SS Lazio's front-of-shirt sponsorship deal with prediction market platform Polymarket has come to an...
SS Lazio's front-of-shirt sponsorship deal with prediction market platform Polymarket has come to an abrupt end just months after being announced. The multi-year agreement, signed in April 2026 and valued at over 20 million euros, faced immediate trouble following regulatory action in Italy. The Italian Customs and Monopolies Agency (ADM) placed Polymarket on its blacklist, classifying the platform as an unlicensed gambling operator and blocking domain access nationwide.
Following the ban, Lazio removed all Polymarket branding from their official website, club store, and team kits. The Biancocelesti took the field with blank kit fronts during their recent 26-27 pre-season friendly against Avellino. This rapid disappearance comes shortly after the club had finally resolved a three-year shirt sponsor drought that dated back to the end of the 22-23 season.
Reports indicate that Lazio and Polymarket are now negotiating an economic resolution to terminate the partnership. A financial settlement will allow the club to clear any contractual obligations and seek a replacement main sponsor before the 26-27 Serie A season kicks off.
