unveiled their new home and away kits for the 26-27 season. The team will debut the new shirts in the 2. Frauen-Bundesliga, following their recent relegation from the top tier of women's football in Germany.
The SGS Essen 26-27 kits are made by Patrick, replacing previous kit supplier Puma. The launch was accompanied by a video showcase and a detailed look at the new designs through promotional photos, marking a fresh start for the club as they look to bounce back this season.
Real Madrid 26-27 Away Kit Spotted on Sale Ahead of Release
The Adidas Real Madrid 26-27 away kit has been spotted on sale prior to its official launch. Pictured by @zt4q_, the shirt is currently available to purchase at a JD Sports store in Riyadh, Saudi Arabia.
Official images of the Real Madrid 26-27 away kit leaked earlier in July, pointing to an expected release date of July 23. The Riyadh store has evidently placed the shirts on the racks a few days early, providing fans with an in-hand look at the retail product before Adidas' official announcement.
Club Tijuana 26-27 Home & Away Kits Released
The new Club Tijuana 26-27 home and away kits have been officially released. Made by Reebok, the new shirts will be worn in the upcoming Liga MX campaign.
What do you think about the Club Tijuana 26-27 home and away kits? Drop us a line below.
