The Longest Running Kit Deals in Serie A
- Serie A Kit Variety: Serie A has the most diverse range of kit manufacturers among Europe's top leagues.
- Inter and Nike's Long Partnership: Inter Milan and Nike have the longest-running kit deal in Serie A, spanning 25 years.
- Bologna and Macron's Long-Term Local Link: Bologna and Macron have a 22-year partnership, with Macron being based in Bologna and the club being their first sponsored team.
Italian kit experts Passione Maglie have compiled a Serie A league table showing how long each club has been with their current kit maker. All photos courtesy of @PassioneMaglie, grazie raga!
Serie A's Longest Running Kit Deals
Serie A has the highest number of different kit manufacturers out of Europe's top leagues, and the following photos show that there's also plenty of variety in terms of how long each of them have been present at their current clubs. Topping the list is Inter and Nike, whose 25 year partnership is one of the longest in club football. The Nerazzuri stripes are a great design to work with, and Nike have produced some fantastic Inter kits throughout that time.
You might be surprised to see that Bologna and Macron have been together for 22 years, starting back in the 01-02 season. Macron are based in Bologna and their hometown club are the first side they ever sponsored. Macron have grown enormously since then and have been consistently producing quality kits for years now. It's great to see a club partnered with a local brand, especially for such an extended run. Long may it continue.
Elsewhere, there are lots of four and five year stints in there, while Mizuno can claim the newest deal, still in the first year of their Lazio contract. Their fiercest rivals, Roma, are just above them after two years with New balance, although the Roman clubs will soon switch places on this list as Adidas take over from NB in the summer.
The first kit of each of the top four longest running partnerships.
Which of these partnerships have impressed you the most over the years? Any disappointments? Would you like to see any clubs link up with a particular brand? Let us know in the comments.
Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
